2019年专插本-商务英语《商务英语阅读与写作》考试大纲.pdf

-1-广东培正学院 2019 年本科插班生专业课考试大纲 商务英语阅读与写作考试大纲商务英语阅读与写作考试大纲 .考试性质考试性质 普通高等学校本科插班生招生考试是由专科毕业生参加的选拔性考试。高等学校根据考生的成绩，按已确定的招生计划，德、智、体全面衡量，择优录取。该考试所包含的内容将大致稳定，试题形式多种，具有对学生把握本课程程度的较强识别、区分能力。.考试内容及要求考试内容及要求 一、考试基本要求 1.阅读部分：主要考核学生通过阅读获取和捕捉有关信息的能力，以及测试学生的商务基础知识、细致观察语言的能力和假设判断、分析归纳、推理检验等逻辑思维能力，考核学生运用相关阅读策略和技巧的熟悉程度。既要求准确性，也要求一定的速度。2.写作部分：重点考核学生初步的商务英语写作能力，主要包括涉外商务信函写作、办公应用文写作等，要求格式规范，结构完整，语言表达符合 7C 原则。二、考核知识点及考核要求 本大纲的考核要求分为“识记”、“领会”、“应用”三个层次，具体含义是：识记：能解释有关的概念、知识的含义，并能正确认识和表达。领会：在识记的基础上，能全面把握基本概念、基本原理、基本方法，能掌握有关概念、原理、方法的区别与联系。应用：在理解的基础上，能运用基本概念、基本理论、基本方法分析和解决有关的理论问题和实际问题。第一部分 阅读理解 一、考核知识点 1.理解主旨要义；2.捕捉文中的具体细节信息；-2-3.理解文中的概念性含义；4.进行有关的判断、推理和引申；5.根据上下文语境推测生词的词义；6.理解文章的总体结构以及上下文之间的关系；7.理解作者的意图、观点或态度；8.区分论点和论据；9.理解基础的商务知识。二、考核要求 要求学生具有一定的语言综合能力，掌握一定的阅读技巧，具备在限定的时间内快速阅读、获取书面信息；能读懂中等难度的商务英语文章和材料；能掌握所读材料的主旨大意，了解说明主旨大意的事实和细节，能根据材料进行判断和推理，理解上下文的逻辑关系；能掌握基本的快速阅读和仔细阅读理解技能，并能在阅读中根据需要自觉调整阅读速度和阅读技巧。第二部分 写作 一、考核知识点 1.对商务写作 7C 原则的运用能力；2.商务写作的格式以及篇章结构；3.不同商务主题的术语及表达方法；4.对主题句特征的掌握以及识别主题句的能力；5.考查根据段落中的支持句来推断主题句的能力；6.段落的连贯性的基本概念、段落连贯的主要手段；7.标点符号的种类、几种主要标点符号的作用，能正确运用英语标点符号。二、考核要求 掌握教材所规定的全部写作基本概念、基本理论和基本用法。能合理组织段落，写一般的外贸信函、通知便条、会议记录、公司简介、简历、求职信等。格式正确，结构合理，语言得体，内容完整，条理清楚，语法正确。.考试形式及试卷结构考试形式及试卷结构 1.考试形式为闭卷，笔试,考试时间为 120 分钟，试卷满分为 100 分。2.试卷内容比例：阅读占 40%，写作占 60%。-3-3.试卷题型比例：阅读多项选择题占 20%、阅读搭配题占 20%，句子翻译占 20%，排序题占 10%，写作题占 30%。4.试卷难易比例：易、中、难分别为 30%，50%，20%。.参考书目参考书目 1大学核心商务英语读写教程 1（第 1 版），（学生用书第 1 册），李世琴、左静霞主编，对外经济贸易大学出版社，2010 年 10 月出版 2大学核心商务英语读写教程 1（第 1 版），（学生用书第 2 册），颜晓川、马瑞香主编，对外经济贸易大学出版社，2010 年 10 月出版 .题型示例题型示例 Part I Read the following passage and choose the best answer.(10 2,20%)Passage 1 The Carlovers brand was introduced into the Australian market in March 1989 by three Australian and two American businessmen,and was incorporated and fully Australianized in December 1990.The concept was to revolutionize the car-washing industry,which is dominated in most countries by the major petrol companies.The brand is strong on environmental considerations,with less polluting grease and chemicals being released into public drains,and 80 percent reclaiming and recycling of all water used in the car-washing process.These public benefits are supplemented by private benefits to consumers,since the laser technology also results in less damage to cars when they are washed,additionally the facility is easy to use in a bright,clean retailing atmosphere,as opposed to the often greasy facilities an low service priority offered at petrol stations.Business activities initially gave emphasis to the Australian operations,resulting in 48 car washes by 1995,14 of them company owned and 34 of them franchised.Franchising was seen as an important way to grow the business in the first five years.Since 1995,the number of car washes has increased to about 80,with all additions being company owned.The original strategy was to develop the concept,prove that it could be multiplied in the mode of McDonalds,and then take it to other countries.The decision to internationalize was therefore present at the beginning of the companys life.However,it was more of a dream,rather than a grand plan,according -4-to Mr.Steve Spencer,managing director of Carlovers International,in an interview for this case study.The McDonalds experience was always an inspirational factor,providing a lesson in developing a good concept,proving it domestically and then going international.1.What are the Carlovers advantages over the traditional car-washing service?A.It releases less polluting grease and chemicals into public drains.B.It can reclaim and recycle 80 percent of all water used in the car-washing process.C.Its laser technology results in less damage to cars when they are washed.D.All the above.2.What is the purpose of this article?A.To tell the readers the success story of the Carlovers.B.To give a good example of the need to be flexible in terms of both entry modes and international marketing programs.C.To give the readers the information on newest development in the car-washing business.D.To give some advice to small and medium-sized companies as to how to enter the international market.3.The standard textbook model of market selection is suitable for _ A.large-sized companies B.multi-national corporations C.small and medium-sized companies D.companies in car wash industry.4.What could we infer from this passage?A.In foreign market selection,we must base our decisions on the reality that we face.B.In foreign market selection,we can follow textbook models.C.In foreign market selection serendipity is an essential factor.D.Running a big business,we must be receptive to new ideas.5.Which of the following is NOT true?A.Steve Spencer gives emphasis to opportunities.B.Steve Spencer emphasizes chance meeting.C.Steve Spencer is glad to accept the less viable options.D.Steve Spencer is in favor of seizing the best opportunities as they present themselves.Part II Read the article and choose the best sentence to fill each of the gaps.Mark one letter(A-G)on your answer sheet.There is an example at the beginning.