同仁堂健康母品牌项目设计提案.pptx

同仁堂健康品牌项目设计提案TRT Health Design Presentation,2015年7月24日,同仁堂健康 TRT Health,生命的灵感Inspiration of lifeTRT Health,今日议程 Agenda,同仁堂健康母品牌 TRT Health（1）基本元素 Basic elements（2）VI系统方案 System options:方案一 Option shape方案二 Option texture子品牌标识设计探索,上一轮提案反馈 Feedback summary,我们认可以红色为主色调，金色作为点缀的色彩系统，咖色在实际应用中仍然存在问题；类似“二分法”的整体VI 规划系统不认可，整体设计过于简单，在后期的执行中需要质量非常高的图片来展现，且最终效果也未能达到预期；建议VI 视觉规划系统进行再创意，要求体现同仁堂健康历史传承与时代创新的两个部分，本次VI 系统中的关于传统文件传承的部分几乎没有，时代创新部分的力度又显得比较弱；,01基本元素 Basic Elements,Inspiration of lifeTRT Health,01.1品牌标识 Logo,Inspiration of lifeTRT Health,TRT Health-Inspiration of life 7,品牌标识 Logo,TRT Health-Inspiration of life 8,同仁堂印章 The seal of heritage 标识象征着同仁堂百年来的传统和地位，代表了历史感与现代感之间的完美平衡The symbol represents TRTs authority and highlights its heritage.The logotype strikes a balancebetween TRTs long lived history and its modernity.,01.2色彩体系 Color,Inspiration of lifeTRT Health,基础颜色 Base colors:TRTs offer,TRT Health-Inspiration of life 10,原始材料：代表自然的米色Raw ingredients:Natural beige同仁堂拥有百年来积累的中医药经验，代表着最天然的原材料,改善配方：代表科技的薄荷绿Refined chemistry:Scientific mint薄荷绿代表着同仁堂健康在产品和工艺上的创新,最高品质：代表纯净的白色High quality:Pure white白色代表着纯净和同仁堂健康产品的最高品质,提亮颜色 Highlight colors:TRT past,present&future,TRT Health-Inspiration of life 11,过去：代表传统的紫檀色Past:Heritage Zitan长久以来，紫檀一直象征着高贵的身份和尊贵的低位，尤其是在同仁堂创立的清代；紫檀色代表着同仁堂的悠久历史。,当下：代表现代的皇家红Present:Modernized royal red红色代表着喜悦、幸运、以及更加现代和强大的同仁堂健康。,未来：代表科技的铜金色Future:Technology driven copper由于铜拥有独特的化学性质和优越的导电性，一直是工业上非常重要的材料之一；铜金色代表着同仁堂健康在科技上的不断创新。,色彩体系 Color palette,TRT Health-Inspiration of life 12,01.3图片风格 Imagery,Inspiration of lifeTRT Health,细节处体现灵感 Details that inspire TRT,TRT Health-Inspiration of life 14,大场景中的灵感 The bigger picture of inspiration,TRT Health-Inspiration of life 15,02.1VI系统方案一 System option 1Shape,Inspiration of lifeTRT Health,视觉系统概念：灵感之印 Visual system:Revealing the ensealed inspiration,TRT Health-Inspiration of life 17,视觉系统概念：灵感之印 Visual system:Revealing the ensealed inspiration,TRT Health-Inspiration of life 18,发现灵感 Revealing inspiration同仁堂印章代表着传统和品质，它将我们灵感的来源百年来的知识和经验封存在信封中。The logo acts as an authenticationof TRTs heritage and quality.It enseals centuries of knowledge and mystery.The envelope keeps this knowledge safeguarded but reveals TRTs sources of inspiration.,应用项目 Application range,TRT Health-Inspiration of life 19,特殊应用Impact&specific,普通应用Daily use&generic,1D,2D,3D,1D应用项目 1D Applications,TRT Health-Inspiration of life 20,特殊应用Impact&specific,普通应用Daily use&generic,1D,2D,3D,AdsDigital,Ads,广告 Print Ad,TRT Health-Inspiration of life 21,宣传海报 Poster,TRT Health-Inspiration of life 22,户外广告 Billboard,TRT Health-Inspiration of life 23,数字会员卡 Digital membership,TRT Health-Inspiration of life 24,2D应用项目 2D Applications,TRT Health-Inspiration of life 25,特殊应用Impact&specific,普通应用Daily use&generic,1D,2D,3D,Business cardReg.letterhead,Prem.letterheadMembership cardEmployee card,普通信纸 Regular letterhead,TRT Health-Inspiration of life 26,名片 Business card,TRT Health-Inspiration of life 27,名片纸张和工艺 Business