EXECUTIVESUMMARYAPRIL2016URBANWORLD:THEGLOBALCONSUMERSTOWATCHCopyright©McKinsey&Company2016Inthe25yearssinceitsfounding,theMcKinseyGlobalInstitute(MGI)hassoughttodevelopadeeperunderstandingoftheevolvingglobaleconomy.AsthebusinessandeconomicsresearcharmofMcKinsey&Company,MGIaimstoprovideleadersinthecommercial,public,andsocialsectorswiththefactsandinsightsonwhichtobasemanagementandpolicydecisions.TheLauderInstituteattheUniversityofPennsylvaniarankedMGItheworld’snumber-oneprivate-sectorthinktankinits2015GlobalThinkTankIndex.MGIresearchcombinesthedisciplinesofeconomicsandmanagement,employingtheanalyticaltoolsofeconomicswiththeinsightsofbusinessleaders.Our“micro-to-macro”methodologyexaminesmicroeconomicindustrytrendstobetterunderstandthebroadmacroeconomicforcesaffectingbusinessstrategyandpublicpolicy.MGI’sin-depthreportshavecoveredmorethan20countriesand30industries.Currentresearchfocusesonsixthemes:productivityandgrowth,naturalresources,labormarkets,theevolutionofglobalfinancialmarkets,theeconomicimpactoftechnologyandinnovation,andurbanization.Recentreportshaveassessedtheeconomicbenefitsoftacklinggenderinequality,aneweraofglobalcompetition,Chineseinnovation,anddigitalglobalization.MGIisledbythreeMcKinsey&Companydirectors:JacquesBughin,JamesManyika,andJonathanWoetzel.MichaelChui,SusanLund,AnuMadgavkar,andJaanaRemesserveasMGIpartners.ProjectteamsareledbytheMGIpartnersandagroupofseniorfellows,andincludeconsultantsfromMcKinsey&Company’sofficesaroundtheworld.TheseteamsdrawonMcKinsey&Company’sglobalnetworkofpartnersandindustryandmanagementexperts.Inaddition,leadingeconomists,includingNobellaureates,actasresearchadvisers.ThepartnersofMcKinsey&CompanyfundMGI’sresearch;itisnotcommissionedbyanybusiness,government,orotherinstitution.ForfurtherinformationaboutMGIandtodownloadreports,pleasevisitwww.mckinsey.com/mgi.RichardDobbs|LondonJaanaRemes|SanFranciscoJamesManyika|SanFranciscoJonathanWoetzel|ShanghaiJeskoPerrey|DüsseldorfGregKelly|AtlantaKanakaPattabiraman|SiliconVal...
