WebsiteRedesignTips&TricksMikeVolpeVPMarketing@HubSpotTwitter:@mvolpeMarketingisChanging1950-20002000-2050OutboundMarketingisHarder800-555-1234AnnoyingSalespersonTheGoodNews…InboundMarketing:GetFoundusingGoogle,SocialMediaandBlogsTop5WebMarketingBookonAmazonInboundBook.comTheGreatNews…www.HubSpot.com/ROIInboundGivesLeverageBudgetvs.BrainsFlickr:RefractedMomentsFlickr:GaetoanLeewww.HubSpot.com/ROIWhydoyouhaveabusinesswebsite?TheWrongReasonsforaRedesign•“Wehaveanewcorporatelookandfeel.”•“I’mtiredoftheoldwebsite.”•“It’sbeen12monthssincethelastredesign.”•“Thedesigndepartmentwantsto.”•“TheCEOwantstodoit.”WebsiteRedesignHalf-LifeYourCompanyYourProspectsLaunch6Months12MonthsTimeHappinessBUYNOWFlickr:thegolzerBillboardintheDesert?TheRightReasonsforaRedesign•“Getfoundbymoreprospects.”•“Convertmoreprospectsintoleadsandcustomers.”•“Branding”mightbeagoodreason…ifitwilldrivethegoalsabove.Businesswebsitesareforleadgeneration.--@mvolpefrom@HubSpotWhichisbetter?Whichisbetter?Whichisbetter?•Websitetraffichasdoubled•Leadflowhasdoubled--NoelHuelsenbeck,CEO,VocioWhichisbetter?•Websitetraffichasdoubled•Leadflowhasdoubled--NoelHuelsenbeck,CEO,VocioWhatdoyouwant?Beautiful&EmptyUgly&CrowdedThe3KeystoaSuccessfulWebsiteWebsitesshouldattractprospects.--@mvolpefrom@HubSpotHowdoyouattractprospects?UseInboundMarketingtoGetFound:•Creategreatcontent•Optimizethatcontentforsearch(SEO)•PromotethatcontentusingsocialmediaContentDrivesVisitors•Searchengineslikefreshcontent(SEO)•Peoplelikefreshcontent(socialmedia)•MorecontentmeansmoreticketsinlotteryWhattoPublish?•Blog•Podcast•Videos•Photos•Presentations•eBooks•NewsReleasesWebsitesshouldconvertvisitorstoleads.--@mvolpefrom@HubSpotAllWebsitesNeedLandingPagesTargetMarketWebsiteVisitorsLeadsOpportunitiesCustomersConversioniswherewetakewhatwehavespenttimeandmoneytoget(visitors)andchangeitintosomethingvaluabletomarketing(leads).Acostbecomesabenefit.CallstoActionLandingPagesLandingPageUses•Calltoactiononwebsite...