Morning-2017年美国成年人交流方式调查报告（英文）-2017.10-150页.pdf

Morning ConsultNational Tracking Poll#170806August 10-14,2017Crosstabulation ResultsMethodology:This poll was conducted from August 10-14,2017,among a national sample of 2201 Adults.The interviews wereconducted online and the data were weighted to approximate a target sample of Adults based on age,race/ethnicity,gender,educational attainment,and region.Results from the full survey have a margin of error of plus or minus 2percentage points.1Table Index1Table BRD1:Do you prefer to communicate with others using text,voice,or video?.52Table BRD2_4:How recently have you used each the following applications to communicate with oth-ers?Text messages(SMS).83Table BRD2_5:How recently have you used each the following applications to communicate with oth-ers?Facebook Messenger.114Table BRD2_6:How recently have you used each the following applications to communicate with oth-ers?WhatsApp.145Table BRD2_7:How recently have you used each the following applications to communicate with oth-ers?Twitter Direct Messages.176Table BRD2_8:How recently have you used each the following applications to communicate with oth-ers?Instagram Direct Messages.207Table BRD2_9:How recently have you used each the following applications to communicate with oth-ers?FaceTime.238Table BRD2_10:How recently have you used each the following applications to communicate withothers?Google Hangouts.269Table BRD2_11:How recently have you used each the following applications to communicate withothers?Skype.2910Table BRD2_12:How recently have you used each the following applications to communicate withothers?Kik.3211Table BRD2_13:How recently have you used each the following applications to communicate withothers?Snapchat.3512Table BRD2_14:How recently have you used each the following applications to communicate withothers?WeChat.3813Table BRD2_15:How recently have you used each the following applications to communicate withothers?Telegram.4114Table BRD2_16:How recently have you used each the following applications to communicate withothers?GroupMe.4415Table BRD2_17:How recently have you used each the following applications to communicate withothers?Slack.4716Table BRD3:And,what is your most preferred application to communicate with others?.5017Table BRD4:As you may have heard,YouTube recently announced a new feature allowing for in-appdirect messaging and video sharing.How likely are you to use this feature in the future?.5218Table BRD5:Would your use of the YouTube direct messaging feature replace another messaging ap-plication,or would you use it in addition to all of the messaging application you currently use?.552National Tracking Poll#170806,August,201719Table BRD6:Do you prefer to use messaging applications that are intended solely for messaging(i.e.SMS text messages),or built into applications with other features(i.e.Instagram)?.5820Table BRD7:Do you currently subscribe to a cable or satellite television service?.6121Table BRD8_4NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-Net?ix.6422Table BRD8_5NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-Hulu with Live TV.6723Table BRD8_6NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-Hulu without Live TV.7024Table BRD8_7NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-FXNow.7325Table BRD8_8NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-Amazon Prime Video.7626Table BRD8_9NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-HBO Now.7927Table