基于阿里巴巴平台二手手机行业市场环境调研报告工商管理专业.docx

基于阿里巴巴平台二手手机行业市场环境调研报告 ——以东兴国际实业贸易公司为例 Investigation Report of Second-hand Mobile Phone Industry Market Environment On Alibaba International Platform : A case Study of Eastlink International Limited Abstract The 21st century is an era of information, and the speed of communication has become the constant pursuit of people. Therefore, mobile phones have become a good tool, but with the continuous advancement of technology, more and more used mobile phones appear in the lives of every family, which brings many problems to people's lives. This article mainly wants to make people have a general understanding of the used mobile phone market by investigating and statistics on the current status of used and used mobile phones. At the same time, this paper takes Eastlink International Limited, which sells used mobile phones on the platform of Alibaba International Station, as an example. It also prepares for the development of domestic second-hand mobile phone market, analyzes the market situation of used mobile phone industry, and understands second-hand mobile phone market. The current status and development trend of the mobile phone industry market provides objective and correct information for investment decision-making or marketing decisions of the second-hand mobile phone industry. Keywords: mobile phone; second-hand mobile phone; mobile phone market; research 基于阿里巴巴平台二手手机行业市场环境调研报告 ——以东兴国际实业贸易公司为例 摘要 二十一世纪是信息的时代，通讯的快捷也成了人们不变的追求。因此，手机也就成了一个很好的工具，但随着科技的不断进步，越来越多的废旧手机出现在每个家庭的生活中， 由此给人们生活带来许多问题。本文主要是想通过对现有的废旧手机现状进行调查和统计，让人们对废旧手机市场有一个大致的了解。同时，本文以在阿里巴巴国际站平台销售二手手机的东兴国际实业贸易公司为例开展了这次调研，也为国内二手手机的市场发展做好一个准备工作，分析二手手机行业市场情况，了解二手手机行业市场的现状及其发展趋势，为二手手机行业投资决策或营销决策提供客观的、正确的资料。 关键词：手机；二手手机；手机市场；调研 Contents 1 Introduction 1 1.1 The Purpose and Significance of the Thesis 1 1.2 Introduction of Eastlink International Limited 2 1.3 About Alibaba International Station 3 2. Literature Review 5 2.1 Research State in China 5 2.2 Foreign Research Status 5 3.Using SWOT Theory to Analyze Eastlink International Limited and Its Products from the Following Four Points 6 3.1 Disadvantages 6 3.2 Advantages 7 3.3 Opportunity 9 3.4 Threats 10 4. Research process 11 4.1 Data Collection and Analysis 11 4.2 Results and Recommendations 12 5. Conclusion 13 Bibliography 14 Acknowledgments 15 3 1 Introduction 1.1 The Purpose and Significance of the Thesis At present, China's e-commerce development is entering a new stage of intensive innovation and rapid expansion, and it has increasingly become an important engine for stimulating China's consumer demand, promoting the upgrading of traditional industries, and developing modern service industries. E-commerce is one of the representatives of the new world economy. It is not only the increasingly widespread application, but also significantly promotes the development of emerging industries, promotes and creates employment opportunities for enterprises and brand entrepreneurship opportunities, and promotes the innovation of SME financing models and promotes enterprises. The transformation and establishment of a new type of corporate credit evaluation system have played an extremely positive role, and have had a profound impact on China's current economy, society and life. To make the company more competitive, the cost is minimized, but the profit is maximized. With the development of technology and e-commerce, mobile phones have become a fast-moving consumer in people's eyes. Especially in recent years, China's mobile phone brands have continued to rise and compete with international high-end brands. The global mobile phone market has shown a trend of blooming. As a result, the interval between smart machine replacements is getting shorter and shorter. From one year, half year to the first quarter, dazzling products are coming out like this. However, in addition to frequent updates, the upgrade of people's consumption level is also the main reason for making mobile phones a fast-moving consumer. However, as the gap between the old and new products continues to widen, the problem of handling old mobile phones has become increasingly prominent, and this has the current second-hand mobile phone market. And because of the improvement of living standards, the electronics industry has become an important component of many consumers. The mobile phone brand is constantly being updated, and even the “fruit powder” is trying to replace the new generation of mobile phones. Can the used mobile phones survive in this environment? Whether second-hand mobile phones still have meaning, and what kind of market, economic development will make the whole market environment better or worse, this series of problems is constantly testing second-hand mobile phones, especially due to various electricity The rapid development of business platforms, such as Alibaba, Amazon, eBay and JD.com, the expansion of market competitiveness, t