NorthAmericaEquityResearch07January2019ProprietarySurveySuggestsSocialMediaAliveandWellFB&TWTRAmongTopPicksfor2019;KeyTakesandChartsHereinInternetDougAnmuthAC(1-212)622-6571douglas.anmuth@jpmorgan.comBloombergJPMAANMUTHJ.P.MorganSecuritiesLLCDylanHaber(1-212)622-8613dylan.haber@jpmchase.comJ.P.MorganSecuritiesLLCCoryACarpenter(1-212)270-8125cory.carpenter@jpmorgan.comJ.P.MorganSecuritiesLLCDaeKLee,CFA(1-212)622-5673dae.k.lee@jpmorgan.comJ.P.MorganSecuritiesLLCNeerajSKookada,CFA(1-212)622-8980neeraj.s.kookada@jpmchase.comJ.P.MorganIndiaPrivateLimitedSeepage19foranalystcertificationandimportantdisclosures,includingnon-USanalystdisclosures.J.P.Morgandoesandseekstodobusinesswithcompaniescoveredinitsresearchreports.Asaresult,investorsshouldbeawarethatthefirmmayhaveaconflictofinterestthatcouldaffecttheobjectivityofthisreport.Investorsshouldconsiderthisreportasonlyasinglefactorinmakingtheirinvestmentdecision.www.jpmorganmarkets.comInthisnoteweprovidedetailedresultsandkeytakeawaysfromourproprietarysocialmediausersurveyconductedinDecember2018among1,065USInternetusers.Overallresultssuggestsocialmediausageremainsstrongandsteady,withrespondentsindicatingvirtuallyequalincreasedanddecreasedusageoverthepastyear,&alsoasexpectedinthefuture.Notsurprisingly,surveyresultssuggestsomeusageshiftfromFacebooktootherplatforms,includingInstagram.Butimportantly,respondentsanticipateahigherdegreeofstabilityintheirsocialmediausagegoingforwardandtheoverallperceptionofsocialmediacontinuestoskewpositively.Keytakeaways:1)Facebookremainsthemostusedplatform,utilizedby88%ofrespondents,followedbyFacebookMessenger(61%),Instagram(47%),Twitter(32%),Snapchat(24%),&WhatsApp(15%);2)Timespentonsocialmediaoverthelastyearremainedthesamefor43%ofrespondents,increasedfor29%,&decreasedfor28%.Responsesonfutureusagesuggestmorestability,w/56%ofrespondentsexpectingtheirsocialmediatimetobeflat,23%expectinganincrease,&22%expectingadecrease;3)Overallperceptionofsocialmediaskewspositive,w/37%ofrespondentsviewingitash...
