@wearesocialsg•1DIGITALIN2016WEARESOCIAL’SCOMPENDIUMOFGLOBALDIGITAL,SOCIAL,ANDMOBILEDATA,TRENDS,ANDSTATISTICSwearesocialSIMONKEMP•WEARESOCIAL@wearesocialsg•2@wearesocialsg•3COUNTRIESINCLUDEDINTHISOVERVIEW1ARGENTINA2AUSTRALIA3BRAZIL4CANADA5CHINA6EGYPT7FRANCE8GERMANY9HONGKONG10INDIA11INDONESIA12ITALY13JAPAN14MALAYSIA15MEXICO16NIGERIA17THEPHILIPPINES18POLAND19RUSSIA20SAUDIARABIA21SINGAPORE22SOUTHAFRICA23SOUTHKOREA24SPAIN25THAILAND26TURKEY27UNITEDARABEMIRATES28UNITEDKINGDOM29UNITEDSTATES30VIETNAM219541024152271912208131162362311181417252627282930@wearesocialsg•4WELCOMEWelcometoWeAreSocial’sDIGITALIN2016report,collatingallthekeydata,statisticsandtrendsyouneedtounderstandthestateofdigital,socialandmobilemediaaroundtheworldtoday.We’vereceivednumerousrequestsfordataonadditionalcountriesoverthepastfewyears,sowe’vesplitthisyear’sreportintothreedistinctparts:DIGITALIN2016§Thisreport,whichcontainsregionalandglobaloverviews,togetherwithin-depthprofilesof30oftheworld’stopeconomies.Clickheretoaccessourpreviousreports.2016DIGITALYEARBOOK§Aseparatereport,whichcontainshigh-levelprofilesof232countriesaroundtheworld.ReadanddownloadWeAreSocial’s2016DigitalYearbookbyclickinghere.EXECUTIVESUMMARY§Ouranalysisofthisyear’skeydataandtrends,togetherwithourforecastsforthecomingtwelvemonths.ReadWeAreSocial’sExecutiveSummarybyclickinghere.Ifyouhaveanyquestionsaboutwhatthesetrendsmightmeanforyourorganisation,orifyou’dliketoknowhowWeAreSocialcanhelpyoumakesenseofthem,visitusatwearesocial.com,clickheretoemailus,orcontactusonTwitter:@wearesocialsg.@wearesocialsg•5CLICKHERETOACCESSWEARESOCIAL’S2016DIGITALYEARBOOK,WHICHCONTAINSHIGH-LEVELDATASNAPSHOTSFOR232COUNTRIESWORLDWIDE@wearesocialsg•6GLOBAL®IONALOVERVIEWS@wearesocialsg•7GLOBALDIGITALSNAPSHOTINTERNETUSERSTOTALPOPULATIONACTIVESOCIALMEDIAUSERSUNIQUEMOBILEUSERSACTIVEMOBILESOCIALUSERSFIGUREREPRESENTSUNIQUEMOBILEPHONEUSERSFIGUREBASEDONACTIVEUSERACCOUNTS,NOTUNIQUEINDIVIDUALSFIGUREBASEDONACTIVEUSERACCOUNTS,NOTUNIQUEINDIVIDUALSF...
