OTT
用户
研究
报告
588?2Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?:?/?I588?Q?588?-?.?V?3Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.3?4Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.4?588?588?588?588?588?588?5Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.5?V?CC588?I?588?6Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.6?588?7Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.7?CC588?Ia?n?O?-66?8Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.8?CC588?I?6/?3B=?9Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.9?CC588?I588?N?N?10Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.10?CC588?I?b?588?11Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.11?CC588?I588?VT?o?e?12Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.12?CC588?I?588?b?588?b?13Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.13?l?b?CC?588?I14Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.14?l?b?CC?588N?X?I588?16Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.16?588?5?5?5?17Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?17?b?%?b?5?5?18Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.18?lU?-66T?5?19Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.19b?-66T?lU?5?20Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?44.6%42.1%38.5%29.8%31.7%23.5%20.5%22.4%19.4%15.5%18.1%14.5%14.2%3.3%0.4%20588?b?-66I?8:?8:?8:?”/2.4?-66b?-66?a?n?5?:?5?21Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.21?84%?56%?588?b?-66?5?5?:?5?22Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.22a?n?-66?588?a?n?O?-66?8:?8:?G?”/2.4?8:?8:?8:?a?n?8:&?8:?G&%?”/2.4?&?%?8:&?%?&?%?a?n?8:&?&?8:&?&?b?5?:?5?588?24Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%0?-2?2?-6?6?-7?7?-8?8?-9?9?-12?12?-13?13?-14?14?-17?17?-18?18?-19?19?-20?20?-22?22?-24?588?6/?3B=?&?&?%?&?%?&?&?%?58808:6/3B=?588?08:?6/?3B=?5?5?5?25Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?V?%?%?V?%?%?%?%?M?%?4?/?%?%?V?%?4?0?2?T?6?%?T?/?%?5?5?%?%?7?V?9?1.3?8?91/?588?X?5?26Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?b?P?%?%?D?%?%?%?C?%?%?%?5?27Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?b?%?%?%?5?p?28Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?b?P?%?%?%?%?%?%?%?%?%?5?29Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?b?b?V?%?%?%?%?%?%?5?30Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?b?%?%?%?C?C?%?AD?%?%?%?A?%?%?B?%?%?5?31Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?b?%?%?%?%?%?%?5?588?33Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.33588?I?588?I&?3?A?&?T?T?&?5?5?5?34Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.64.1%?588?588?V?e?588?V?40.7%30.2%22.3%15.5%?588?3?AI?64.1%?5?5?5?588?36Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?6/?3B=?8?0?64?1?9?2?8?8?5?7?3?0?64?30?64?2?0?64?0?64?0?64?.?0?64?30?64?5?:?a?a?37Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?8?0?64?1?9?2?8?8?5?7?3?0?64?30?64?2?0?64?0?64?0?64?.?0?64?30?64?5?:?38Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?8?0?64?1?9?2?8?8?5?7?3?0?64?30?64?2?0?64?0?64?0?64?.?0?64?30?64?5?:?39Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?8?0?64?1?9?2?8?8?5?7?3?0?64?30?64?2?0?64?0?64?0?64?.?0?64?30?64?5?:?40Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?8?0?64?1?9?2?8?8?5?7?3?0?64?30?64?2?0?64?0?64?0?64?.?0?64?30?64?5?:?41Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.N?M?D?D?D?D?b?08:58858808:6/?42Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?6/?b?43Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?28?588?588?5?a?:?588?45Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.45588?VT?&?%?&?