(0)(10 2，-5-20%)Passage 1 Last year over 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30.Advertising is big business and often acts as the interface between commerce and culture.While there are many adverts that just irritate,there are some that are miniature works of art.(0).G.The advertisers themselves believe they are delivering an important message because they are protecting and promoting a clients brand and extending greater choice to the consumer.(8).Instead of being free,many TV channels would only be available on subscription packages of about 500 per month and newspapers might cost six times more than their present cover price.There are many different models of advertising practice,but no one is precisely sure what makes a good advert.(9).While some try to get you to buy a product,others,such as anti-smoking campaigns,aim to get you not to do something.Some adverts are not aimed at consumers at all,but at retailers,shareholders or employees.For example,manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted.Petrol companies often choose to emphasise how environmentally friendly they are;this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol.(10).This is because petrol is regarded,in advertising terms,as a distress purchase.We get it because we cant do without it,not because we really want it.In general,however,the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.Working out whether an advert has been successful is extremely difficult.(11).For example,what persuaded them to buy a car?You cannot be sure whether it was the advertising,the price,the oppositions distribution,changes in the law or changes in consumer attitudes that was the determining factor.What advertising cant do is make consumers buy something they dont want.It can perhaps persuade you to try something once,but if you dont like what you get,you wont try it again.(12).In other words,where there is no emotional engagement,such as a consumers feelings about a bag of peas,beliefs are much harder to shift.A Moreover,it is almost impossible to get people to change the way they view things they are indifferent to.B Over the last ten years,other forms of advertising,such as direct marketing,have become increasingly popular as well as scientific.C They dont,as the industry well knows,care enough to be brand loyal to such a product.D Whether you accept this argument or not,you have to recognize that without advertising our world would be very different.E The problem lies in isolating precisely what motivates people to behave in a particular way.F This is partly because not all advertisements are designed to do the same thing.G The production costs involved in these can reach higher figures than those for the average movie.-6-Part III Put the following sentences into the right order and make it a complete letter(5 2 10%)a.Now we are in the process of making new catalog and price list to portrait all these changes.b.We appreciate your interest in our products,but the present catalog does not include some new items we have recently developed.c.Besides,the increasingly rising cost in labor has pushed the cost of our products higher;therefore,our prices will have to be adjusted accordingly.d.We will send them to you after they are ready in 10 days.e.I am sorry for not being able to send you immediately our catalog and price list you asked for in your letter dated May 5.Part IV Translate the following sentences.(20%)1.随函附寄最新的价目单与商品目录，其中第 9 页详细介绍了我方产品特色。Part V Writing(30%)Directions:For this part,you are required to write a letter based on the following background information.大润发(RT-MART)位于花都区新华镇龙珠路 36 号，是一家大型连锁超市，以其四个坚持“品质,价格,服务,效率”获得消费者的一致好评。你是广东培正学院商务英语专业的大四学生李明，上周在大润发买了一台洗衣机但无故损坏不能使用。请用英文写一封投诉信要求其对该产品进行退换货维修。