November2015www.pwccn.comConnectedandcoordinated:Personalisedservicedeliveryfortheelderly1|Connectedandcoordinated:PersonalisedservicedeliveryfortheelderlyAboutthisreportWeareenteringaneweraofhealth–newhealth.Healthmatters.Itmatterstoeachofusasindividualsandtosociety–itconnectsusalllikenoother.Itliesattheheartofoureconomic,political,socialandenvironmentalprosperityandisoneofthelargestindustriesintheworld.Twoassumptionsunderpinthetraditionalapproachtohealthcare:thatit’saboutthetreatmentofdisease;andthatit’sthedomainofaparticularprofessionalgroup.Weneedadifferentapproachtocopewiththeageingcurveandincreasingincidenceofchronicconditions–anapproachthatexpandsthefocusfromcareandcuretovitalityandwellbeing,andfromepisodicinterventiontopersonalisedintegratedservices.Wemustalsobringcareclosertothecitizenandmanagehealthcollectively.Newentrantsfromoutsideindustriesarealreadyblazingatrail,butpreservingthehealthofthepopulacewillultimatelybecomeasharedendeavour.ThisPwCglobalpaperfocusesontheneedtoshiftourmind-settoreformandcreatemoreinnovativeandeffectivewaystodeliverservicesinageingsocieties.Webelievethosethatquicklyrespondandmakesenseofthechanginglandscapewillbethewinnersinthenewparadigm.Inadditiontotheglobalcasesandviews,IamalsokeentosharewithyouafewfactsandfiguresfromtheChinamarket.Thetransformationofhealthisuponus.Aneweraofhealthcareisemerging.Willyoubeready?MarkGilbraithChinaLeader,Health1|Connectedandcoordinated:PersonalisedservicedeliveryfortheelderlyConnectedandcoordinated:Personalisedservicedeliveryfortheelderly|2TableofcontentsElderlycareserviceinChina3Thepriceofprogress9Whythecurrentwayofcaringfortheelderlyisneithercosteffectivenorsustainable10Anewservicedeliverymodelfortheelderly12Addressingneedsinapersonalisedway13Bringingeverythingtogether20Theroadtoanewcaremodel21Asharedendeavour29Connectedandcoordinated:Personalisedservicedeliveryfortheelderly|23|Connectedandcoordinated:PersonalisedservicedeliveryfortheelderlyElderlycareserviceinChinaConnectedandcoordinate...
