SECURINGTHEDIGITALECONOMYReinventingtheInternetforTrust04BUILDINGONTRUST08WHYTHEINTERNETCAN’TSUSTAINTHEDIGITALECONOMY12TheInternetJustCan’tKeepUp13TheIoTEffect14IdentitiesinCrisis15NoFlowVersusFreeFlow16TheCostofInsecurity17KeepingTabsonCybersecurityInvestmentsCONTENTS18STEPPINGUPTOMAKEASTANDABOVEGROUND:BUSINESSINITIATIVES21GovernanceJoinForceswithOtherCompaniesandGovernGlobally26BusinessArchitectureConnectandProtectwithaBusinessModelThatRunsonDigitalTrustBELOWGROUND:THEINTERNET’SINFRASTRUCTURE31TechnologyAdvanceBusinessesandEnhanceSafetyThroughTechnology35PAVINGTHEWAYFORATRUSTWORTHYDIGITALECONOMY37APPENDIX43ACKNOWLEDGMENTS45SOURCES47ABOUTTHEAUTHORSOmarAbboshGroupChiefExecutive,AccentureCommunications,Media&TechnologyOmarisresponsibleforthecompany’sUS$8billionbusinessservingthedigitalplatforms,media,telecommunications,semiconductorandconsumerelectronicsindustries.Omarbringsthreedecadesofexperiencetohisrole,andhisexperienceanddeepconnectionsinSiliconValleyenablehimtostayaheadofkeyshiftsacrossmultipletechnologies.AuthorsKellyBissellSeniorManagingDirector,AccentureSecurityKellyleadsthecompany’sUS$2billionsecuritybusinessacrossallindustries.Asarecognizedcybersecurityexpert,Kellyspecializesinincidentresponse,identitymanagement,privacyanddataprotection,securesoftwaredevelopment,andcyberriskmanagement.Kelly’svisionistohelpbusinessesembedsecurityineverythingtheydo.SECURINGTHEDIGITALECONOMY3SECURINGTHEDIGITALECONOMY4Whenapersoncreatesanonlineaccount,makesapurchasefromawebsiteordownloadsanapp,it’snotjusttheexchangeofdata,goodsorservicestakingplace.It’satransactionintheultimatecurrency:trust.Today,thereisarealriskthattrustinthedigitaleconomyiseroding.Why?Theonceopen,globalInternethasoutgrownitsoriginalpurposeasacommunicationandinformation-sharingtool.AstheInternethasbecomemorecomplex,digitallyfueledinnovationhasoutpacedtheabilitytointroduceadequatesafeguardsagainstcybercriminals.Unlessbusinessleaderstakeeffectiveaction,thereisarealriskthatthislackofsafeguardscouldre...