Gartner+生成式+AI：改变业务创新和运营方式-36页-WN6.pdf

Gartner WebinarsGartner delivers actionable,objective insight,guidance and tools to enable stronger performance on your organizations mission critical priorities群内每日免费分享5份+最新资料 群内每日免费分享5份+最新资料 300T网盘资源+4040万份行业报告为您的创业、职场、商业、投资、亲子、网赚、艺术、健身、心理、个人成长 全面赋能！添加微信，备注“入群”立刻免费领取 立刻免费领取 200套知识地图+最新研报收钱文案、增长黑客、产品运营、品牌企划、营销战略、办公软件、会计财务、广告设计、摄影修图、视频剪辑、直播带货、电商运营、投资理财、汽车房产、餐饮烹饪、职场经验、演讲口才、风水命理、心理思维、恋爱情趣、美妆护肤、健身瘦身、格斗搏击、漫画手绘、声乐训练、自媒体打造、效率软件工具、游戏影音扫码先加好友，以备不时之需扫码先加好友，以备不时之需行业报告/思维导图/电子书/资讯情报行业报告/思维导图/电子书/资讯情报致终身学习者社群致终身学习者社群关注公众号获取更多资料关注公众号获取更多资料2 2023 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONEnhance your webinar experienceEnhance your webinar experienceAsk a QuestionDownload AttachmentsWatch Again3 2023 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONConnect with GartnerGenerative AI:Changing How Generative AI:Changing How Business Innovates and OperatesBusiness Innovates and OperatesEric GoodnessVP AnalystAnnette JumpSr.Director AnalystVibha ChitkaraSpecialist,Research4 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.This Person Does Not ExistText-to-Image:Stable DiffusionStable Diffusion 2-1-a Hugging Face Space by stabilityaiSource:Wikimedia CommonsGenerative AI Offers Us Much More Than Unique Visuals and the Best WordsRESTRICTED DISTRIBUTION5 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Generative AI Generative AI refers to AI techniques that learn a representation of artifacts from data,and use it to generate brand-new,unique artifacts that resemble but dont repeat the original data.Generative AI can produce totally novel content(including text,images,video,audio,structures),computer code,synthetic data,workflows and models of physical objects.Generative AI also can be used in art,drug discovery or material design.Generative AI DefinitionRESTRICTED DISTRIBUTION6 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Generative AI Began to Quickly Emerge as a Topic on Earnings Calls in Early 2023CompanyCEOGenpactNallicheri Vaidyanathan TyagarajanPresident,CEO and DirectorEtsyJoshua G.SilvermanCEO,President and DirectorAccentureJulie T.Spellman SweetCEO and ChairmanMeta PlatformsMark Elliot ZuckerbergFounder,Chairman and CEOCadence Design SystemsAnirudh DevganCEOLeidos HoldingsRoger A.KroneChairman and CEOS&P Global 1200 Company CEOs2%2%of CEOs discussed GenAI in their earning calls1%1%of CEOs discussed deploying GenAI(From January to April 2023)RESTRICTED DISTRIBUTION7 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Emerging Tech Impact Radar:Artificial IntelligenceRESTRICTED DISTRIBUTION8 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Business Artifacts That GenAI Can Generate TodayGenerative AIArtifactsAudio/VisualProgramming&Data AssetsNatural Language Designs Training data e.g.,events,POS,behavior Test and synthetic data Code Context data e.g.,market conditions Questions/answers Summaries/roundups Stories/narratives Documents Job listings 2D/3D faces/bodies Drawings/photographs Art Voice/visual characters MusicLearning Methods Rules/inferences Reinforcement learning models Alternative learning mechanismsStrategiesTactics Unprogrammed game strategies Unanticipated strategic scenarios Product designs Materials 3D models Game worlds Process flows Schematics/specificationse.g.,drugs,infrastructure and buildings,film editsRESTRICTED DISTRIBUTION9 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Possible Scenarios and Trajectories for GenAIGenerative AI will automate 60%of the design effort for new websites and mobile apps.Over 100 million humans will engage robocolleagues(synthetic virtual colleagues)to contribute to enterprise work.Source:Predicts 2022:Generative AI Is Poised to Revolutionize Digital Product Development 11 January 2022-ID G00757883By Brent Stewart,Van Baker,Joachim Herschmann30%of outbound marketing messagesfrom large organizations will besynthetically generated.Use of synthetic data created with generative AI will reduce the volume of real data needed for machine learning by 50%.202420242025202520262026By 2027,nearly 15%of new applications will be automatically generated by AI without a human in the loop,up from 0%today.20272027RESTRICTED DISTRIBUTION10 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Tech&Service Provider Response to the Generative AI OpportunityISVsService ProvidersTech StackNew applications,waves of new AI-Natives,Growing need for modernization Business&IT Consulting,FMs-as-a-ServiceFMs-as-a-Service,AIChips,vector database,HPCRESTRICTED DISTRIBUTION11 2023 Gartner,Inc.and/or its affiliates.All rights reserved.ETT Case Based Research(CBR)A structured field study seeking to reveal ongoing technology and business demands for emerging technologies.Interviewed(30)vendors offering software/platforms enabled by generative AI.Collected nearly 100 case studies and related use cases.Field survey process spanned