Statista+2023美容和化妆品的发展趋势：追踪各大洲的消费者偏好-英-23页-WN9.pdf

CONSUMER INSIGHTSTrends in Beauty&Cosmetics:Tracking consumer preferences across continents群内每日免费分享5份+最新资料 群内每日免费分享5份+最新资料 300T网盘资源+4040万份行业报告为您的创业、职场、商业、投资、亲子、网赚、艺术、健身、心理、个人成长 全面赋能！添加微信，备注“入群”立刻免费领取 立刻免费领取 200套知识地图+最新研报收钱文案、增长黑客、产品运营、品牌企划、营销战略、办公软件、会计财务、广告设计、摄影修图、视频剪辑、直播带货、电商运营、投资理财、汽车房产、餐饮烹饪、职场经验、演讲口才、风水命理、心理思维、恋爱情趣、美妆护肤、健身瘦身、格斗搏击、漫画手绘、声乐训练、自媒体打造、效率软件工具、游戏影音扫码先加好友，以备不时之需扫码先加好友，以备不时之需行业报告/思维导图/电子书/资讯情报行业报告/思维导图/电子书/资讯情报致终身学习者社群致终身学习者社群关注公众号获取更多资料关注公众号获取更多资料+Master consumers,brands and markets.With Statista Consumer Insights you get access to streamlined market research tools and all results of the exclusive Statista surveys.Leverage consumer insights to make data-driven decisions and unlock new growth opportunities.2Understand what drivesconsumers2,000,000+interviews3.5bn+consumersrepresented500+topics&industries15,000+international brands56countries&territoriesSTATISTA CONSUMER INSIGHTSFind out more on: to Consumer InsightsIdentify and understand your core audiencesTrack brand KPIsAnalyze competitive landscapesTrack consumer trends globally3How we empower you with consumer dataTrack consumer trends with confidenceFocus on the most promising opportunitiesEvaluate the potential impact of key consumer trends within your audience to ensure that your efforts are focused in the right direction.Observe changes in consumer attitudesStay informed about shifting consumer attitudes and behavior and adjust your strategies accordingly to remain relevant and competitive.Identify audiences driving a trendUnderstand diverse audiences driving,adopting,or lagging behind trends to customize marketing,branding,and product strategies.Content of this whitepaper41.Beauty&cosmetics overviewFace make-up,nail products,face care2.Natural cosmeticsGrowth,purchase drivers,reactance3.Self-careChanging preferences,skin cycling4.Social mediaInfluencer marketing,popular content5.LGBTQ+and beautyRepresentation,unisex products,brandsIntroductionIn recent years,there has been a transformation in consumer preferences within the realm of beauty and cosmetics.A notable shift is observed,moving away from a heavy reliance on face make-up toward a more holistic approach centered around self-care.The pandemic,of course,catalyzed these changes,as lockdowns reduced the need for makeup usage and fostered a focus on skin care.This age of self-care is heralded by young consumers and Gen Z.The younger generations view themselves as beautiful without make-up and see beauty and care routines as an escape from the stresses of everyday life.Moreover,they demonstrate a heightened awareness of both physical and mental health on a broader scale.Statista conducted comprehensive research examining trends,consumer preferences,and behavioral patterns within the beauty and cosmetics market.The consumer survey encompassed female respondents between the ages of 16 and 80 from multiple countries.In addition to the shift towards self-care,the survey highlights the rise of natural cosmetics,the significant impact of social media and beauty influencers,and the representation of the LGBTQ+community.This whitepaper provides an overview of key insights from the survey regarding the mentioned trends,with a focus on China,Germany,and the United States.An overview of beauty and cosmeticsCHAPTER 01Face make-upFace care productsNail productsPriceColor rangeBrandVisuallyappealingdesignIngredientsSustainability/eco-friendlinessCruelty-free/noanimal testingCompatibilityCHNUSADEUA large majority of the female respondents surveyed in Mainland China,the United States,and Germany use face make-up at least occasionally.Especially the widespread use among Chinese consumers stands out.China has a long and rich cultural tradition of aesthetics and make-up.Its growing middle class,with increasing disposable income to spend on luxury items,is less price sensitive than consumers in the United States and Germany.Instead,ingredients,visually appealing package design,and the brand are very important purchase criteria for face make-up in China.Consumers in Germany pay very close attention to the compatibility of the face make-up product with their skin type.There seems to be a desire among German consumers to use products that are non-irritating to the skin and that blend seamlessly with their skin type to avoid an artificial appearance.6An overview of beauty and cosmetics:face make-upAs opposed to Chinese consumers who value brands,U.S.-American and German consumers are more price sensitive regarding face make-upNotes:How often do you use the following face make-up products?”;Single Pick;Base:n=1.011(China),n=1,092(United States),n=1.051(Germany),all respondents;“What criteria are important to you when buying face make-up?”;Multi Pick;Base:n=988(China),n=867(United States),n=857(Germany)respondents who use face make-upSources:Statista Consumer Insightsas of August 2023Users of face make-upImportant criteria for face make-up70%98%79%82%21%18%CHNUSADEUPriceColor rangeBrandVisuallyappealingdesignIngredientsSustainability/eco-friendlinessCruelty-free/noanimal testingLong lastingCHNUSADEUThe trend of German and U.S.