大家学习网北大曹其军老师英语阅读理解20篇阅读理解单项练习Passage1In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue（烤肉）restaurant.,thenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers’fast-foodrestaurantsandboughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatebbs.TopSage.com大家学习网themenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches（拱门）.TodayMcDonald’sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald’shadover$1billionintotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabort.A)thedevelopmentoffastfoodservicesB)howMcDonald’sbecameabillion-dollarbusinessC)thebusinesscareersofMacandDickMcDonaldD)RayKroc’sbusinesstalent2.MacandDickmanagedallofthefollowingbusinessesexcept.A)adrive-inC)atheaterB)acinemaD)abarbecuerestaurant3.Wemayinferfromthispassagethat.A)MacandDickMcDonaldneverbecamewealt...