Q4-22 through Q1-23(with a few additional engagement in Q2-23).Published research from the CBR study is currently available with several documents in process.RESTRICTED DISTRIBUTION12 2023 Gartner,Inc.and/or its affiliates.All rights reserved.AI AvatarsRESTRICTED DISTRIBUTION13 2023 Gartner,Inc.and/or its affiliates.All rights reserved.AI Avatars Are Complex Technological CreationsSample Vendors:Amelia;DAVI;Openstream.ai(Eva);Klleon,NVIDIA(Omniverse Avatar Cloud Engine);Rephrase.ai,Soul Machines;Synthesia,UneeQRESTRICTED DISTRIBUTION14 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Advanced in Generative AI Speed Up Creation of AI Avatars and Open Up New Use CasesUse Case examples:Customer support representatives Virtual salesperson or financial advisor Supporting hybrid or virtual coworking and collaboration.Customer assistant in a kiosk in an airport or a social venue.Training assistant(possibly in a metaverse)for employees or students.Virtual presence at entertainment events,like a virtual concert or gallery.By 2025,AI avatars leveraging text-to-video using generative AI technology will support 70%of digital and marketing communications from less than 5%in 2022.RESTRICTED DISTRIBUTION15 2023 Gartner,Inc.and/or its affiliates.All rights reserved.AI Avatar Implications&Recommendations Implications AI avatars leveraging text-to-video will enhance the creativity and humanize internal and customer communications,enabling hyper personalization.Two biggest technical challenges are combining various emerging technologies to enable realistic,human-centered and super responsive AI avatars and applying this at scale.Concerns about deepfakes,nascent but lagging legal protection for users and content,and responsible application of AI principles are challenges to scaling future AI avatar deployments.Recommendations Identify use cases where AI avatars can add quantifiable business value to your software products,as brand ambassadors,digital customer care reps or even in the metaverse.Further enhance VA offerings by integrating synthetic voice and emotion AI technology into voice interfaces,like AI avatars in kiosks,virtual training or immersive environments.Create visually realistic AI avatars by determining which technological elements can be developed internally,such as avatar CGI shells,and by collaborating with pertinent NLT providers for features like synthetic voice,multimodal AI or emotion AI.RESTRICTED DISTRIBUTION16 2023 Gartner,Inc.and/or its affiliates.All rights reserved.AI-Generated ContentRESTRICTED DISTRIBUTION17 2023 Gartner,Inc.and/or its affiliates.All rights reserved.AI-Generated Content Market LandscapeInputOutputTextImageVideoVideoImageTextAI for Marketing ContentAI Writing AssistantsAI AvatarsAI-generated trailersDomain ContentVideo analyticsRESTRICTED DISTRIBUTION18 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Use Case For Text Automation General Q&A,Translation,Summarization Domain specific Summarization and Translation of Legal Document Automated Report Writing from Clinical Trial Data in Pharma Business Model,Market Sizing,SWOT Analysis,PEST Analysis,Brand Naming Media by Converting Sports Data Into News Sports Player Performance Report From Video Analytics Real Time Market Insights From Financial Market DataRESTRICTED DISTRIBUTION19 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Use Case:Automated Clinical Trial ReportsBusiness Challenge To reduce third party dependency to build reports from clinical trial data.To reduce time,cost and effort required to build one report.To reduce human error and operational efficiency.Business Value Achieved 65%reduction in time spent on documentation generation hence faster approvals.40%expected cost reduction on medical writing.50%reduction in reviews required.Increase operational efficiencies with more standardized and streamlined process.Source https:/ DISTRIBUTION20 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Use Cases For Image and Video Automation Personalized and Customized Advertisement Content based on Geography,Race,Age Group,Profession Creative Advertisement for Marketing Across Different Channels AI-generated customized video trailer based on preference towards emotions,thriller,action etc.RESTRICTED DISTRIBUTION21 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Use Case:Creative Ads Using Generative AIBusiness Challenge To reduce cost per acquisition by 50%and find the best performing creatives ads for a dog food brand.Business Value Achieved 16 ads tested to find the best performing ads.Average 15%reduction in cost per acquisition.Max 56%reduction in cost per acquisition.Source https:/ DISTRIBUTION22 2023 Gartner,Inc.and/or its affiliates.All rights reserved.AI-Generated Content Implications&Recommendations Implications By 2027,Nearly 50%of outbound marketing messages from large organizations will be synthetically