www.research.hsbc.comDisclosures&Disclaimer:ThisreportmustbereadwiththedisclosuresandtheanalystcertificationsintheDisclosureappendix,andwiththeDisclaimer,whichformspartofit.PlayvideowithJamesPomeroyandErwanRambourgBy:ErwanRambourg,JamesPomeroy,andtheGlobalEquityResearchTeamApril2019GlobalEquities/EconomicsFutureConsumerWomen,Asian,Young–theWAYtogoInApril2018,wepublishedourfirstFutureConsumerreportlookingatspecificinvestmentthemesThis2019follow-upfocusesonlargedemographicshiftsthatwillinfluenceconsumerdiscretionarysectorsinasignificantWAYoverthelongtermWeareconvincedthefutureisfemale,Asian(notablyChinese),andyoung;wehighlight21stocks(allBuy)thatfitthesethemesSPOTLIGHT1Equities/Economics●GlobalApril2019ThesecondeditionofourFutureConsumerseriesInApril2018,wepublishedourfirstFutureConsumerreportlookingatspecificinvestmentthemes.This2019follow-upfocusesonlargedemographicshiftsthatwillinfluenceconsumerdiscretionarysectorsinasignificantwayoverthelongterm.Thethreebiggestshiftsweseearewomen,Asianconsumers,andyoungconsumers.Weareconvinced:Thefutureisfemale:withgreaterfinancialautonomyandincreasingprofessionalactivity,womenaretakingoverasthemostrelevantconsumersThefutureisAsian(notablyChinese):bigtravelers,bigspenders,ChineseconsumersaretransformingbusinessmodelssustainablyThefutureisyoung:themodalageintheUSis26,31inChina,and12inIndia;this‘selfie’generationwilldecidewhat’shotandwhat’snot,havedifferentvaluesandbehealthconsciousWehighlight21waysinvestorscanparticipateinthesethemesaroundtheworldAll21stocksareratedBuy.Weorganizethemaccordingtotheme.Wanttoknowwhichjewelerswefeelarebestpositionedtotakeadvantageoftherisingpoweroffemaleconsumers?OrwhichgamingandleisurecompanieswethinkaremostlikelytobenefitfromwealthierAsianconsumers?Orwhichsportinggoodsandride-hailingappswethinkwillbenefitfromtech-hungryyoungerconsumers?Takealookinside.Feelfreetoreachouttoanyoftheanalystsmentionedinthereportformoreinformation.Whyreadthisreport?InApril2018,wepublishedourfirstFutureCons...