084VOLUME10/ISSUE4/AUGUST2022RebrandingTerroir:EthnoecologyandTeaAgro-EcosystemManagementinResponsetoIncreasedMarketIntegrationinSouthernYunnan,ChinaSammiWaeKiWONG*FacultyofArchitecture,TheUniversityofHongKong,HongKong999077,China*CORRESPONDINGAUTHORAddress:KnowlesBuilding,TheUniversityofHongKong,PokfulamRoad,HongKong,999077,ChinaEmail:wsammi2@connect.hku.hkhttps://doi.org/10.15302/J-LAF-1-050049EDITEDBYTinaTIANABSTRACTPromptedbyincreaseddomesticandtransnationaldemandforPu’ertea,anemergenceofagro-ecosystemintensificationinSouthernYunnan,Chinahasresultedinvariousagro-ecosystemsincludingteaforests,mixedcropsystems,andmonoculturalterraceteagardens,intheteaproductionsystem.PlantsofCamelliasinensisassamicaoftengrowastreesinforestswhilstC.sinensissinensisgrowasshrubsinterraceteagardens.Inspiredbythewineindustry,theconcept“Terroir”actsasaframeworkthatanalyzesbothenvironmentalandhumanfactorsyieldingvaryingbotanicprofiles,andhencequantifiesvaluescreatedbythecultivationprocess.Theapproachallowseconomicopportunitiesofplace-basedteaproductstobedrivenbytheorigininlieuofextrinsicqualities,whichhasresultedintothefabricatedreputationofterroir.Inresponsetoacommongapintermsofbotanicalandculturalvaluesbetweenteacultivationandmarketingtrends,thisarticleinvestigatesanalternativescenarioinwhichteaproductionandpromotionmodelcouldminimizeitsenvironmentalimpactsandutilizeitseconomicweighttoadvancelandconservationeffortsspecifictoculturalcomplexityatcommunityscales.HIGHLIGHTS·Contrastsscaleandspeedoftwocultivationpractices—TeaForestandTeaGarden·Arguesthatthereisawideninggapofbotanicalvaluebetweenteacultivationandmarketingtrends·Envisionscommunityforeststhatsecurevillagers’controloverthelandscapefromoutsiders·Proposeseconomicopportunitiesdrivenbyterroirfromalandscapearchitecturalperspective1TheValueofPu’erTeainChinaandTransnationalInterestsTeaproductioninSouthernYunnan,ChinasinceTangDynasty(618–907)hasbecomeanassetwithinternationalcommercialappeal,playingacriticalroleinthecommod...
