2023年tudyofMetaphoricalPatternsinEditorialCartoonsRepresentingtheGlobalF.docx

毕业论文 论文名称： A Study of Metaphorical Patterns in Editorial Cartoons Representing the Global Financial Crisis 学 院： 国际商务外语学院 专 业： 商务英语 学 号： 1455038 学生姓名： 赵晓雅 指导教师： 李安兴 2023年3月 毕业论文独创性声明 本人所呈交的毕业论文是在指导教师指导下进行的工作及取得的成果。除文中已经注明引用的内容外，本论文不包含其他个人已经发表或撰写过的研究成果。对本文的研究做出重要奉献的个人和集体，均已在文中作了明确说明并表示谢意。 作者签名： 毕业论文使用授权声明 本人完全了解上海对外经贸大学有关保存、使用毕业论文的规定，学校有权保存毕业论文并向国家主管部门或其指定机构送交论文的电子版和纸质版。有权将毕业论文用于非赢利目的的少量复制并允许论文进入学校图书馆被查阅。有权将毕业论文的内容编入有关数据库进行检索。有权将毕业论文的标题和汇编出版。 作者签名： 日期： CONTENTS ABSTRACT 3 摘 要 4 1 Introduction 5 1.1 Research Background 5 1.2 Purpose and Significance of the Study 6 1.3 Organization of the Thesis 6 2 Literature Review 7 2.1 Previous Foreign Researches 8 2.2 Previous Domestic Researches 10 2.3 Summary 12 3 Theoretical Background 12 3.1 Multimodal Metaphor Theory 12 3.1.1 Mode 12 3.1.2 Definitions of Multimodal Metaphor 13 3.1.3 Features of Multimodal Metaphor 14 3.2 Relevance Theory 15 3.2.1 Relevance 15 3.2.2 Basic Claims of Relevance Theory 17 4 Analysis of the “Crisis〞 Cartoons 18 4.1 Data Collection and Research Methodology 18 4.1.1 Data Collection 18 4.1.2 Research Methodology 18 4.2 Metaphorical patterns in Financial Crisis Cartoons 19 4.2.1 Patterns of Metaphor 20 4.2.2 Combinations of Metaphors 23 5 Conclusion 25 5.1 Findings of the Present Study 25 5.2 Limitations and Implications of the Present Study 27 BIBLIOGRAPHY 29 LIST OF FIGURES AND TABLES Figure 1 Process of verbal reasoning……………………………………………...…00 Figure 2………………………………………………………………………….……00 Figure 3…………………………….……………….……….……………….….……00 Figure 4…………………………….……………….……….……………….….……00 Figure 5…………………………….……………….……….……………….….……00 Figure 6…………………………….……………….……….……………….….……00 Figure 7…………………………….……………….……….……………….…….…00 Figure 8…………………………….……………….……….………………..………00 Table 1 The quantity of domestic thesis about multimodal metaphor………….…….00 Table2 Typology of pictorial metaphors……………………...………………………00 ABSTRACT Metaphor, by its very nature, is a dynamic section in human language communication. In real life, people apply metaphors to express their ideas, feelings and emotions. Different from the simple expression of language, metaphor can connect abstracts and concretes, thus expressing complex ideas briefly. With the development of the digitalization and information of the society, it is found that the images can convey information more quickly and effectively. Therefore, the research of metaphor is no longer restricted to the traditional metaphor theory based on literature and rhetoric. In recent years, a number of linguists led by Forceville devoted to studying multimodal metaphor. This paper appears to have been written with the Multimodal Metaphor Theory and the Relevance Theory to discuss the author’s view of metaphorical patterns. This thesis shows that the use of multimodal metaphor in economic cartoons is pervasive. Beside, metaphors in editorial cartoons are more passive and ironic. Finally, it is found that there are four types of multimodal metaphorical patterns and four combinations of multimodal metaphors. What’s more, this research has a great influence to those who want to have a general understanding of the metaphorical patterns. Key Words: metaphor, editorial cartoons, verbal-pictorial metaphor, multimodal and metaphorical pattern 摘 要 关键词： An Analysis of Video Advertising Storytelling from the Perspective of Cultural Differences 1 Introduction 1.1 Research Background Metaphor is a kind of language imagination, a means for human beings to perceive the world. and metaphor is pervasive in everyday life(Lakoff, 1980). Metaphor derived from the 16th-century Old French word métaphore, and directly from Greek metapherein, literally "transfer", “meta〞 means "over", and “pherein〞 means "carry". The metaphor study has a long history, as early as 2022 years ago in ancient Greece, the definition of metaphor was mentioned. From Plato and Aristotle, the study of metaphor has never been interrupted. With the development of the digitalization and information of the society, it is found that the images can convey information more quickly and effectively. The study of metaphor is no longer restricted to the traditional metaphor theory based on literature and rhetoric. In recent years, a number of linguists led by Forceville devoted to studying multimodal metaphor. The verbal-pictorial metaphor is part of the multimodal metaphor, it combines images and text together to present metaphor. The verbal-pictorial metaphor often appears on the editorial cartoons. According to Lakoff (2022), metaphors are a powerful tool for the study of economic issues. The financial crisis that broke out in 2023 and spread from the Uni