card paper&finishings,TRT Health-Inspiration of life 28,员工卡 Employee card,TRT Health-Inspiration of life 29,会员卡 Membership card,TRT Health-Inspiration of life 30,3D应用项目 3D Applications,TRT Health-Inspiration of life 31,特殊应用Impact&specific,普通应用Daily use&generic,1D,2D,3D,Reg.envelope,Prem.envelopeBrochurePaper bag,普通信封 Regular envelope,TRT Health-Inspiration of life 32,普通文具材质和工艺 Regular stationery finishings,TRT Health-Inspiration of life 33,员工手册 Handbook,TRT Health-Inspiration of life 34,高级文具 Premium stationery,TRT Health-Inspiration of life 35,高级文具材质和工艺 Premium stationery finishings,TRT Health-Inspiration of life 36,品牌手册封面 Brochure cover,TRT Health-Inspiration of life 37,品牌手册封面材质和工艺 Brochure cover finishings,TRT Health-Inspiration of life 38,品牌手册内页 Brochure spread,TRT Health-Inspiration of life 39,礼品袋 Paper bag,TRT Health-Inspiration of life 40,礼品袋材质和工艺 Paper bag finishings,TRT Health-Inspiration of life 41,VI系统方案一 总览 System shape range overview,TRT Health-Inspiration of life 42,Impact&specific,Daily use&generic,1D,2D,3D,AdsDigital,Business cardReg.letterhead,Reg.envelope,Ads,Prem.letterheadMembership cardEmployee card,Prem.envelopeBrochurePaper bag,02.2VI系统方案二 System option 2Texture,Inspiration of lifeTRT Health,灵感之光 The light of inspiration Centuries of knowledge inspiring the future,TRT Health-Inspiration of life 44,TRT Health-Inspiration of life 45,纹理效果 Texture:The light of inspiration,TRT Health-Inspiration of life 46,在“灵感之印”系统中的应用 Visual system:Revealing the ensealed inspiration,TRT Health-Inspiration of life 47,在“灵感之印”系统中的应用Visual system:Revealing the ensealed inspiration,灵感之光 The light of inspiration光线从画面下方照进来，象征着同仁堂百年来积淀的知识带来的灵感的光芒The light appears from underneaththe ensealed envelope and symbolizes centuries of knowledge shining upon TRTs sources of inspiration.,应用项目 Application range,TRT Health-Inspiration of life 48,DAILY USE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,1D应用项目 1D Applications,TRT Health-Inspiration of life 49,DAILY USE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,Digital,Ads,Digital,Ads,TRT Health-Inspiration of life 50,广告 Print ad,TRT Health-Inspiration of life 51,纹理效果与颜色组合 Texture&color variants,TRT Health-Inspiration of life 52,宣传海报 Poster,TRT Health-Inspiration of life 53,纹理效果与图片组合 Texture&image variants,TRT Health-Inspiration of life 54,户外广告 Billboard,TRT Health-Inspiration of life 55,户外广告 Billboard alternatives examples,TRT Health-Inspiration of life 56,户外广告 Billboard alternatives examples,TRT Health-Inspiration of life 57,数字会员卡 Digital membership,数字会员卡代码 Digital membership,generated codes,TRT Health-Inspiration of life 58,2D应用项目 2D Applications,TRT Health-Inspiration of life 59,DAILY USE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,Business cardReg.letterhead,Prem.letterhead,Prem.letterheadMembership cardEmployee card,SpecialInvitation,TRT Health-Inspiration of life 60,普通信纸 Regular letterhead,TRT Health-Inspiration of life 61,会员卡 Membership card,