湖南大学《大学英语第三册》课件-第7章.pdf

湖南大学 莫婷Text A Teaching procedures:Warm-upGlobal understanding and detailed readingLanguage studyAssignmentBefore readingsales promotionthe work of selling a product by all useful methodsBefore readingTask:watch the short video and figure out what product does the salesman want to sale.toothbrushnose warmersun glassesBefore readingFurther questions:Why does Elmo refuse to let Robert in?Do you like door-to-door salesmen?What response will you have?Before readingPlease keep the questions in mind:What kind of life does a salesman lead?What qualities should a good salesman have?Global understanding Part Division of the TextPartsPara(s)Time of the Day 117early morning2825Bills Activitiesmid-morning32662daytime46384eveningpreparation for the days workon his way to workdoor-to-door sellingpaper workDetailed readingPart One (para 1-7)Skim and scan(1 minute)Skim and scan(1 minute)Bill Porter63door-to-door salesmancrippled bodyDetailed readingBill suffers from _ _ which was caused by an accident in the _.Although he is unable to walk nor _ normally like others,Bills _ is not slow.With the _ of his mother,he decided to find a job and support himself.At the beginning,he was _ _,but Bill did not give up.Finally,a company named _ offered him a chance to be a _.The start was not easy,but he soon discovered the key of selling-_ products.Bill kept the title of the _ of his company for many years,and stuck to the traditional _ way of selling all the time.cerebralpalsydeliveryspeakmindencouragementturned downWatkinssalesmanguaranteedtop retail salesmandoor-to-doordetailed readingPart ThreeObviously,Porter is unyielding,and keeps optimistic when facing obstacles.Please read through this part and find out the sentences indicating his never-give-up spirit.Global understandingdetailed readingPart Four Reading in detail Q&A1.Can you find some expressions to illustrate Porters life style?preserved solitary simple unstable routineGlobal understandingPart FourAbout the details of his signature,why does Porter insist in signing and what does it imply?His independence,dignity,and persistence.Global understandingNow,lets go back to the question:What are the qualities of a good salesman?Extra reading:about Bill PorterBorn in San Francisco in 1932,as the only child of a housewife and a salesclerk,Porter says he wasnt allowed to dwell on his disability.His mother,Irene,was always very positive,says Porter,and she insisted that I be the same way.“Extra reading:about Bill PorterTo find a job,Porter combed the want ads himself,and eventually applying for a job with Watkins,the nations oldest door-to-door sales company.I had to convince them,recalls Porter.They gave me the worst territory,and I worked strictly on commission.His mother would write out the word persistence on a slip of paper and hide it in his lunch bag.Bill PorterAfter a year Porter began winning sales awards.Nothing could dampen his enthusiasm.When people refused to open the door or slammed it in his face,he would silently repeat the mantra The next customer will say yes.Many dideven if Porter had to work on them for years.He just never takes rejection personally,says Watkins president Mark Jacobs.Hes relentless.Hes irresistible.http:/ understandingPeer discussion:What can we learn from Porter?Language pointsWords and phrases to drillExercises(page205-207)Language Study Brief introduction of the authorTom Hallman Jr.has been a reporter for more than 25 years,and is considered one of the nations premier narrative writers.During his career,he has won every major feature-writing award,such as the 2001 Pulitzer Prize for feature writing for his series,The Boy Behind the Mask“.Some for stories that took months to report,others less than a couple of hours.The stories range from the drama of life and death in a neo-natal unit,to the quiet pride of a man graduating from college.He is a frequent contributor to Readers Digest,and his stories have appeared in Esquire,Best Life and Star magazine.Tom Hallman Jr.General features of journalistic writingGroup work(5 minutes)Each group should focus on one part of the passage,discuss about it,and then report to the class the language features you discover,which may include:Read this paragraph firstEinstein didnt give a fig for authority.He didnt resist being told what to do,not so much,but he hated being told what was true.Even as a child he was constantly doubting and questioning.your mere presence here undermines the classs respect for me,spat his 7th grade teacher,Dr.Joseph Degenhart.This character flaw was to be a key ingredient in Einsteins discoveries.cited from Was Einstein a Space Alien?,page 96General features of journalistic writingGeneral features of journalistic writingCompact,usually short sentences,every word selected and placed for maximum effect.Short,tense paragraphs,each complete in itself and capable of being removed without destroying the sense of the story.Conciseness,directness and simplicity through elimination of unnecess