MPAA-2018年院线和家庭娱乐市场报告（英文）-2019.10-55页.pdf

THEMETHEMEREPORTREPORTA comprehensiveanalysis and surveyof the theatrical and home entertainment market environment(THEME)for2018.THEMETHEMEREPORTREPORTTABLE OFTABLE OFCONTENTSCONTENTSChairmans LetterChairmans Letter0303Research NoteResearch Note0404Executive SummaryExecutive Summary0505Theatrical:GlobalTheatrical:Global0707Theatrical:U.S./CanadaTheatrical:U.S./Canada1414Theatrical DemographicsTheatrical Demographics2323Home Entertainment:GlobalHome Entertainment:Global2929Home Entertainment:Home Entertainment:U.S.U.S.3232Home Viewing DemographicsHome Viewing Demographics4040Total Theatrical&Home Total Theatrical&Home EntertainmentEntertainment4444AppendixAppendix47473THEMETHEMEREPORTREPORTChairmans LetterChairmans LetterA NOTE FROM THE RESEARCH TEAMA NOTE FROM THE RESEARCH TEAM4THEMETHEMEREPORTREPORTResearch NoteResearch Note5THEMETHEMEREPORTREPORTExecutive SummarySummaryTOTAL THEATRICAL&HOME ENTERTAINMENTTOTAL THEATRICAL&HOME ENTERTAINMENTTHEATRICALTHEATRICALHOMEHOME ENTERTAINMENTENTERTAINMENT6THEMETHEMEREPORTREPORTExecutive SummarySummaryHOMEHOME ENTERTAINMENT(CONTD)ENTERTAINMENT(CONTD)THEMETHEMEREPORTREPORTTHEATRICAL:THEATRICAL:GLOBALGLOBAL8THEMETHEMEREPORTREPORTGlobal Box OfficeGlobal Box Office9THEMETHEMEREPORTREPORTInternational Box OfficeInternational Box Office10THEMETHEMEREPORTREPORTTop International Box Office MarketsTop International Box Office Markets11THEMETHEMEREPORTREPORTGlobal 3D Box OfficeGlobal 3D Box Office12THEMETHEMEREPORTREPORTGlobal Cinema ScreensGlobal Cinema Screens122%13THEMETHEMEREPORTREPORTGlobal Cinema ScreensGlobal Cinema ScreensTHEMETHEMEREPORTREPORTTHEATRICAL:THEATRICAL:U.S./CANADAU.S./CANADA15THEMETHEMEREPORTREPORTU.S./Canada Box Office&AdmissionsU.S./Canada Box Office&Admissions16THEMETHEMEREPORTREPORTU.S./Canada AdmissionsU.S./Canada Admissions17THEMETHEMEREPORTREPORTFilms Rated&ReleasedFilms Rated&Released18THEMETHEMEREPORTREPORTFilms ProducedFilm Production19THEMETHEMEREPORTREPORTTop 25 FilmsTop 25 Films20THEMETHEMEREPORTREPORTTop Film Demographics by GenderTop Film Demographics by Gender21THEMETHEMEREPORTREPORTTop Film Demographics by EthnicityTop Film Demographics by Ethnicity22THEMETHEMEREPORTREPORTU.S.Cinema ScreensU.S.Cinema ScreensTHEMETHEMEREPORTREPORTTHEATRICALTHEATRICALDEMOGRAPHICSDEMOGRAPHICS24THEMETHEMEREPORTREPORTTheatrical Attendance DemographicsAttendance Demographics25THEMETHEMEREPORTREPORTTheatrical Frequent MoviegoersFrequent Moviegoers26THEMETHEMEREPORTREPORTTheatrical Demographic SharesDemographic Shares27THEMETHEMEREPORTREPORTTheatrical Per Capita AttendancePer Capita Attendance Comparison28THEMETHEMEREPORTREPORTTechnology&MoviegoersTechnology&MoviegoersTHEMETHEMEREPORTREPORTHOMEHOMEENTERTAINMENT:ENTERTAINMENT:GLOBALGLOBAL30THEMETHEMEREPORTREPORTGlobal Home EntertainmentGlobal Home Entertainment31THEMETHEMEREPORTREPORTGlobal Pay TV&Online VideoGlobal Pay TV&Online VideoTHEMETHEMEREPORTREPORTHOMEHOMEENTERTAINMENT:ENTERTAINMENT:U.S.U.S.33THEMETHEMEREPORTREPORTU.S.Home EntertainmentU.S.Home Entertainment34THEMETHEMEREPORTREPORTTop 25 Films(Physical)Top 25 Films(Physical)35THEMETHEMEREPORTREPORTTop 25 Films(Digital)Top 25 Films(Digital)36THEMETHEMEREPORTREPORTU.S.Online Views&TransactionsU.S.Online Views&Transactions37THEMETHEMEREPORTREPORTU.S.Pay