2023中国手机市场发展趋势-2023.04-12页-WN5.pdf

GfK1中国手机市展趋势China Mobile Phone Market Development Trends群内每日免费分享5份+最新资料 群内每日免费分享5份+最新资料 300T网盘资源+4040万份行业报告为您的创业、职场、商业、投资、亲子、网赚、艺术、健身、心理、个人成长 全面赋能！添加微信，备注“入群”立刻免费领取 立刻免费领取 200套知识地图+最新研报收钱文案、增长黑客、产品运营、品牌企划、营销战略、办公软件、会计财务、广告设计、摄影修图、视频剪辑、直播带货、电商运营、投资理财、汽车房产、餐饮烹饪、职场经验、演讲口才、风水命理、心理思维、恋爱情趣、美妆护肤、健身瘦身、格斗搏击、漫画手绘、声乐训练、自媒体打造、效率软件工具、游戏影音扫码先加好友，以备不时之需扫码先加好友，以备不时之需行业报告/思维导图/电子书/资讯情报行业报告/思维导图/电子书/资讯情报致终身学习者社群致终身学习者社群关注公众号获取更多资料关注公众号获取更多资料 GfK2中国消费走势在O为P迷，OGDP展持稳定趋势Chinas consumption trend has been relatively sluggish in the past three years,but GDP development has maintained a stable trend中国GDP及消费走势 Chinese GDP and Consumption trends 2020-2022104.3%103.3%102.4%102.5%102.7%102.4%101.7%100.5%99.5%100.2%99.7%99.8%100.4%100.9%101.3%101.1%101.0%100.8%100.7%101.5%102.3%101.5%100.9%100.9%101.5%102.1%102.1%102.5%102.7%102.5%102.8%102.1%101.6%101.8%2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2101 2102 2103 2104 2105 2106 2107 2108 2109 2110 2111 2112 2201 2202 2203 2204 2205 2206 2207 2208 2209 2210 2211 2212居民消费格指数2020202120222021GDP 8.4%中国居民消费指数 Chinese consumption index2020GDP 2.2%2022GDP 3%GfK3中国手机市大盘将继续处于PO，预计2023持相同水The broader of Chinese mobile phone market will continue to be low and is expected to remain at the same level in 2023中国手机宲场规模销售量大盘走势 The scale of Chinas mobile phone market and the trendof the market 2004-2023*量：OSales volume:million units整体市Total units智能机量Smartphone sales units智能机份额Smartphone share69 85 110 154 166 181 210 259 300 406 422 418 469 467 407 365 324 313 271 276 1 2 3 4 3 7 22 80 192 351 373 389 448 449 391 353 316 307 266 270 2004200520062007200820092010201120122013201420152016201720182019202020212022 2023*1%2%3%3%3%4%11%31%64%86%88%93%96%96%96%97%98%98%98%GfK4预计2023整体小幅回暖，走势基本处于持状态It is expected that the overall recovery will be slight in 2023,and the trend will be basically flat中国手机销量销额均价走势 Average price trend of mobile phone sales in China 2020-2023*20213.1100 million1.03Trillion yuanYOY+8%3295yuanUNITVOLUMEPRICEYOY+11%YOY-3%2.7100 million0.91Trillion yuan3348yuanYOY+2%YOY-14%20222023*YOY-12%2.8100 million0.95Trillion yuanYOY+4%3430yuanYOY+2%YOY+2%UNITVOLUMEPRICEUNITVOLUMEPRICE GfK5中国手机市均增长趋势明放缓，市已达饱和期The growth trend of the average price of Chinas mobile phone market has slowed down significantly,and the market has reached a saturation period中国手机宲场均价走势 Average price trend of mobile phone market in China 2018-2022单O：元AVP:yuan 2,000 2,500 3,000 3,500 4,000 4,5001801180218031804180518061807180818091810181118121901190219031904190519061907190819091910191119122001200220032004200520062007200820092010201120122101210221032104210521062107210821092110211121122201220222032204220522062207220822092210221122122018243120192685202029512021329220223355 GfK6型经济影响O持续P移，中P端基石作用削弱Affected by the new economy,the price level continued to move upward,and the role of low-end cornerstones weakened中国手机价O销量占比情况 Proportion of mobile phone sales in China 2010-202263%60%54%55%55%46%37%26%20%14%11%8%8%18%19%19%16%15%14%18%19%19%18%15%13%14%9%8%10%8%9%11%10%11%15%17%15%16%17%5%6%7%9%11%14%19%25%20%21%21%22%23%2%3%4%4%3%4%5%8%11%11%13%14%12%2%4%6%7%6%9%8%7%8%13%17%14%14%0%0%0%0%1%3%3%4%6%6%7%13%13%201020112012201320142015201620172018201920202021202260004000-60003000-40002000-30001500-20001000-15000-1000 GfK 2023|2022-2023 中国手机宲场顾P宛望ONLINE1.12100 million0.31Trillion yuan2729yuanUNITVOLUMEPRICEYOY+1%1.11100 