ContentsExecutiveSummaryIssue1|GeneralRetailIssue2|E-commerceIssue3|DepartmentstoresIssue4|ShoppingMallsIssue5|Hypermarkets/SupermarketsIssue6|ConvenienceStoresIssue7|LuxuryMarketIssue8|Cross-borderE-commerce(Import)Issue9|RetailandE-commerceLogistics011037597491105118135160SpotlightonChinaRetailExecutiveSummary|1SpotlightonChinaRetail|1ExecutiveSummaryChina’sretailsectorseesmodestgrowthin2017;yetChina-U.S.tradewarissettodampenconsumersentimentanddrivedownretailsalesgrowth.Chinahasbeentheworld’ssecond-largestretailandconsumermarketaftertheU.S.since2014.Totalretailsalesofconsumergoodsreached36.6trillionyuanin2017,upnominallyby10.2%yoy.In1H18,totalretailsalesofconsumergoodsincreasednominallyby9.4%yoytoreach18.0trillionyuan.However,theescalatingChina-U.S.tradewarissettohindereconomicgrowth,whichinturnwillaffectconsumersentimentandconsumerspending.China’sretailsectorasawholewillbeadverselyaffectedandisexpectedtoseesingle-digitsalesgrowthinthecomingyear.MillennialsandgenerationZreshapetheretaillandscape.MiddleclassconsumersinChina,particularlythemillennialsandpost-millennials(orgenerationZ),arebecomingincreasinglyinfluentialintheretailsector.Chinawillhavetheworld’slargestmiddleclasspopulationby2027,asegmentwhosestrongspendingpowerwillreshapeconsumptiondomesticallyandinternationallyoverthenextdecade.Localandinternationalretailersarerampingupeffortstoengagemoreeffectivelywiththeseinfluentialconsumers.Tolureyoungshoppers,brandsareincreasinglyturningtoyoungcelebritiesandinfluencerstomarkettheirproducts,andarelaunchingnewproductlineswithyoungertastes.Retailersstrivetodiversifytheirproductandserviceofferingsanddeliverenrichedlifestyleshoppingexperiences.Toenticeshoppers,manyretailershaveexpandedintonewsectorsandcollaboratedwithothermarketplayerstoexpandserviceofferingsandgeneratenewrevenuestreams.Meanwhile,tomeetthehigherexpectationsoftoday’sconsumers,moreandmoreretailers--especiallydepartmentstoresandshoppingmalloperators--haveupgradedbyintroducingnewandinnovativeconc...
