Football502019TheannualreportonthemostvaluableandstrongestfootballbrandsMay20192BrandFinanceFootball50May2019BrandFinanceFootball50May20193Contents.AboutBrandFinance2GetinTouch2BrandFinanceFootballAnnual20194Foreword6ExecutiveSummary8BrandFinanceFootball50(EUR|GBP|USDm)16BrandFinanceFootball50StrongestBrands18BrandFinanceFootball50EnterpriseValue19BrandValuationMethodology20EnterpriseValueMethodology22BrandStrengthMethodology23MethodologyVenuePerformanceRatingbyBuroHappold24Top10Profiles26FootballFanResearch36MarketResearchReport39TheRealStory40FootballSponsorship44OnTheMove:TheChangingFaceofFootballConsumption48TheEvolvingRoleofStadia54SponsorshipServices56SportsServices57SportsServicesClients58ConsultingServices60CommunicationsServices61Definitions62BrandFinanceNetwork64BrandFinanceistheworld’sleadingindependentbrandvaluationconsultancy.BrandFinancewassetupin1996withtheaimof‘bridgingthegapbetweenmarketingandfinance’.Formorethan20years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.Weprideourselvesonfourkeystrengths:+Independence+TechnicalCredibility+Transparency+ExpertiseWeputthousandsoftheworld’sbiggestbrandstothetesteveryyear,evaluatingwhicharethestrongestandmostvaluable.BrandFinancehelpedcrafttheinternationallyrecognisedstandardonBrandValuation–ISO10668,andtherecentlyapprovedstandardonBrandEvaluation–ISO20671.Forbusinessenquiries,pleasecontact:BrynAndersonDirectorb.anderson@brandfinance.comFormediaenquiries,pleasecontact:KonradJagodzinskiCommunicationsDirectork.jagodzinski@brandfinance.comForallotherenquiries,pleasecontact:enquiries@brandfinance.com+44(0)2073899400Formoreinformation,pleasevisitourwebsite:www.brandfinance.comlinkedin.com/company/brand-financetwitter.com/brandfinancefacebook.com/brandfinanceinstagram.com/brand.financeAboutBrandFinance.GetinTouch.GlobalForum2019www.brandfinance.com/eventsUnderstandingtheValueofGeographicBranding2April2019JoinusattheBrandFinanceGlobalForum,anaction-packedday-longeventatt...
