2023年接受美学视角下的英语广告翻译51695442_3030013.docx

本科毕业论文 接受美学视角下的英语广告翻译 学 院 外语学院 专 业 英 语 方 向 经 贸 班 级 2023级8班 学 号 0908101B874 姓 名 伍思蓓 指 导 教 师 王洪渊 二○一四年四月 Translating Techniques of English Advertisements from the Perspective of Reception Aesthetic Supervisor: Wang Hongyuan Author: Wu Sibei A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of B. A. in English School of Foreign Languages Sichuan University of Science & Engineering Zigong, Sichuan, China April, 2023 Acknowledgements This thesis could not have been completed without my supervisor, Mr. Wang, who has guided and supported me in the completion of my work. He is not only my academic adviser but also a role model, one who accepts different opinions and shares knowledge with colleagues. At the beginning of my work, he initially provided me with advice that stimulated my academic curiosity and my research idea and has shown a thoughtful interest in my progress through the whole process. Furthermore, he offers me insightful comments and thoughtful assistance throughout the writing of the paper, which I greatly appreciate. I also thank my friends, Li Qi, Zhou Meng, Gao Tian, Zhang Bingjie for providing me with invaluable academic advice and encouragement. I am grateful to them for being my friends and academic consultants in the past two years. Additionally, my sincere appreciation goes to Ms. He, a very knowledgeable teacher, who embraced my interdisciplinary research idea at its initial stage. In one word, I would like to thank all those who have ever helped me. At last, I appreciate all loving considerations from my beloved family. I also owe my sincere gratitude to my friends and my fellow classmates who have given me their warm help and precious time to work out my problems during the tough course of the thesis. Abstract As a way of transmitting information and propagating, advertising’s role cannot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. This thesis mainly focuses on the linguistic features of advertising English. Nowadays advertising has penetrated into every corner of our lift as its transmitting media in many forms: newspaper, magazine, TV, radio, as well as network. The goal of advertising decides its language to be simple and director, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is very worthwhile. The whole thesis is divided into four chapters. The first chapter gives a brief introduction of advertising and the necessity of having a research on the linguistic features of English advertising the second chapter focuses on the rhetorical knowledge of stylistics. The third chapter discusses the detail linguistic feature in syntax, lexicology, rhetoric, and the last chapter is a conclusion of the whole paper. Key words: advertising; linguistic feature; stylistics; syntax; lexicology; rhetoric 内 容 摘 要 作为一种传播信息和宣传的模式，广告的作用不容无视，因为它不仅只是一种说服顾客进行消费的技巧，更重要的是，它已经成为社会交流的必须手段之一。广告在今天的社会几乎是无孔不入，它的传播介质多种多样，包括报纸、杂志、电视、播送、网络等。广告有鲜明的目的性，即说服顾客进行购置，这种目的性决定了其语言的特色风格，是其独立于其它文体，在语言范畴内值得研究。本文主要研究关高英语的语言特征。全文总共分为四章：第一章主要是对广告以及对其语言特点进行研究的必要性做一简单的引入，第二章内容为广告的定义和文体学知识的简单论述。第三章是从广告的词汇、句法以及修辞方面分别对广告加以剖析。最后一章是对整篇文章的一个概括和总结。 关键词：广告，语言特征，文体学，句法，词汇，修辞。 Contents Acknowlegements I Abstract II 内 容 摘 要 III 1 Introduction 1 1.1 Research Background 2 1.2 The Function of Advertising 2 1.3 The Language of Advertising 3 2 Theory of Advertising and Stylistics 2 2.1 Theory of advertising 2 Definition of advertising 2 Classification of advertising 4 2.2 Knowledge of stylistics 5 The definition of stylistics 5 The purpose of stylistic 5 3 The linguistic features of English advertising 6 3.1 The lexical characteristics of advertising English 6 Simple to understand and popular to remember 7 Novel and special 7 Creative 7 3.2 Syntax cal features 7 More simple sentences 7 More imperative sentences 8 More interrogative sentences 8 3.3 Rhetorical Features 9 Metaphor 9 3.3.2 Personification 9 3.3.3 Pun 9 4 Conclusion 10 References 11 关于毕业论文原创性的声明 i 1 Introduction 1.1 research background Nowadays advertising penetrates every corner of society, especially in developed countries. Newspapers (most of which devote 60 to 70 percent of their space to advertisements), radio and TV ( in the U.S for instance, often a 30—minute newscast is interrupted at least four times for commercials ), magazines ( for some, as much as half the space is given to advertisements ), highway billboards, streamers, window shows, floor and counter displays, transport decorations, fairs and exhibitions, telephones and direct mails, and even sandwich man