Opensignal-5G时代的移动游戏体验（英文）-2020.2-23页.pdf

Authors Hardik Khatri,Analyst Sam Fenwick,Senior Analyst Ian Fogg,VP Analysis Opensignal active userbase:Opensignal is the independent global standard for analyzing consumer mobile experience.Our industry reports are the definitive guide to understanding the true experience consumers receive on wireless networks.Total Devices Total Measurements Data Collection Period 37,836,754 128,131,428,824 Oct 10,2019 Jan 10,2020 2 Mobile Network Experience Report The State of Mobile Games Experience in the 5G Era Our Metrics In Opensignals unique new measure of multiplayer mobile Games Experience,Singapore took the gold medal with 85.5 It was followed by the Netherlands in second with a score of 85.4 on a 100 point scale,and Japan in bronze position scoring 85.3.Mobile players enjoy an Excellent Games Experience in only four countries.Besides Singapore,the Netherlands and Japan,the Czech Republic was the only other country where players enjoyed a premiere mobile gaming experience.28 out of 100 countries we analyzed achieved an Excellent or Good mobile Games Experience But large esports markets,based on player earnings,underperformed.Of the countries we analyzed,the U.S.ranks top in esports earnings,but placed 35th in mobile Games Experience.Similarly,South Korea which is second in esports earnings placed 14th,far below the leading advanced markets.Players in Asian countries have a more varied Games Experience than in other regions 31%of Asian countries rested in the Poor category,27%ended up in Fair,15%achieved Good status and 8%landed in the Excellent category.Key Asian game markets are just mid-table in Games Experience:In Hong Kong,Malaysia,Thailand and Vietnam players Games Experience is Fair,while Indonesia slipped into the Poor category with a score of just 63.6.Europe dominated the top twenty countries Only Australia,South Korea,Singapore and Japan were included from other regions.However,large significant European markets slipped down the rankings with Germany at 21st,the UK in 29th and Italy as low as 39th.Opensignal has tested a range of mobile game genres to quantify the impact of different network conditions Our testing basket included sports,multiplayer online battle arena(MOBA),and battle royale genres.In our research,we found game designers try to mitigate poor network connectivity issues through a number of techniques which often means the game AI(Artificial Intelligence)will take over from a player to keep the game flowing,sometimes without the player even realizing that this is happening.But the precise sensitivity of the user experience to underlying mobile network conditions varies depending on the game genre.For battle royale games,the Netherlands takes first place,knocking Singapore into the silver position In this genre popularized by Fortnite,Garena Free Fire,and PUBG South Korea jumps four places to 10th compared with its overall mobile Games Experience.This highlights that different game genres respond differently to tricky mobile network conditions.Players in a total of seven countries enjoyed an Excellent battle royale mobile Games Experience.Games Experience uses a scale of 0 to 100:85100 Excellent-The vast majority of users deemed this network experience acceptable.7585 Good-Most users deemed the experience acceptable.6575 Fair-Users found the experience average.4065 Poor-Most users found this level of experience unacceptable.040 Very Poor-Nearly all users found this level of experience unacceptable.3 Mobile Network Experience Report The State of Mobile Games Experience in the 5G Era Our Metrics Across the world,mobile games generate vast amounts of revenue.Ovum estimates mobile games represent the majority of total video game revenue,this global trend is even greater in emerging mobile first markets.Apple App Store and Google Play store mobile game revenue amounted to$9.2 billion in the third quarter of 2019 according to IHS Markit and Priori Data.The U.S.generated the greatest share,with mobile game revenue of over$2.5 billion,followed by Japan with just over$2 billion.Despite having a population of just 51 million South Korea generated over$500 million in mobile game revenue in this one quarter alone.Including China,App Annie forecasts the mobile games industry will generate revenues of$100 billion in 2020.The mobile industry sees that 5Gs improved latencies,as well as higher speeds,will greatly increase the appeal of real-time multiplayer mobile gaming and perhaps eventually even lead to a shift to cloud gaming.Already,we have seen break-out smartphone multiplayer games become successful for example Fortnite,Garena Free Fire,Pokemon Go,PUBG on todays 4G networks as well as efforts to take multiplayer hits from consoles or PC and translate those titles to mobile with games like Minecraft,FIFA,Hearthstone,or Pro Evolution Soccer(PES).The deployment of 5G will improve the responsiveness and reliability of mobile networks which will make the experience of playing