摘要进入到21世纪我国各行各业都取得了巨大的成就。当今是互联网的信息时代,面对不断改变的市场环境,商业企业传统的市场营销策略已经不能适应发展的需要。青海互助公司是一家集生产、加工、销售为一体的白酒企业，在当地具有极高的知名度和美誉度。一直以来企业主要依靠传统的销售模式。随着互联网时代的到来，白酒行业竞争也日趋激烈，仅仅依靠以往传统的营销模式已经严重影响企业的进一步发展，必须顺应时代发展的趋势，在互联网大环境中积极的进行营销推广。在互联网大环境下营销模式一种新型的营销模式，它引领现阶段企业营销模式的转变，并成为了实现白酒产业红利的重要途径。互联网环境下的营销策略具有成本低、传播范围广、效果显著等优势。本文主要通过对青海互助公司营销现状进行分析，发现青海互助公司销售中存在的问题，并结合企业自身的优势，为青稞互助公司的进一步发展提出营销推广策略。关键词互联网环境；营销问题；营销策略AbstractEnteringthe21stcentury,Chinahasmadegreatachievementsinallwalksoflife.TodayistheinformationageoftheInternet.Facingthechangingmarketenvironment,thetraditionalmarketingstrategiesofcommercialenterprisescannolongermeettheneedsofdevelopment.QinghaiMutualAidCo.,Ltd.isawhitewineenterprisewhichintegratesproduction,processingandsales.Ithasahighreputationandreputationinthelocalarea.Foralongtime,enterprisesmainlyrelyonthetraditionalsalesmodel.WiththeadventoftheInternetera,competitioninliquorindustryhasbecomeincreasinglyfierce.Relyingsolelyonthetraditionalmarketingmodelhasseriouslyaffectedthefurtherdevelopmentofenterprises.WemustcomplywiththetrendofthetimesandactivelypromotemarketingintheInternetenvironment.UndertheInternetenvironment,marketingmodeisanewmarketingmode,whichleadsthetransformationofenterprisemarketingmodeatthepresentstage,andbecomesanimportantwaytorealizethedividendofliquorindustry.ThemarketingstrategyundertheInternetenvironmenthastheadvantagesoflowcost,widerangeofdisseminationandremarkableeffect.Inthispaper,throughtheanalysisofthemarketingstatusofQinghaiMutualAidCompany,wefoundtheproblemsinthesalesofQinghaiMutualAidCompany,andcombinedwiththeadvantagesoftheenterpriseitself,putforwardmark...
