TheCurrentStateandFutureofVoice-AssistedShopping2019VoiceCommerceSurveyASUMOHeavyWhitepaperSUMOHEAVY.COMASUMOHeavyWhitepaper:TheCurrentStateandFutureofVoice-AssistedShoppingTolearnmore,weconductedanin-depthsurveytolearnabouthowtheaverageconsumerviewsvoiceassistantsandwhatthefutureofvoiceshoppingisasaresult.SampleSize:1,046respondentsSurveyPeriod:April2019Demographics:•U.S.consumersaged18andover•53%women,47%menSurveyGoalsTounderstandtheaverageconsumer’sviewofvoiceassistantsandtoassessthestateofvoiceshoppinganditspotentialasaplatformforbrandsandretailers.IntroductionInrecentyears,smarttechnologyhasbeenontherise.Voiceassistants,inparticular,havebeenattheforefrontofthatmovement.Butdespitetheirmanycapabilities,thetechnologyremainslargelyuntapped,thoughpeoplearebecomingmorefamiliarwiththeconcept.Whilemostconsumersdon’townoreveninteractwithvoice-activatedsmartspeakersonaregularbasis,theyalreadyhaveaccesstovoiceassistantsthroughtheirsmartphones,asmostmobiledevicescomewiththetechnologypre-installed.Thepeoplewhodoengagewithvoiceassistantsonaregularbasisviewthemasameanstoaccomplishsimpletasks,likecheckingtheweatherorplayingmusic.Butasvoicerecognitionandnaturallanguageprocessingtechnologyevolves,voiceassistantswillbecapableofsomuchmore.Forconsumers,interactingwithvoiceassistantsisawaytosavetime.Forbrandsandretailers,voiceassistantsarenewchannelsformarketingandsellingproducts.ASUMOHeavyWhitepaper:TheCurrentStateandFutureofVoice-AssistedShoppingManyofthemajortechnologycompanieslikeGoogle,AppleandAmazonhavedevelopedtheirownvoiceassistants.Asaresult,consumersarebecomingmorefamiliarwiththeconceptofavoiceassistant,thoughadoptionisstillintheearlystage.Thosewhodousethetechnologyoftendosoonaregularbasis,whichsuggeststhatoncevoiceassistantsgomainstream,interactingwiththemwillbecomearoutineformanyconsumers.01/VoiceAssistantAdoption&FrequencyDaily16%Weekly13%Monthly6%Rarely19%Never46%VoiceAssistantUseFrequencyWhile65%ofrespondentssaytheyneverorrarelyusevoiceassistantslikeSiri,Google...