mobile multiplayer games even more enjoyable.When 4G launched,mobile operators routinely bundled video streaming services such as Hulu and Netflix with mobile tariff plans to highlight the advantages of 4G technology.Now,we are already seeing operators look to mobile game services to fulfill the same role for 5G.Hatch a spin-off of Angry Birds maker Rovio has signed mobile game deals with numerous operators including,docomo(Japan);Deutsche Telekom 4 Mobile Network Experience Report The State of Mobile Games Experience in the 5G Era Our Metrics (Germany);Elisa(Finland);LG Uplus(Korea);SK Telecom(Korea);Sprint(U.S.);Vodafone(Italy&others).Indonesias Telkomsel promotes multiplayer mobile games like Arena of Valor and Free Fire as a core part of its offering.Its not alone,across Asia operators are targeting the fast growing mobile game audience.A group of six operators is working on the mobile game opportunity together,including Airtel(India);AIS(Thailand);Globe(Philippines);Optus(Australia);and Singtel(Singapore)and Singtel also has a separate bilateral link-up with SK Telecom.In 2019,Apple launched Apple Arcade,its own subscription mobile game service.Google countered with the launch of its own mobile game and app subscription service,Google Play Pass,while continuing to work on the troubled Google Stadia cloud gaming service.Device makers have had success with game-specific smartphone models.While most have been offered by smaller makers such as Razer,Asus(ROG)or Xiaomi subsidiary Black Shark,the arrival of high refresh rate displays means we will see mainstream makers follow 2019s Oneplus 7 Pro and Google Pixel 4 and also adopt gaming-friendly high refresh rate technology in order to differentiate.5 Mobile Network Experience Report The State of Mobile Games Experience in the 5G Era Our Metrics Opensignals unique new mobile Games Experience analyzes multiplayer gaming across different game genres based on our testing of a range of mobile games,including battle royale game Fortnite,Pro Evolution Soccer(PES)and multiplayer online battle arena(MOBA)game Arena of Valor.We conducted laboratory testing of popular mobile game titles.We asked individuals to play each game under different mobile network conditions and then score the experience on each occasion.From this primary research,Opensignal created a mean opinion score(MOS)model which characterizes the exact relationship between real-world technical measurements and the real gaming experience.This is the first time that an MOS model has been developed specifically to analyze multiplayer mobile games at a global scale.Our approach to multiplayer mobile games is similar to the ITU-based MOS methodology Opensignal has previously developed to assess the experience of mobile video and voice apps.It enables Opensignal to quantify how the complicated interaction of different individual measures of network conditions affects users overall mobile Games Experience.Opensignal uses measurements of real-world mobile network conditions to assess the Games Experience felt by users on different networks and across countries.We quantify the real-world mobile Games Experience users have on mobile networks around the world on a 0 to 100 point scale,based on Opensignals real-world measurements of mobile network conditions.6 Mobile Network Experience Report The State of Mobile Games Experience in the 5G Era Our Metrics Opensignal mobile Games Experience has the following categories:85100 Excellent The vast majority of users deemed this network experience acceptable.Nearly all respondents felt like they had control over the game,and they received immediate feedback on their actions.There was not a noticeable delay in almost all cases.7585 Good Most users deemed the experience acceptable.Gameplay experience is generally controllable,and the user receives immediate feedback between their actions and the outcomes in the game.Most users did not experience a delay between their actions and the game.6575 Fair Users found the experience average.In most cases the game is responsive to the actions of the player with most users reporting that they felt like they had control over the game.The majority of players reported that they noticed a delay between their actions and the outcomes in the game.4065 Poor Most users found this level of experience unacceptable.The majority of users reported seeing a delay in the gameplay experience and they did not receive immediate feedback on their actions.Many users felt a lack of controllability in the Games Experience.040 Very Poor Nearly all users found this level of experience unacceptable.Almost all users experienced a noticeable delay within the game,with most of them not feeling like they had control of the the gameplay.The vast majority of players didnt receive immediate feedback on their actions.The mobile Games Experience score focuses on the multiplayer Games Experience.But no single measure is sufficient to record all the parts of users mobile network