56.万国置地品牌TVC传播方案.pdf

万国置地品牌TVC传播方案ABOUT TVC?KPI?ABOUT TVC?KPI?ABOUT TVC?KPI?ABOUT TVC?KPI?ABOUT TVC?KPI?ABOUT TVC?KPI?ABOUT TVCABOUT TVC1/WHAT WE DO2/WHO WE ARE3/WHERE WE WORK传播目的 通过品牌宣传片向受众展现万国置地的品牌实力以及投资眼光。预期效果 官方微博粉丝增加30万，个人微博粉丝增加5万。传播周期 3月14 3月25日（周六日不投放）传播形式【内容传播】【硬广投放】?KPI?1/WHAT WE DO2/Content3/Delivery?/Content Strategy?ABOUT TVC?KPI?01/?02/20?KOL?03/35?01/?2016?2016?ABOUT TVC?KPI?01/?02/20?KOL?03/35?02/?KOL?KOL?ABOUT TVC?KOL?KOL?KPI?01/?02/20?KOL?03/35?03/?ABOUT TVC?KPI?/WeChat Content?ABOUT TVC?1/WHAT WE DO2/Content3/Delivery?KPI?/WeChat Content?1?2?3?ABOUT TVC?1/WHAT WE DO2/Content3/Delivery?KPI?ABOUT TVC?/WeChat Content?1?2?1/WHAT WE DO2/Content3/Delivery?KPI?1/WHAT WE DO2/Content3/Delivery?ABOUT TVC?KOL/?/Delivery StrategyKPI?/KOL?KOL?ABOUT TVC?1/WHAT WE DO2/Content3/Delivery?/Delivery StrategyKPI?ABOUT TVCKOL?1?http:/ WE DO2/Content3/Delivery?/Weibo Delivery?KPI?ABOUT TVC?1?http:/ WE DO2/Content3/Delivery?/Weibo Delivery?KPI?/Weibo DeliveryABOUT TVC?21?http:/ WE DO2/Content3/Delivery?KPI?/WeChat DeliveryABOUT TVC1/WHAT WE DO2/Content3/Delivery?16?17?1,156,000?60,000?KPI?ABOUT TVC?1?bankingmoney83,0002?jinroujie82,0003?wxtzd5780,0004?Vnbdnews80,0005?Vwallstreetcn80,0006?financesnews706,0007?JJgchab68,0008?cjrhot 64,0009?sysyjljq60,00010?Vjinrongbaguanv60,00011?Vliuxb092960,00012?dycjwt60,00013?jrbaop59,00014?wxcjtx 59,00015ipo?Vipo201255,00016MBA?Vmbalib55,0001/WHAT WE DO2/Content3/Delivery?/WeChat Delivery?KPI?ABOUT TVC?Sina Weibo?1/WHAT WE DO2/Content3/Delivery?KPI?Sina Weibo?1/WHAT WE DO2/Content3/Delivery?PC?(KOL)80RMB/CPMCPM?ABOUT TVC?万国置地2016万国置地精彩启程精彩万国2016万国置地品牌宣传片第一弹惊喜上线，全程无人机高清拍摄.KPI?万国置地2016万国置地精彩启程1/WHAT WE DO2/Content3/DeliveryKPIABOUT TVC?TVC CAMPAIGN KPI?33,725,160KPIABOUT TVC?30?6?40?30?KPIABOUT TVC?1,300,000?KOL?20?35?17?900,000?500W?400,0007%?91,000?1,391,000