-American consumers being more price sensitive than Chinese consumers can be observed for nail products as well.This is underscored by how much they value long-lasting nail polish and can partially be explained by the current cost-of-living crisis.With increasing food and energy prices,consumers are spending less money on non-essential luxury items such as make-up and nail products.40%of German and 42%of U.S.-American consumers state that they have been trying to spend less money on beauty and cosmetics in the past 12 months,compared to only 24%of Chinese consumers.Just like for make-up products,color range stands out as an important purchase criterion for nail products,especially for U.S.-American consumers.This suggests a comparatively high eagerness for playfulness,self-expression,and the willingness to experiment with vibrant colors,different looks,and styles.7An overview of beauty and cosmetics:nail productsLong-lasting nail products with a wide range of colors are valued globallyNotes:How often do you use the following nail products?”;Single Pick;Base:n=1.011(China),n=1,092(United States),n=1.051(Germany),all respondents;“What criteria are important to you when buying nail products?”;Multi Pick;Base:n=838(China),n=732(United States),n=672(Germany)respondents who use nail productsSources:Statista Consumer Insightsas of August 2023Users of nail productsImportant criteria for nail products70%83%67%64%33%36%CHNUSADEUPriceFasteffectivnessBrandVisuallyappealingdesignIngredientsSustainability/eco-friendlinessCruelty-free/noanimal testingCompatibilityCHNUSADEUWhereas western consumers are less concerned about the ingredients of decorative cosmetics,they pay just as close attention as the Chinese consumers do,when it comes to face care products.Consumers want efficacy and face care products that deliver the promised benefit.In the eyes of the consumer,active ingredients that address specific needs play a crucial role in determining the effectiveness of a face care product.Just like for make-up and nail products,its important to German consumers specifically,that the face care products they buy are cruelty-free and that no animal testing has been done for the product.Germany has a long-standing tradition of advocating for animal rights and welfare.There is high awareness and media coverage about animal testing which has also let to some regulations with strong public support to minimize animal testing for cosmetics.8An overview of beauty and cosmetics:face care productsWhen it comes to face care products,consumers pay particularly close attention to ingredientsNotes:How often do you use the following face care products?”;Single Pick;Base:n=1.011(China),n=1,092(United States),n=1.051(Germany),all respondents;“What criteria are important to you face care products?”;Multi Pick;Base:n=1.000(China),n=1.068(United States),n=1.040(Germany)respondents who use face make-upSources:Statista Consumer Insightsas of August 2023Users of face care productsImportant criteria of face care products70%99%94%97%CHNDEUUSAThe rise of natural cosmeticsCHAPTER 02Growth since 2021Purchase driversDeclining resistanceConsumers that purchased natural cosmetics in the past 12 months10The rise of natural cosmetics:growth since 2021The rise of natural cosmetics is driven by young consumersNotes:Have you purchased natural cosmetics in the last 12 months?”;Single Pick;“How old are you?“;Single-Pick;Base:n=1.011(China),n=1,092(United States),n=1.051(Germany)all respondentsSources:Statista Consumer Insightsas of August 202339%52%70%34%34%45%20212023The substantial rise of natural cosmetics in recent years has continued in 2023.Beauty products that are formulated with ingredients sourced from the nature and produced using minimal processing are becoming more and more popular.Particularly in Mainland China and Germany,the demand for natural cosmetics is growing.It is particularly evident in China,where the share of consumers who purchased natural cosmetics grew from 52%in 2021 to 70%in 2023.Globally,this trend is most pronounced among consumers under the age of 40 and driven by their unique values,priorities,and attitudes toward beauty,cosmetics,and self-care.In the United States and Germany,Gen Z stands out as the driving force behind the rise of natural cosmetics.In 2023,43%of the U.S.