2023年第01期·总第343期157【经贸教育】基于CiteSpace的跨境电商人才培养研究可视化分析张孝静李倩倩（青岛理工大学，山东临沂276000）[摘要]随着跨境电商成为最具有潜力和带动作用的外贸新业态，跨境电商人才培养的相关研究也成为广泛关注的热点问题。以CNKI数据库中跨境电商人才培养期刊文献为研究对象，采用文献统计方法，运用Excel和CiteSpace等可视化工具，探析跨境电商人才培养的研究现状、研究热点和前沿。研究得出：我国现阶段研究热点主要集中在基于产业转型视角下跨境电商人才培养研究，基于教学改革方面跨境电商人才培养研究和基于政策热点方面跨境人才培养研究三大方面；未来要加强有关校企合作、数字经济、本科跨境电商人才培养等方面研究。[关键词]跨境电商；人才培养；可视化；CiteSpace；文献梳理[中图分类号]G420[文献标识码]A[文章编号]2095-3283(2023)01-0157-04VisualAnalysisofCross-borderE-commerceTalentCultivationResearchBasedonCiteSpaceZhangXiaojingLiQianqian(DepartmentofManagementEngineering,QingdaoUniversityofTechnological,LinyiShandong276000)Abstract:Ascross-bordere-commercehasbecomeanewformofforeigntradewiththemostpotentialandthestrongestdrivingeffect,theresearchontalentcultivationofcross-bordere-commercehasbecomeahotissuewidelyconcernedbyresearchers.Inthispaper,periodicalliteratureofcross-bordere-commercetalentcultivationinCNKIdatabaseistakenastheobject,literaturestatisticsmethodandvisualtoolssuchasExcelandCitespaceareadoptedtoexploretheresearchstatus,researchhotspotsandfrontiersofcross-bordere-commercetalentcultivation.TheresearchresultsshowthatthecurrentresearchhotspotsinChinamainlyfocusoncross-bordere-commercetalentcultivationfromtheperspectiveofindustrialtransformation,researchoncross-bordere-commercetalentcultivationbasedonteachingreformandresearchoncross-bordertalentcultivationbasedonpolicyhotspots.Inthefuture,itisnecessarytostrengthenresearchonuniversity-industrycooperation,digitaleconomyandtalenttrainingofcross-bordere-commerceundergraduates.KeyWords:Cross-borderE-commerce;TalentTraining;Visualization;Citespace;LiteratureReview一、引言近年来，随着移动互联网技术的普及应用，叠加全球疫情冲击，...