TV&Online VideoU.S.Pay TV&Online Video38THEMETHEMEREPORTREPORTAll Movie&TV Show ViewersOriginal Series Production39THEMETHEMEREPORTREPORTU.S.Average Time Spent with MediaSection TitleTHEMETHEMEREPORTREPORTHOME VIEWINGHOME VIEWINGDEMOGRAPHICSDEMOGRAPHICS41THEMETHEMEREPORTREPORTHome Viewing DemographicsHome Viewing Demographic Summary42THEMETHEMEREPORTREPORTDemographic Share of Total:Every Day ViewersMovie&TV Viewers Who Watch Every Day43THEMETHEMEREPORTREPORTAll Movie&TV Show ViewersDemographic Share of Total:All ViewersTHEMETHEMEREPORTREPORTTOTAL THEATRICAL&TOTAL THEATRICAL&HOME ENTERTAINMENTHOME ENTERTAINMENT45THEMETHEMEREPORTREPORTGlobal Theatrical&Home EntertainmentGlobal Home Entertainment46THEMETHEMEREPORTREPORTU.S.Theatrical&Home EntertainmentU.S.Theatrical and Home EntertainmentTHEMETHEMEREPORTREPORTAPPENDIXAPPENDIX48THEMETHEMEREPORTREPORTDemographic Survey MethodologyDemographic Survey MethodologyDemographic Survey MethodologyDemographic Survey Methodology49THEMETHEMEREPORTREPORTDemographic Survey MethodologyDemographic Survey Methodology50THEMETHEMEREPORTREPORTDemographic Survey MethodologyDemographic Survey Methodology51THEMETHEMEREPORTREPORTDemographic Survey MethodologyDemographic Survey Methodology52THEMETHEMEREPORTREPORTDemographic Survey MethodologyDemographic Survey MethodologySubgroupAdjusted*Error RangeAll adults+/-1.2 percentage pointsChildren 2-17+/-1.6 percentage pointsAges 2-11+/-2.0 percentage pointsAges 12-17+/-2.8 percentage pointsAges 18-24+/-3.7 percentage pointsAges 25-39+/-2.2 percentage pointsAges 40-49+/-3.0 percentage pointsAges 50-59+/-2.9 percentage pointsAges 60+/-2.5 percentage pointsWhite,non-Hispanic+/-1.2 percentage pointsBlack,non-Hispanic+/-3.1 percentage pointsAsian/Other,non-Hispanic+/-3.4 percentage pointsHispanic(any race)+/-2.7 percentage pointsAsian,non-Hispanic+/-4.6 percentage pointsOther,non-Hispanic excluding Asian+/-5.0 percentage points25K HH income+/-2.5 percentage points25K-50K HH income+/-1.9 percentage points50K-75K HH income+/-2.3 percentage points75K+HH income+/-1.5 percentage pointsMale+/-1.4 percentage pointsFemale+/-1.4 percentage points53THEMETHEMEREPORTREPORTTop Films Demographic Methodology Top Films Demographic MethodologyTop Films Demographic MethodologyTop Films Demographic Methodology54THEMETHEMEREPORTREPORTAverage Time Spent Per Day Methodology Average Time Spent Per Day MethodologyAverage Time Spent per Day with Major Media MethodologyAverage Time Spent per Day with Major Media MethodologyPhoto CreditsABOUT THE MPAAABOUT THE MPAATheThe MotionMotion PicturePicture AssociationAssociation ofof America,America,IncInc.(MPAA)(MPAA)servesserves asas thethe voicevoice andand advocateadvocate ofof thetheAmericanAmerican motionmotion picture,picture,homehome videovideo andand televisiontelevision industriesindustries.ItsIts membersmembers includeinclude:WaltWalt DisneyDisneyStudiosStudios MotionMotion PicturesPictures;Netflix,Netflix,IncInc.;.;ParamountParamount PicturesPictures CorporationCorporation;SonySony PicturesPictures EntertainmentEntertainmentIncInc.;.;TwentiethTwentieth CenturyCentury FoxFox FilmFilm CorporationCorporation;UniversalUniversal CityCity StudiosStudios LLCLLC;andand WarnerWarner BrosBros.EntertainmentEntertainment IncInc.THEMETHEMEREPORTREPORT扫码关注：金融干货精选获取更多干货资料