2023年水路运输企业战略管理研究.docx

河北工业大学2023届毕业论文 大 学 毕 业 论 文 作 者： 学 号： 学 院： 系(专业)： 交通运输系交通运输专业 题 目： 水路运输企业战略管理研究 指导者： 评阅者： 2023 年 6月 8 日 31 毕业论文中文 题 目 水路运输企业战略管理研究 ： 我国幅员辽阔，无论是沿海运输还是内河运输都拥有非常优越的自然条件，从而使水运企业在我国交通运输业占据非常大的份额。帮助水运企业解决问题，实现科学开展，就要通过对水运企业战略管理进行研究。本论文首先对国内外对水运企业战略管理的研究成果及理论进行学习和分析，将其中的方法应用到具体的案例分析中，并将水运企业进行较为详细的划分，分别进行swot分析等，然后制定不同的战略规划，为企业提供决策的最正确选择，从而得到健康的开展。对水运企业战略进行研究，有助于为企业制定科学的开展战略，帮助企业获得成功，防止因战略决策的失误导致失败；有助于加快开展社会主义市场经济；明确企业的开展方向；增强企业的竞争能力；促进沿海沿江城市和港口的开展，对满足国民经济开展的需要，合理利用资源降低本钱增加盈利，实现可持续开展战略等都有重要意义。 关键词： 水运企业 战略分析 战略管理 战略规划 毕业论文外文 Title Strategic Management of waterway transport enterprises Abstract China has favorable natural conditions. Waterway transport enterprises in China accounted for a very large share. Strategic research on water transport companies would help companies solve problems through the waterway corporate strategic management research. First, this paper analyzes the research results at home and abroad. The method is applied to the case study, And divided waterway enterprises，SWOT analysis conducted，Then make different strategic planning, provide enterprises with the best choice and decision-making to develop. Conduct research on corporate strategy contributes to enterprise development strategies and Help enterprises succeed, which to meet the needs of national economic development, rational use of resources to reduce costs to increase profitability, realize the importance of both sustainable development strategies. Keywords: Waterway transport enterprises Strategic Analysis Strategic Management Strategic Planning 目 次 1 绪论·····························································1 1.1 研究背景·······················································1 1.2 国内外研究现状·················································2 1.2.1 国内研究现状·················································2 1.2.2 国外研究现状：················································3 1.3 研究意义·······················································4 1.4 研究思路·······················································4 1.5 主要内容·······················································5 2 对中海开展股份的战略管理分析·····························5 2.1 水路运输企业战略管理研究的理论根底·····························5 2.2 中海开展股份战略管理分析·······························6 2.2.1 中海开展相关数据及分析·······································6 2.2.2 对中海开展股份的核心竞争力分析······················11 2.2.3 中海开展股份需要采取的战略措施······················12 3 对水运行业的战略管理分析········································13 3.1 近期我国水运行业的相关数据····································13 3.2 水运企业战略管理分析··········································14 3.2.1 PEST分析模型···············································14 3.2.2 波特五力模型················································16 3.2.3 价值链分析··················································17 3.2.4 SWOT分析法·················································18 4 水运企业战略的制定··············································20 4.1 按战略形态分为：拓展型、稳健型、收缩型三种类型。···············20 4.2 按职能分为市场营销战略、财务战略、生产战略、研究与开发战略和人力资源战略···························································22 4.2.1 市场营销战略················································22 4.2.2 财务战略····················································24 4.2.3 生产战略····················································24 4.2.4 研究与开发战略··············································24 4.2.5 人力资源战略················································25 5 水运企业战略实施的保障··········································25 5.1 内部组织结构··················································25 5.2 企业制度······················································26 5.3 人力资源······················································26 5.4 财务管理······················································26 5.5 企业文化······················································26 结论·······························································28 参考文献···························································29 致谢·······························································31 1 绪论 1.1 研究背景 中国水运业开展历史悠久，早在公元前674年就有水运记载，先后经历了辉煌、衰败和复兴，改革开放以来又取得不断的开展。 改革开放以来，政府统一部署，调整政策，积极引进技术和投资，完善相关法律法规，加强相关人才培养，大力推动水运行业的开展：【1】 一是最近几年，集装箱水路运输快速开展，水路根底设施建设取得重大进展，相继在上海国际航运中心、长三角、珠三角和渤海湾港口群建成了一批现代化、专业化的深水码头。 我国水运客货量与其他运输方式之间的比照 公路货运量t 水运货运量 民航货运量 公路客运量万人 水运客运量 民航客运量 2023 13417780000 2196480000 3067000 1697381 20237 13827 2023 14663470000 2487030000 3494319.6 1860487 22047 15968 2023 16394320230 2811990000 4018485.1 2050680 22835 18576 2023 19167590000 2945100000 4076376.2 2682114 20334 19251 2023 21278340000 3189960000 4455347 2779081 22314 23052 2023 24480520230 3789490000 5630000 3052738 22392 26769 2023 28202300000 4259