generated;up from less than 5%today.Broad spectrum marketing and advertising support:copy,images,video driving massive disruption to internal and third-party marketing ecosystems.Same technology can be put to misuse and can lead to creation of fake news and propaganda.RESTRICTED DISTRIBUTION23 2023 Gartner,Inc.and/or its affiliates.All rights reserved.AI-Generated Content Implications&Recommendations Recommendations Build transformational generative AI domain-specific solutions by applying generative AI to information-driven processes.Include veracity and validation as part of your offerings in line with the risk profile of your key business use cases.Ensure responsible and ethical use of AI by being transparent.Amend privacy disclosures to include information about the role these tools play in shaping digital experience.RESTRICTED DISTRIBUTION24 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Novel Molecule&Compound DiscoveryRESTRICTED DISTRIBUTION25 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Generative AI for Novel Molecules and Compounds Deep generative models,such as:Generative adversarial networks(GANs)Variational autoencoders(VAEs),and,Deep reinforcement learning algorithms,are utilized to generate novel molecules,optimize existing compounds,and predict properties and activities of potential drugs,chemicals and materials.RESTRICTED DISTRIBUTION26 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Novel Molecule and Compounds Use CasesRepresentative vendors Standigm Iktos Chempass IBM InsilicoDrug discoveryMaterial scienceConsumer Packed GoodsFood&BeverageRESTRICTED DISTRIBUTION27 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Novel Molecule and Compounds Implications&Recommendations ImplicationsFaster,cheaper and expanded discovery potential to massively advance human health;Lower costs mean pharma and biotech make more betsMassive fundraising and less cost-intensive in vitro work are lowering capital barriers for startup discovery efforts.A fast-growing body of treatments entering preclinical trials over the last five years.RecommendationsSelling picks and shovels for the gold rush,is the new gold rush.Technology stacks,consulting and managed services for Foundation Models(as-a-Service).Capitalize on the value of IP generated and secure contingent revenue from royalties,out-licensing,JVs or becoming asset-owning.Pursue specific,high-value use cases that are directly aligned with specific discovery programs.28 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Recommendations Focus on potential use cases that are most important to your installed base,andprioritize specialized industry and domain solutions when incorporating generative AI in your products.The key to success is to quantify value and impact for your prospects.Develop new product and service catalogs focused on existing customer data assets to operationalize Foundation Model-based value.Aggressively partner with innovative,generative-native companies to accelerate customer value.Investigate an acquihire strategy which offers intellectual property and scarce skillsets.29 2023 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONAsk the speaker Ask the speaker 2023 Gartner,Inc.and/or its affiliates.All rights reserved.11 12 July 2023|Tokyo,Japan26 27 February 2024|Phoenix,AZ26 27 March 2024|Hollywood,FLGartner CIO Gartner CIO Leadership ForumLeadership ForumShort and long-term strategies to lead you and your team to success in dynamic times.Learn more: this years conference,youll learn:Reshape organizational structures and attitudes for greater agilityEngage peers to co-create ways of working that remove digital friction to speed business outcomes.Gartner CIO Leadership Forum is an unrivaled experience a place where youll access the most timely advice,actionable tools and CIO peer insights to adapt faster and stay ahead of change.Register with code WEBINARfor an exclusive discount.RESTRICTED DISTRIBUTION31 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Top Trends for Tech Providers in 2023Explore the top trends product leaders must evaluate across all dimensions of their business.These trends are the effects of three broad themes grouped below:Download the ResearchIncreased reliance on techOpportunities through new techImpact of macro forcesRESTRICTED DISTRIBUTION32 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Want MoreHigh TechInsights?Our Gartner for High Tech LinkedIn page is dedicated to providing you with the latest insights,best practices,and strategic viewsinto the most important topics impacting tech and service providers.Follow us onLooking for insights delivered to your inbox?Subscribe to our bi-weekly newsletter.RESTRICTED DISTRIBUTION33 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Learn MoreBecome a ClientClients receive 24/7 access to proven management and technology research,expert advice,be