05.2019华润置地城市战略发布会活动策划方案.pptx

,市,城,城市战略发布会策划案,Operator implementation plan of city,PLANING BY ETPR,时间：2019.2.28-3.6 主会场：xxx;分会场：XXX,CITY PLAN,品 质 给 城 市 更 多 改 变,Quality Changes MoreTo The City,改变城市，改变生活，我们将始终全力以赴，以卓越的品质描摹更加美好的未来,Change the city and change our lives,we will always go all out to describe a better future with excellent quality.,站 在 城 市 的 高 度,The creation of a new life-moving lines,创 造 生 活 新 动 线,The creation of a new life-moving lines,生活新动线NEW LIFE-MOVING LINES一座城市的生活动线既然已经被定义秉承改变城市、改变生活的理念创造属于生活的新动线The live activity line of a city has been definedAdhering to the concept of changing the city and changing livesCreate new lines of life,2018,2019,饮食动线FOOD LINE,运动动线SPORT LINE,休息动线BREAK LINE,过往PASS TIME,艺术动线ART LINE/2.28,空间动线SPACE LINE/3.1,趣味动线PLAY LINE/3.2,未来FOR FTURE,战略发布STRATEGICRELEASER,展厅开放EXHIBITION HALL OPEN,外展出街OUTREACH ACTIVITY,CONTENTS,目 录,战略发布STRATEGICRELEASER,01,展厅开放EXHIBITION HALL OPEN,02,外展出街OUTREACH ACTIVITY,03,细则推荐RECOMMENDATION,04,STRATEGIC RELEASER,艺术动线战略发布/2019-2.28一场属于厦门的艺术型发布会,ART LINE,STRATEGIC RELEASER,STRATEGIC RELEASER,活动规划,RUNDOWN,RUNDOWN,活动视觉-邀请函ACTIVE&VISION,活动视觉ACTIVE&VISION,停车场导视牌 Parking lot guide,发布会现场礼仪：4名城市展厅礼仪：2名,上 篇LIFE气 息,我们慕名而来，站在城市的高度，感受艺术发布We come here,stand at the height of the city,feel the art release,STRATEGIC RELEASER,全 场 暗灯,Turn off the light,STRATEGIC RELEASER,STRATEGIC RELEASER,STRATEGIC RELEASER,STRATEGIC RELEASER,STRATEGIC RELEASER,中 篇LIFE现场,站在行业发展最前沿，赋予城市新价值Standing at the forefront of industry development,giving new value to the city,STRATEGIC RELEASER,STRATEGIC RELEASER,STRATEGIC RELEASER,STRATEGIC RELEASER,STRATEGIC RELEASER,3D 跨 屏 启 动 仪 式,STRATEGIC RELEASER,STRATEGIC RELEASER,下 篇LIFE未来,以卓越的品质描摹更加美好的未来 Depicting a better future with superior quality,STRATEGIC RELEASER,