学校代码13632编号本科毕业论文分析高铁媒体广告的创新策略学院文化创意产业管理学院专业（方向）文化产业管理班级学号姓名指导教师2012年3月30日摘要高速铁路的开展，带动了高速铁路媒体的开展。由于高铁开展迅猛、宣传优势明显，高铁媒体受到了世人的关注。在当今，高铁媒体在广告宣传上存在着诸多弊端，比方说过多的硬性广告、广告内容缺乏新意等。针对这种情况，要想将高铁媒体广告宣传攻势发挥到最大限度，需要更新广告内容，吸引受众群体，同时可以尝试品牌专列等创新策略，唯有如此，才能实现高铁媒体效用最大化。关键词：高铁媒体创新ABSTRACTThedevelopmentofChinaRailwayHigh-speedleadstothedevelopmentofrailwaymedia.DuetothedevelopmentofChinaRailwayHigh-speed,high-speedrailmediaispayedattentionbypeople.Nowadays,therearemanydrawbacksinadvertisingmediaofChinaRailwayHigh-speed,suchassaidmanymandatoryadvertising,advertisingcontentlackoffresh.Inviewofthissituation,inordertomakingfulluseofhigh-speedrailmediaadvertising,thatneedtoupdatetheadvertisingcontent,sothatitcanattracttheaudience,atthesametime,wecanattempttobrandline,innovationstrategy,onlyinthisway,wecanrealizetheeffectofthehigh-speedrailmedia.KeyWords:ChinaRailwayHigh-speed;Media;Innovation目录摘要......................................................................................................................................1ABSTRACT.............................................................................................................................2绪论........................................................................................................................................1一、高铁媒体产生背景..........................................................................................................1（一）高铁开展状况及开展规划...................................................................................1（二）高铁与媒体之间的推动关系...............................................................................3（三）高铁媒体资源优势.........................................................................................