experience.For example,Opensignal already has two measures that are relevant for other aspects of mobile games:Video Experience quantifies game video streaming services like Twitch or YouTube Gaming.When consumers wish to watch recorded highlight streams of games our existing direct measurement of mobile video quality is relevant.In a recent survey,Opensignal found 18.7%of U.S.consumers watched video streams of games.For more,see Opensignals recent State of Mobile Video Experience report.Download Speed Experience helps to understand how quickly game updates can be ready.Multiplayer games often require every player to have the most recent version of the game.Often with games like Call of Duty or Fortnite these updates can be hundreds of megabytes in size,sometimes even gigabytes.7 Mobile Network Experience Report The State of Mobile Games Experience in the 5G Era Our Metrics While Singapore and Japan occupy first and third place offering users an Excellent Games Experience their East Asian peers dont make their presence felt until much further down the rankings,with esports leader South Korea ranked just 14th and Taiwan ranked 24th and each being in the Good category.This first look across 100 countries for mobile Games Experience gives a sense of the extent to which mobile gamers and developers need to focus on compensating for latency,jitter and packet loss and other issues which affect players experience when playing multiplayer games or developing new games for each market.The lower the Games Experience score,the harder it will be to win in challenging multiplayer titles.Eight out of the top 10 countries hail from Europe.This trend continues as we move down the table with 19 out of the top 25 hailing from Europe.The Baltic States are all within the top 25,with Estonia and Latvia within two places of each other(15th and 17th,respectively)and Lithuania bringing up the rear in 23rd place.Central and Eastern Europe is also well represented,with Bulgaria,the Czech Republic,Hungary and the Slovak Republic all in the top 20.These countries appear to have squeezed out some of Europes largest economies,with France,Italy,Germany and the UK all absent from the top 20.Similarly,North America is conspicuous by its absence from the top quarter of the rankings,with Canada 0.3 points short of tying with Taiwan for 24th place.The U.S.and Mexico fall short in comparison,coming 35th and 61th,respectively.37.638.638.938.939.139.239.539.739.940.240.742.642.643.144.144.444.545.045.345.846.149.249.350.152.953.054.354.754.754.854.954.956.957.457.857.958.459.059.860.261.463.063.363.363.663.663.865.465.465.666.267.668.468.869.070.471.271.571.771.872.272.472.573.273.273.373.673.974.474.474.774.975.275.675.675.876.176.776.977.177.878.178.679.679.879.979.980.680.780.881.882.982.983.383.683.985.285.385.485.50 02 20 04 40 06 60 08 80 01 10 00 0Uzbekistan 100Pakistan 99Kazakhstan 98UAE 97Ghana 96Cte dIvoire 95Cambodia 94Philippines 93Kenya 92Peru 91South Africa 90Bahrain 89Algeria 88Ecuador 87Kyrgyzstan 86Paraguay 85Bangladesh 84Nigeria 83Bolivia 82Libya 81Nepal 80Saudi Arabia 79Panama 78Kuwait 77Colombia 76Azerbaijan 75El Salvador 74Senegal 73Jordan 72Egypt 71Morocco 70Chile 69Costa Rica 68Argentina 67Sri Lanka 66Guatemala 65India 64Russian Federation 63Ukraine 62Mexico 61Turkey 60Tunisia 59Dominican Republic 58Qatar 57Georgia 56Indonesia 55Honduras 54Brazil 53Myanmar 52Laos 51Malaysia 50Armenia 49Belarus 48Greece 47Israel 46Oman 45Albania 44Hong Kong SAR,China 43Thailand 42Cyprus 41Vietnam 40Italy 39Uruguay 38Romania 37Serbia 36USA 35Portugal 34Spain 33Lebanon 32Poland 31Kosovo 30UK 29France 28New Zealand 27North Macedonia 26Canada 25Taiwan 24Lithuania 23Norway 22Germany 21Bulgaria 20Slovenia 19Sweden 18Latvia 17Slovak Republic 16Estonia 15South Korea 14Croatia 13Australia 12Ireland 11Hungary 10Switzerland 9Denmark 8Finland 7Belgium 6Austria 5Czech Republic 4Japan 3Netherlands 2Singapore 1G Gl lo ob ba al l m mo ob bi il le e G Ga am me e E Ex xp pe er ri ie en nc ce eE Ex xc ce el ll le en nt tG Go oo od dF Fa ai ir rP Po oo or rV Ve er ry y P Po oo or rMobile Games ExperienceData collection period:Oct 10,2019 Jan 10,2020|Opensignal Limited4 4G G/5 5G G U Us se er rs s G Ga am me es s E Ex xp pe er ri ie en nc ce e 8 Mobile Network Experience Report The State of Mobile Games Experience in the 5G Era Our Metrics However,unlike our State of Mobile Video Experience report,the U.S.escaped falling into last place when compared to its G7 peers.Italy won that dubious distinction for mobile Games Experience,ranking 39th and placed in the Fair category.Turning to emerging markets,where smartphone penetration and mobile gaming is rapidly rising,its interesting to see that some of the most promising countries in this regard,such as Malaysia(50th,66.2)and Brazil(53rd,65.4)narrowly make it into the Fair category.This indicates most users thought the gaming experience was average and the majority of users noticed a delay between their actions and the outcomes in