-American and 54%of the German Gen Z consumers stated that they purchased natural cosmetics.In China,Millennials are the core target group for natural cosmetics.In 2023,78%of Chinese Millennials stated that they purchased natural cosmetics.Gen Z in 202343%Millennials in 2023Gen Z in 202378%54%Natural cosmetics have gained substantial momentum thanks to several interconnected factors.Among those,health and sustainability concerns stand out as the most significant purchase drivers for natural cosmetics globally.In Mainland China,the United States,and Germany,consumers buy natural cosmetics because they believe they are better for their health and the health of all their family members.Natural cosmetics are typically free of synthetic chemicals,parabens,sulfates,and artificial fragrances,which is in alignment with the increased desire for safe and gentle cosmetics containing fewer potential irritants.Natural cosmetics are also perceived as better for the nature and the environment than conventional cosmetics,which is the other main intercontinental purchase driver.Natural cosmetics typically have eco-friendly packaging and include responsibly-sourced plant-based ingredients,resonating with growing consumer concerns about the environmental impact.Better for my health/thehealth of my familyBetter quality thanconventional cosmeticsBetter for nature andthe environmentI want products withoutfrillsBetter for my ownconscienceI just like to try newthingsCHNUSADEU11The rise of natural cosmetics:purchase driversConsumers see natural cosmetics as the better choice for their health and the environment Statista Consumer Insightsas of August 2023Notes:Why do you buy natural cosmetics?”;Multi Pick;Base:n=703(China),n=374(United States),n=473(Germany)respondents who purchased natural cosmetics in the past 12 monthsSources:Reasons to purchase natural cosmetics60%Traditionally,there has been a certain level of skepticism and resistance toward natural cosmetics.The term natural is a non-regulated,often-used term in marketing.However,some consumers perceive it as an unsubstantiated claim about the environmental or ethical benefits of the product that companies use to increase the prices of their products.Some consumers also believe that natural cosmetics are less effective than their synthetic counterparts,thinking that natural ingredients are esoteric nonsense that do not offer the same immediate and visible results as chemicals.However,these concerns are declining globally.Broad positive media coverage,advocating by KOLs,and other forms of consumer education have helped to establish natural cosmetics in the mainstream.Transparency,clear communication,scientific testimonials,and certifications such as Organic or Cruelty-Free can provide additional credibility.12The rise of natural cosmetics:declining resistanceNatural cosmetics face less resistance today than they did in the pastWhich of these statements about natural cosmetics do you agree with?”;Multi Pick;Base:n=1.011(China),n=1,092(United States),n=1.051(Germany)all respondentsStatista Consumer Insightsas of August 2023Food&DrinksBeauty&Personal CareApparel&FootwearNotes:Sources:“Natural cosmetics is a label that companies use to sell their products for a higher price”“Natural cosmetics are esoteric nonsense”20%26%26%25%18%21%2021202311%17%6%12%9%6%20212023The age of self-careCHAPTER 03The shift away from decorative cosmetics and toward self-care Self-care and young consumersSkin cyclingHow has your frequency of use changed recently?”;Single Pick;Base:n=803(FRA),n=867(USA),n=857(GER),n=987(MEX),n=988(CHN)face make-up users;n=832(FRA),n=895(USA),n=875(GER),n=989(MEX),n=963(CHN)eye make-up users;n=992(FRA),n=1,024(USA),n=1,022(GER),n=1,021(MEX),n=998(CHN)face care users;n=987(FRA),n=1,001(USA),n=961(GER),n=1,021(MEX),n=994(CHN)facial cleanser users1)Net score determined by subtracting the percentage of respondents who used the products from the category less often from the percentage who used them more oftenWhile the global usage rates of decorative cosmetics(e.g.,face and eye make-up)are declining,the usage frequency of self-care products(e.g.,face care or facial cleansers)is increasing.The only exception to this rule is China,but even here,the usage frequency of self-care products is growing at a higher rate than the usage of decorative cosmetics.There is a global shift away from decorative cosmetics and toward self-care,with a growing emphasis on self-care and holistic well-being that goes beyond just external appearance.Self-care products often cater to physical,mental,and emotional health,aligning more closely with the broader concept of well-being.The age of self-care:the shift away from decorative cosmetics and toward self-careWhile the usage rates of make-up are generally declining,the usage frequency of self-care products is growing1310-3-1-23-2273-13-81510-25-172922Facial cleanserEye make-upFace make-upFace care26204843Net changes in usage frequency by product category1Statista Consumer Insightsas of August 202314Notes:Sources:“I find myself beautiful without make-up”“Beauty routines are a time-out for me from stressful everyday life”Visitors of wellness and spa facilities Young consumers under 40 are the driving force behind the growing importance of self-care.They are over-represented among consumers who find themselves beautiful without make-up,celebrating natural beauty.Many young consumers are opting for minimal make-up or even going make-up-free to accentuate their natural features.Consumers under 40 are a