11价格战略王毅中央财经大学商学院思考题•Suppose,atanygivenSaturdaynight,thereare100uncertaincustomerswhoareequallylikelytobeintheconsumptionstateforsuchadinnerbuffet(cravingforfoodandhungry)andtheunfavorableconsumptionstate(preferringalightmealandnotsohengry).Supposetheseconsumersarewillingtopay$10wheninthefavorablestatebutonly$4intheunfavorablestate.Alsosupposethattheaveragevariablecostofservingacustomeris$2.•Howdoyouprice?免费机票？内容提要•新产品定价•产品组合定价•价格调整战略•价格反应战略新产品定价低快速渗透策略缓慢渗透策略缓慢撇脂策略快速撇脂策略促销高低价格战略资源理论(Barney,J.B,1991）竞争优势四要素：•顾客价值•稀有能力•难于模仿•替代性撇脂价...