BRD8_10NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-HBO Go.8228Table BRD8_11NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-CBS All Access.8529Table BRD8_12NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-PlayStation Vue.8830Table BRD8_13NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-Showtime.9131Table BRD8_14NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-Sling TV.9432Table BRD8_15NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-Starz.9733Table BRD8_16NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-YouTube TV.10034Table BRD8_17NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-MLB.tv.10335Table BRD8_18NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-NFL Game Pass.10636Table BRD8_19NET:Which of the following streaming services do you currently subscribe to,or haveaccess to?Please select all that apply.-None of the above.10937Table BRD9:How many streaming services are you currently a paid subscriber to?.1123Morning Consult38Table BRD10:And,how much do you spend each month on streaming services?Please do not includethe cost of any cable or satellite television service subscription.11639Table BRD11:As you may have heard,Disney recently announced that in the future,they will removetheirshowsandmoviesfromNet?ixandinsteadhousethemontheirownstreamingservice,whichwillbe available for a fee.How likely are you to subscribe to Disneys new streaming service?.12040Table BRD12:And,would your subscription to Disneys streaming service replace another streamingservice,or would you use it in addition to all the streaming services you currently use?.12341Table BRD13_4:How much do you agree or disagree with each of the following statements?There aretoo many streaming services.12642Table BRD13_5:How much do you agree or disagree with each of the following statements?I pay toomuch for all of my streaming services.12943Table BRD13_6:How much do you agree or disagree with each of the following statements?I wish allof the shows I wanted to watch were on one streaming service.13244TableBRD13_7:Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?Streamingproviders produce quality movies and shows.13545TableBRD13_8:Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?Isubscribeto too many streaming services.13846TableBRD13_9:Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?Streamingservices make it easy to watch the shows and movies I want.14147Table BRD13_10:How much do you agree or disagree with each of the following statements?I amwilling to subscribe to a streaming service in order to watch a particular show.14448Summary Statistics of Survey Respondent Demographics.1474National Tracking Poll#170806,August,20175Table BRD1Crosstabulation Results by Respondent DemographicsTable BRD1:Do you prefer to communicate with others using text,voice,or video?DemographicTextVoiceVideoDont Know/NoOpinionTotal NAdults50%(1107)37%(812)4%(95)8%(187)2201Gender:Male38%(398)45%(481)6%(68)11%(112)1059Gender:Female62%(709)29%(330)2%(27)7%(75)1142Age:18-2961%(301)20%(101)7%(35)12%(59)495Age:30-4462%(335)27%(145)5%(27)6%(34)541Age:45-5454%(238)34%(150)3%(12)9%(38)438Age:55-6440%(131)52%(171)3%(9)6%(19)330Age:65+26%(103)62%(246)3%(12)9%(37)398PID:Dem(no lean)50%(356)37%(262)4%(30)8%(57)705PID:Ind(no lean)53%(421)32%(260)4%(31)11%(88)800PID:Rep(no lean)47%(330)42%(290)5%(34)6%(43)697PID/Gender:Dem Men38%(118)46%(142)7%(23)9%(28)311PID/Gender:Dem Women60%(238)31%(120)2%(7)7%(28)393PID/Gender:Ind Men39%(148)41%(155)6%(21)14%(51)374PID/Gender:Ind