%?3?AI?5?5?5?n?(?)T?5?5O?5.?.?5O?.?5.?.?5O?46Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.46588?&?T?G?I?47Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?0.0%0.3%0.6%0.7%0.7%1.1%2.7%3.0%4.5%6.6%14.0%32.8%33.1%?I?Q?Q?5?5?48Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?I?5?5?49Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.491,000_?1,000-1,999_2,000-2,999_3,000?3,999_4,000?4,999_5,000?5,999_6,000?6,999_7,000?7,999_8,000?8,999_9,0009,999_10,000?10,999_11,000?11,999_12,000?12,999_13,000?13,999_14,000?14,999_15,000?16,999_17,000?18,999_19,000?19,999_20,000_?:?I?0.4%0.1%1.0%3.3%7.9%9.4%11.3%10.2%8.7%9.7%8.0%8.2%3.5%3.4%2.0%3.2%2.8%1.1%1.6%3.6%0.6%0.9%0.2%0.5%0.2%1.1%0.5%0.6%0.5%2.8%3.2%4.1%4.9%7.0%11.0%14.2%17.1%16.3%11.0%3.9%3?A?%?%?3?A?%?5?5?50Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.50?I?67.4%72.1%73.9%83.3%88.1%93.8%?5?51Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?G?%hihi?%?G?&?%?hi?G?%?hi?Q?G?&?I?O?(?)52Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.52?I?5?53Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?I?5?54Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.13.3%49.1%29.5%7.4%0.6%?54?T?&?T?I?Mean:?36.5%?5?:?55Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?I?5?Q?56Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?I?5.1%17.9%19.3%19.8%27.9%29.1%38.5%43.9%46.4%47.8%48.2%49.5%?3.3%11.1%13.7%16.0%16.4%16.6%18.7%34.6%35.6%38.5%53.1%?5?5?p?57Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.6.1%25.8%28.5%31.2%31.9%33.2%33.7%33.9%34.2%45.1%?5.8%25.1%28.1%31.1%34.6%34.7%42.5%47.1%?I?V?5?5?58Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.9.8%11.4%14.5%15.8%18.8%20.4%20.5%21.5%24.2%25.2%26.6%31.4%33.8%35.5%?10.4%37.6%45.1%56.0%?I?T?T?5?5?59Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?588?588?b?b?5?588?61Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.61?588?I?U?U?5?_?5?_?a?62Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.62?588?588?Q?8:?8:?”?Q?588?N?X?I?N?N?N?5?Q?63Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?%?%?&?&?10.1%11.7%3.8%2.9%5.6%6.2%3.1%3.9%1.1%7.3%?%?&?588?588?&?%?588?Q?I?&?&?.?I?%?-?I?%?588?I?5?5?64Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.64?Q?V?588?b?N?U?M?588?Q?8:?8:?”?588?5?Q?65Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?91/?588?-?.?Q?%?%?%?%?%?%?%?%?%?%?4?%?%?/?%?M?%?%?4?0?M?T?2?M?V?V?6?%?/?%?%?%?5?5?%?%?7?%?9?1?1.3?8?5?66Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?588?-?.?Q?A?%?%?%?%?%?%?%?%?%?%?B?N?588?5?67Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?588?-?.?Q?%?%?%?%?%?%?%?N?588?5?p?68Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?588?-?.?Q?%?%?%?%?%?N?588?5?69Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?588?-?.?Q?%?%?%?%?%?%?N?588?5?70Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?588?-?.?Q?%?B?%?B?%?%?C?%?%?%?%?%?%?%?%?%?A?%?%?%?%?%?%?%?%?%?%?%?%?N?588?5?71Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.?588?-?.?Q?%?%?N?588?5?72Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.72?l?“?5?_?5?_?a?73Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.73?588?l?588?Q?8:?8:?”?Q?588?l?V?N?5?Q?74Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.74?588?588?Q?8:?8:?”?Q?588?N?N?588?5?Q?75Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.75?b?U?e?5?_?5?_?a?76Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.76?588?b?588?Q?8:?8:?”?588?b?N?I?N?e?77?5?Q?77Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.77?588?588?Q?8:?8:?”?Q?588?N?N?5?Q?78Copyright2013Nielsen-CCData MediaResearchCo.,Ltd.Confidential andproprietary.78?588?588?Q?8:?8:?”?Q?588?I?i?U?N?U?5?Q?