营销实战工具调研人:部门:调研产品类别:产品名称年度合计销售额排名销售额销售额销售额销售额同类产品总计592.68100.00%10.89100.00%17.89100.00%24.89100.00%31.89100.00%本公司产品80.4013.57%51.2011.02%2.2012.30%3.2012.86%4.2013.17%84.0014.17%31.5013.77%2.5013.97%3.5014.06%4.5014.11%81.4813.75%41.2911.85%2.2912.80%3.2913.22%4.2913.45%88.3214.90%21.8617.08%2.8615.99%3.8615.51%4.8615.24%100.6816.99%12.8926.54%3.8921.74%4.8919.65%5.8918.47%80.4013.57%51.2011.02%2.2012.30%3.2012.86%4.2013.17%77.4013.06%70.958.72%1.9510.90%2.9511.85%3.9512.39%竞争产品市场占有率对比分说明:本表格适用于市场调研管理。主要针对竞争产品进行市场占有率方面的跟踪调研和长期监控,并与本公司产品的市场占有同类产品总计数据为自动统计,是假设目前所列产品为市场所有产品。如果不是的话,则建议手工录入市场调研所获得的同类产1月2月3月4月市场占有率市场占有率市场占有率市场占有率市场占有率竞争产品1竞争产品2竞争产品3竞争产品4竞争产品5竞争产品6调研地点:时间:销售额销售额销售额销售额销售额销售额销售额38.89100.00%45.89100.00%52.89100.00%59.89100.00%66.89100.00%73.89100.00%80.89100.00%5.2013.37%6.2013.51%7.2013.61%8.2013.69%9.2013.75%10.2013.80%11.2013.85%5.5014.14%6.5014.16%7.5014.18%8.5014.19%9.5014.20%10.5014.21%11.5014.22%5.2913.60%6.2913.71%7.2913.78%8.2913.84%9.2913.89%10.2913.93%11.2913.96%5.8615.07%6.8614.95%7.8614.86%8.8614.79%9.8614.74%10.8614.70%11.8614.66%6.8917.72%7.8917.19%8.8916.81%9.8916.51%10.8916.28%11.8916.09%12.8915.94%5.2013.37%6.2013.51%7.2013.61%8.2013.69%9.2013.75%10.2013.80%11.2013.85%4.9512.73%5.9512.97%6.9513.14%7.9513.27%8.9513.38%9.9513.47%10.9513.54%占有率对比分析表(年度各月度)与本公司产品的市场占有率进行对比分析,本表格周期为整年度、各月度。注:颜色标注部分数据为自动生成,请勿录入数据。另:表格市场调研所获得的同类产品总计销售额的数据。5月6月7月8月9月10月11月市场占有率市场占有率市场占有率市场占有率市场占有率市场占有率市场占有率销售额87.89100.00%12.2013.88%12.5014.22%12.2913.98%12.8614.63%13.8915.80%12.2013.88%11.9513.60%勿录入数据。另:表格中12月市场占有率未名潮