Women64%(273)25%(105)2%(10)9%(37)425PID/Gender:Rep Men35%(132)49%(185)7%(24)9%(33)374PID/Gender:Rep Women61%(198)33%(105)3%(10)3%(10)323Tea Party:Supporter53%(301)36%(208)6%(35)5%(29)572Tea Party:Not Supporter50%(804)37%(597)4%(60)10%(157)1619Ideo:Liberal(1-3)51%(366)35%(254)6%(44)8%(58)722Ideo:Moderate(4)52%(236)39%(177)2%(10)7%(30)454Ideo:Conservative(5-7)49%(354)42%(301)4%(29)5%(39)723Educ:College49%(772)36%(564)5%(75)10%(155)1567Educ:Bachelors degree55%(229)38%(160)2%(9)4%(17)416Educ:Post-grad49%(106)40%(87)5%(10)7%(14)219Income:Under 50k50%(653)36%(471)5%(67)10%(126)1316Income:50k-100k51%(328)38%(248)4%(23)7%(46)644Income:100k+53%(127)38%(93)2%(6)6%(16)241Continued on next page6Morning ConsultTable BRD1Table BRD1:Do you prefer to communicate with others using text,voice,or video?DemographicTextVoiceVideoDont Know/NoOpinionTotal NAdults50%(1107)37%(812)4%(95)8%(187)2201Ethnicity:White52%(904)38%(665)3%(53)7%(128)1750Ethnicity:Hispanic45%(149)33%(108)10%(33)12%(39)329Ethnicity:Afr.Am.41%(109)36%(97)11%(28)13%(34)269Ethnicity:Other52%(94)27%(49)8%(14)13%(24)182Relig:Protestant47%(231)42%(208)5%(26)6%(31)495Relig:Roman Catholic47%(218)42%(198)5%(25)6%(28)468Relig:Ath./Agn./None52%(354)30%(206)3%(22)14%(94)675Relig:Something Else52%(162)36%(113)4%(14)8%(24)313Relig:Evangelical53%(312)36%(215)6%(33)5%(30)590Relig:Non-Evang.Catholics45%(279)44%(276)4%(27)6%(38)620Relig:All Christian49%(592)41%(491)5%(60)6%(68)1210Relig:All Non-Christian52%(515)32%(319)4%(35)12%(118)988Community:Urban49%(253)34%(175)6%(32)12%(60)521Community:Suburban49%(513)40%(414)4%(42)7%(77)1046Community:Rural54%(340)35%(223)3%(22)8%(50)635Employ:Private Sector59%(405)33%(229)3%(23)5%(35)692Employ:Government57%(100)31%(55)5%(9)7%(12)176Employ:Self-Employed43%(78)42%(74)8%(15)7%(13)179Employ:Homemaker69%(132)20%(39)5%(9)6%(12)192Employ:Student61%(60)29%(29)4%(4)6%(6)99Employ:Retired29%(143)57%(285)3%(16)11%(52)496Employ:Unemployed55%(104)29%(54)5%(10)10%(20)188Employ:Other47%(85)26%(46)6%(10)21%(38)178Military HH:Yes40%(175)43%(188)8%(34)9%(41)437Military HH:No53%(932)35%(624)3%(61)8%(146)1764RD/WT:Right Direction45%(386)40%(341)6%(53)9%(75)856RD/WT:Wrong Track54%(721)35%(470)3%(42)8%(112)1345Continued on next pageNational Tracking Poll#170806,August,20177Table BRD1Table BRD1:Do you prefer to communicate with others using text,voice,or video?DemographicTextVoiceVideoDont Know/NoOpinionTotal NAdults50%(1107)37%(812)4%(95)8%(187)2201Strongly Approve43%(201)41%(193)6%(29)10%(48)471Somewhat Approve49%(235)41%(194)5%(25)5%(24)479Somewhat Disapprove53%(158)36%(109)5%(14)6%(20)301Strongly Disapprove55%(448)36%(290)3%(23)7%(55)816Dont Know/No Opinion48%(65)19%(26)3%(3)30%(41)135#1 Issue:Economy55%(304)37%(204)2%(12)6%(34)554#1 Issue:Security47%(198)40%(167)6%(26)7%(31)422#1 Issue:Health Care52%(239)37%(171)5%(22)5%(25)457#1 Issue:Medicare/Social Security33%(107)50%(162)4%(15)13%(41)325#1 Issue:Womens Issues64%(81)18%(23)6%(8)11%(13)125#1 Issue:Education65%(92)21%(30)4%(5)11%(15)143#1 Issue:Energy54%(46)31%(26)8%(7)6%(5)85#1 Issue:Other44%(40)31%(28)(0)24%(22)902016 Vote:Democrat Hillary Clinton48%(337)40%(282)4%(29)7%(47)6962016 Vote:Republican Donald Trump47%(357)42%(318)3%(24)8%(58)7572016 Vote:Someone else50%(93)37%(69)4%(7)9%(16)1852012 Vote:Barack Obama45%(360)42%(335)5%(44)7%(57)7952012 Vote:Mitt Romney45%(266)46%(275)3%(18)6%(36)5942012 Vote:Other48%(44)39%(36)3%(3)9%(9)922012 Vote:Didnt