BuildSnickersasNo.1snackchoiceintheoccasionofpreparingexaminChinaExamMiddleschoolstudentsCampusstudentsParentsTalk-abilitySalesYouarenotyouwhenyou’rehungry从品质生活到创造生活从兴趣追逐到原创表达从善良微光到大度表态从独而不孤到跨界盘活DataResource：TencentYouthVolunteersFromrefined-lifetocreate-lifeFromchasingintereststogeneratingcontentFrombarelyloglinestolivelycrossboundaryFromkindlysilencetogenerouslyspeakout212Questionnaire84Middleschoolstudents128Campusstudents21focusgroupStudySleepDreamStudy16hSleep8hRealitySleepstudyeathavefun!@#$%%$?...Study8hEatSleepHavefun#@%?...越到大考心越浪WannaescapewhentheexamapproachingStrategy骂街、唱歌、幽默、祈祷RollomaySqualling,Singing,Teasing,PrayingShortescapeissurelydelightful,buttoomuchhurtsGPAYou‘renotyouwhenyouarehungrySweepHungerFullEnergyBacktoyourselfcommunicatinginafunandhumorouswaypassingfortuneinhumorouswayCelebritiesdrivesales0246810InfluenceFansnumberFansdemographhandsomeBrandrelevancy<1920-2930-3940-4940-4950%25%＋0246810InfluenceFansnumberFansdemographhandsomeBrandrelevancyYou‘renotyouwhenyouarehungrySaltedFishMermaidFullEnergyBacktoyourselfcommunicatinginafunandhumorouswaypassingfortuneinhumorousway1、中景，学生复习备考正在紧张进行。Mediumshort:studentsarerevisingintensely.2、特写一个淌汗的咸鱼头人身的学生瘫在书桌上。Closeshort:asalted-fishheadmanislyingonthedeskdesperately.3、任由各种习题打击，各种无力的状态。Hefeelscompletelyoutofstrengthandallkindsofexercisesbooksarehittinghim.4、突然有一只手拿着士力架出现在镜头前Suddenly,onehandholdingaSNKappearsinfrontofthescreen.5、镜头拉远，张一山微笑着对吴磊说：“饿货，来条士力架！”Zoomingout:ZhangYishanwithsmilesaidtoWuLei“Hungry,haveaSNK!”6、咸鱼吃了一口，变成吴磊身的人鱼Thesalted-fishheadguyhasabite,andtransformingtoWulei.TVCStoryboard7、书桌上的课本里跃出几只锦鲤，外绕在吴磊身边，（预示考得好成绩）Manymermaidsjumpingoutofthebook,flyaroundWuLei(toshowthegoodluck/score)8、吴磊甜甜一笑，奋笔疾书Wuleismilessweetly,andwriteswiftly.9、“饿货，来条士力架，横扫饥饿...
