AuthorsIanFoggVPAnalysisSueMarekSeniorAnalystDavidNedescuSeniorAnalystOpensignalactiveuserbase:Opensignalistheindependentglobalstandardforanalyzingconsumermobileexperience.Ourindustryreportsarethedefinitiveguidetounderstandingthetrueexperienceconsumersreceiveonwirelessnetworks.TotalDevicesTotalMeasurementsDataCollectionPeriod37,671,77294,086,045,513Aug1–Oct30,20192MobileNetworkExperienceReportTheStateofMobileVideoExperienceOurMetricsInoneyearmobileVideoExperiencehassignificantlyimprovedin59%of100countriesanalyzedUsersnowexperiencedVeryGoodmobileVideoExperiencein22countries,includingmajormarketslikeCanada,Germany,Italy,JapanandtheU.K.Similarly,21countriesmovedintotheGoodcategorythisyear,includingBrazil,Chile,Mexico,RussiaandVietnam.Francewastheonlycountrytojumptwocategories,risingfromFairtoVeryGoodinjustoneyear.Intotal,59countrieschangedVideoExperiencecategory.Top-rankedcountriesformobileDownloadSpeedwerefarfromtopinVideoExperienceSouthKoreanusers’experiencerankedfirstfordownloadspeedyet21stforvideo,whileCanadians’werethirdfastestfordownloadspeedinOpensignal’sStateofMobilereport,butjust22ndforvideo.Thiscontrastbetweenresultsinpartreflectsthewaywirelessoperatorsroutinelymanagemobilevideotrafficdifferentlytofiledownloadsinordertopreventthevastquantitiesofvideodatahurtingtheexperienceofothermobileappsandservices.Real-worldgrowthinmobilevideoconsumptionrequirestruereal-worldvideoanalyticsOpensignal'suniquemobileVideoExperiencemeasureisderivedfromanITU-basedapproachfordeterminingperceivedvideoquality.Amongotherinputs,ourmethodologytakespicturequality,videoloadingtimeandstallrateintoaccounttocreateascoreonascaleof0-100,reflectingusers’perceivedmobilevideoquality.Uniquely,Opensignaltestsmobilevideostreamingatscaleanddoesnotestimatevideoexperiencebasedonspeedtestsorotherindirectmeasurements.TheU.S.islaggingbehindonmobilevideoascarriersfaceaspectrumcrunchWhiletherewasanimprovementinAmericans’VideoExperience—withthescoreincreasingfrom46.7to53.8points—itwasnotenought...