Vote61%(436)23%(164)4%(31)12%(85)7174-Region:Northeast45%(182)38%(154)7%(26)10%(39)4024-Region:Midwest50%(238)38%(179)2%(12)9%(45)4744-Region:South52%(422)36%(290)4%(33)9%(70)8154-Region:West52%(265)37%(188)5%(25)7%(34)511Note:Row proportions may total to larger than one-hundred percent due to rounding.For more information visit MorningConsultI.8Morning ConsultTable BRD2_4Table BRD2_4:How recently have you used each the following applications to communicate with others?Text messages(SMS)DemographicTodayWithin thepreviousweekWithin thepreviousmonthWithin theprevious yearMore than ayear agoI have neverused thisapplicationTotal NAdults63%(1393)16%(362)5%(116)2%(46)2%(42)11%(241)2201Gender:Male50%(527)22%(229)8%(89)3%(28)3%(29)15%(156)1059Gender:Female76%(867)12%(133)2%(27)2%(18)1%(13)7%(85)1142Age:18-2974%(365)10%(48)5%(27)2%(11)2%(12)6%(32)495Age:30-4478%(421)10%(54)3%(17)1%(5)1%(7)7%(36)541Age:45-5468%(299)16%(71)3%(11)1%(6)2%(11)9%(39)438Age:55-6459%(196)21%(70)6%(21)2%(6)2%(5)10%(32)330Age:65+28%(113)30%(117)10%(40)4%(17)2%(8)26%(103)398PID:Dem(no lean)64%(452)16%(110)6%(40)2%(13)2%(14)10%(74)705PID:Ind(no lean)65%(516)14%(116)6%(47)2%(15)2%(15)11%(91)800PID:Rep(no lean)61%(425)19%(135)4%(29)3%(18)2%(13)11%(76)697PID/Gender:Dem Men50%(154)22%(70)9%(28)2%(6)3%(9)14%(45)311PID/Gender:Dem Women76%(298)10%(41)3%(12)2%(8)1%(6)7%(29)393PID/Gender:Ind Men50%(189)20%(75)10%(37)3%(10)3%(10)14%(53)374PID/Gender:Ind Women77%(327)10%(41)2%(9)1%(5)1%(5)9%(38)425PID/Gender:Rep Men49%(184)23%(85)6%(24)3%(13)3%(10)16%(58)374PID/Gender:Rep Women75%(242)16%(51)2%(5)2%(5)1%(2)6%(18)323Tea Party:Supporter62%(356)17%(99)6%(33)3%(15)2%(12)10%(57)572Tea Party:Not Supporter64%(1033)16%(258)5%(83)2%(30)2%(30)11%(183)1619Ideo:Liberal(1-3)66%(480)16%(117)5%(37)2%(11)1%(7)10%(69)722Ideo:Moderate(4)61%(279)18%(81)6%(28)2%(8)3%(12)10%(47)454Ideo:Conservative(5-7)60%(434)18%(133)6%(41)3%(20)2%(13)11%(81)723Educ:College62%(976)16%(245)6%(89)2%(35)2%(35)12%(186)1567Educ:Bachelors degree65%(271)20%(82)5%(19)2%(7)1%(4)8%(33)416Educ:Post-grad67%(146)16%(34)4%(8)2%(4)1%(3)10%(22)219Continued on next pageNational Tracking Poll#170806,August,20179Table BRD2_4Table BRD2_4:How recently have you used each the following applications to communicate with others?Text messages(SMS)DemographicTodayWithin thepreviousweekWithin thepreviousmonthWithin theprevious yearMore than ayear agoI have neverused thisapplicationTotal NAdults63%(1393)16%(362)5%(116)2%(46)2%(42)11%(241)2201Income:Under 50k59%(777)16%(213)6%(80)3%(34)3%(34)14%(178)1316Income:50k-100k68%(435)18%(114)5%(30)2%(10)1%(5)8%(50)644Income:100k+75%(182)14%(34)3%(6)1%(2)2%(4)5%(13)241Ethnicity:White64%(1119)17%(290)4%(78)2%(40)2%(28)11%(196)1750Ethnicity:Hispanic69%(227)15%(51)8%(25)2%(5)1%(3)6%(19)329Ethnicity:Afr.Am.58%(157)14%(37)10%(26)1%(2)4%(11)13%(36)269Ethnicity:Other65%(118)19%(35)7%(12)2%(4)2%(3)5%(10)182Relig:Protestant58%(289)18%(89)6%(30)2%(11)2%(12)13%(63)495Relig:Roman Catholic60%(281)20%(96)6%(30)2%(11)1%(5)10%(46)468Relig:Ath./Agn./None67%(449)13%(88)4%(30)2%(14)2%(17)11%(77)675Relig:Something Else65%(205)18%(55)5%(16)2%(6)2%(7)8%(25)313Relig:Evangelical64%(379)15%(88)5%(29)2%(12)2%(13)12%(69)590Relig:Non-Evang.Catholics58%(360)21%(129)7%(41)2%(14)1%(6)11%(69)620Relig:All Christian61%(739)18%(217)6%(70)2%(27)2%(19)11%(139)1210Relig:All Non-Christian66%(654)14%(143)5%(46)2%(19)2%(24)10%(102)988Community:Urban64%(332)16%(85)5%(27)1%(7)2%(12)11%(58)521Community:Suburban64%(672)16%(169)5%(57)3%(29)2%(16)10%(102)1046Community:Rural61%(390)17%(107)5%(32)2%(10)2%(14)13%(81)635Employ:Private Sect