1房地产企业财务分析——以碧桂园为例摘要房地产行业属于综合性产业，对钢铁、建材等相关行业有直接的拉动作用。房地产公司面临日益激烈的竞争从而导致资金的短缺的风险，引发内部管理层对公司未来发展的思考以及影响投资者的决策。在国家宏观调控的背景下，还有金融机构对房产企业项目的门槛日益提高，如何通过财务分析发现企业问题并解决，来提高企业的竞争力，让企业能可持续的健康发展。本文将采用哈佛分析框架对碧桂园进行分析，发现企业的战略布局契合国家的发展战略且经营状况良好，但是企业的资产周转率较差，房产物业发展过快成本偏低，有可能存在质量隐患，并且碧桂园应收账款的变现能力较弱。所以碧桂园应加强物业项目的资产周转和质量，加强应收账款的变现能力以降低出现大量坏账的风险。关键词：财务分析房地产企业碧桂园哈佛分析框架2AbstractTherealestateindustryisacomprehensiveindustry,ironandsteel,buildingmaterialsandotherrelatedindustrieshasadirectstimulatingeffect.RealEstateCompanyfacetheriskofashortageoffundsresultingintheincreasinglyfiercecompetition,causinginternalmanagementonthecompany'sfuturedevelopmentandinfluencethedecisionsofinvestors.Atthenationalmacro-controlbackground,thresholdandfinancialinstitutionstotheenterpriseoftherealestateprojectisincreasing,howtofindtheenterprisethroughfinancialanalysisandsolvetheproblem,toimprovethecompetitivenessofenterprises,sothatenterprisescansustainabledevelopment.ThispaperwillusetheHarvardAnalysisFrameworkforgardenanalysis,foundthestrategiclayoutofenterprisedevelopmentstrategyandthecombinationofstateenterprisesoperatingingoodcondition,buttheassetturnoverrateispoor,therapiddevelopmentofrealestatepropertycostslow,theremayexistqualityproblems,andthegardenofthecashabilityofreceivableaccountisweak.Sothegardenshouldpayattentiontothepropertyassetturnoverandthepropertyquality,strengthenthecashabilityofreceivableaccountinordertoreducetheriskofalotofbaddebts.Keywords:Financialanalysis,Realestateenterprise,CountryGarden,HavardAnalysisFramework.3目录目录摘要..........................................................................................................................