million0.34Trillion yuan3085yuan1.08100 million0.36Trillion yuan3281yuanYOY-1%YOY-3%YOY+14%YOY+12%YOY+4%YOY+12%YOY+13%YOY+6%202020212022OFFLINE2.1100 million0.65Trillion yuan3076yuanUNITVOLUMEPRICEYOY-17%2.0100 million0.69Trillion yuan3411yuan1.6100 million0.553378yuanYOY-5%YOY-20%YOY-8%YOY+6%YOY-20%YOY+10%YOY+11%YOY-1%202020212022Trillion yuan GfK8线P依旧稳步P行趋势，渠道转移已经r为必然Online is still showing a steady upward trend,and channel shifting has become inevitable中国手机渠道销量占比情况 Proportion of sales of mobile phone channels in China 2010-20223%3%3%2%2%2%2%1%1%1%1%1%1%0%0%0%0%0%0%0%4%10%13%16%15%15%9%7%5%4%3%4%3%3%3%3%2%2%1%27%33%41%28%21%17%18%12%10%6%4%5%4%27%29%25%24%29%35%36%39%35%35%34%34%33%23%17%15%30%24%18%18%15%12%11%8%8%8%10%11%11%12%20%25%24%26%29%30%35%36%38%2010201120122013201420152016201720182019202020212022线POnline通讯连Telecom Organized shop通讯独立Telecom Independent Shop营商Operator shop家电连General Electro Shops品专营店Brand exclusive其它Others GfK9线P中PO相比整体市降幅略小，高端市继续提升Compared with the overall market,the online middle and low prices declined slightly,and the high-end market continues to increase中国手机线N宲场分价格段销量占比变化趋势 Change trend of sales proportion of mobile phone online market in China by price segment 2020Q1-2022Q49%20%24%25%24%20%20%19%22%18%19%19%18%17%14%16%19%19%16%14%16%16%16%13%16%17%16%12%16%12%10%9%12%14%11%11%12%12%14%11%14%9%22%15%12%14%15%12%12%17%18%15%15%18%17%14%13%7%8%10%9%8%10%8%6%5%6%6%7%5%15%18%20%19%19%18%17%18%13%20%18%20%14%21%11%12%6%5%4%14%14%11%12%16%13%9%14%23%2022202220Q120Q220Q320Q421Q121Q221Q321Q422Q122Q222Q322Q4 60004000-60003000-40002000-30001500-20001000-15000-1000整体线P线P市线P分格段量同比 20229%4%-20%-1%-3%-2%-11%-30%线P市整体市 GfK10线Q市量Q滑大，中端市仍为城之wSales in the offline market have declined significantly,and the mid-range market is still a place to protect the city中国手机线O宲场分价格段销量占比变化趋势 The trend of the proportion of sales volume in Chinas offline mobile phone market by price segment 2020Q1-2022Q48%1%5%5%4%3%2%2%2%2%2%2%1%1%14%13%15%16%13%11%12%13%14%11%12%12%12%14%17%20%19%18%18%16%18%18%19%18%19%20%20%22%22%27%21%23%28%28%24%25%26%24%26%28%28%25%12%15%17%15%16%15%18%17%18%15%17%16%16%12%14%12%15%17%17%14%12%12%11%15%11%12%12%12%13%12%7%6%4%12%14%12%9%16%12%11%10%14%2022202220Q120Q220Q320Q421Q121Q221Q321Q422Q122Q222Q322Q4 60004000-60003000-40002000-30001500-20001000-15000-1000-25%-23%-28%-13%-12%-19%-46%-50%线Q市整体市整体线Q线Q市线Q分格段量同比 2022 GfK11手机已达展分岔口，o被代还o常在须看期其它品类展Mobile phones have reached a fork in development,whether they can be replaced or frequently depends on the recent development of other categories冰箱电脑等电子产品其O可替代性变成寀尒化波动状Electronic products such as refrigerators and computers have become normalized and fluctuating due to their irreplaceabilityBB机MP3等电子产品其被取代逐渐走向消亡Electronic products such as BB machines and MP3 players are gradually disappearing due to be replacedXR虽然依旧处于起步阶段，O未来潜力宫大Although XR is still in its early stages,its future potential is enormous创破坏InnovationdestroyThank you欢送邮至 marketing- 联系s们关注GfGfK K官微号获行业最洞察G Gf fK K市洞见=小程序指尖获科技全品类数据Q完整z群内每日免费分享5份+最新资料 群内每日免费分享5份+最新资料 300T网盘资源+4040万份行业报告为您的创业、职场、商业、投资、亲子、网赚、艺术、健身、心理、个人成长 全面赋能！添加微信，备注“入群”立刻免费领取 立刻免费领取 200套知识地图+最新研报收钱文案、增长黑客、产品运营、品牌企划、营销战略、办公软件、会计财务、广告设计、摄影修图、视频剪辑、直播带货、电商运营、投资理财、汽车房产、餐饮烹饪、职场经验、演讲口才、风水命理、心理思维、恋爱情趣、美妆护肤、健身瘦身、格斗搏击、漫画手绘、声乐训练、自媒体打造、效率软件工具、游戏影音扫码先加好友，以备不时之需扫码先加好友，以备不时之需行业报告/思维导图/电子书/资讯情报行业报告/思维导图/电子书/资讯情报致终身学习者社群致终身学习者社群关注公众号获取更多资料关注公众号获取更多资料