Shopify’sStateofCommerceReportJUNE2019Overthelastyear,theretailindustryhasexperiencedtremendousdisruptionandwiththesechanges,bothmerchantsandtheircustomershavefoundnewopportunities.InitsfirstStateofCommerceReport,Shopifyfoundthatonlinestorefrontsrepresentover80%ofsalesandover62millionbuyershaveboughtfromthesamestoretwice.Shopifyhascontinueditsglobalgrowthwithmorethan820,000merchantsontheplatforminover175countries,withnewinsightsonwhat'sdrivingcommerceandbuyingbehavioraroundtheworld.AtShopify,ourecosystemconsistsofavarietyofmerchants,somesellingservices,sellinggoodsorsellingboth.Shopifyfoundthatourmerchantsreportsellingavarietyofgoods:Physicalgoodsdominatewithover80%,2%sellingservicesonly,13%arehybrid(goods+services),3%other.**Merchantcountryexamined:Global**ThisdataisbasedonShopify’sMerchantSurveyMethodologyThisreportisbasedon:1.AsubsectionofglobalsalesdataonShopifyfromApril2018toApril2019.2.Anonlineglobalsurveyof3,832ShopifymerchantsinMarch2019.3.QuantitativeandqualitativeresearchonconsumersinCanadaandtheUnitedStatesinDecember2018,includinginterviewsandanonlinesurveyof2,653consumers.TrendTrackersHesitanttoprovidepersonalinformation,maketheleastamountofmoney,leastlikelytospendmoney,yettheyareimpulsiveandtheystronglyprefertobuyin-store,evenafterdoingtheirresearchonline.SavvySearchersComfortablewithusingdigitaltoolsandprefertoresearchproductoptionsonlineandneedalotofinformationbeforemakingapurchasedecision.Theyhavehighexpectationsinthequalityoftheirpurchases.EngagedExplorersLiketobuynewthingsandshoptomakethemselvesfeelgood.Theywillprioritizeagreatdealonafamiliarbrandandrelyheavilyonreviewsandshareadvicewiththeirnetworkswhenmakingpurchasedecisions.PragmaticPlannersDonotparticularlyenjoyshoppingasanexperienceandtendtosticktothebrandstheyknowandtrust.Theyprefertoresearchtheiroptionsonline,yetprefertobuyin-store,likelyonpre-plannedone-stop-shoptrips.NorthAmericanConsumerBuyingBehaviorShopify’sStateofCommerceReport04We’vedeterminedtherearefourdifferenttypesofbuyersi...
