Bluetooth-2019蓝牙市场报告（英文）-2019.7-43页.pdf

BluetoothMarket Update2 0 1 |2Table of Contents1.0 A Letter from the Executive Director.32.0 What is Bluetooth SIG,Inc.?.43.0 What is the Bluetooth Market Update?.54.0 Community.6 4.1 Membership.74.2 Specifications.84.3 Shipments.94.4 ShipmentsbyRadioVersion.105.0 Solutions.115.1SolutionstoMeetMarketNeeds.125.2 AudioStreaming.135.3 DataTransfer.145.4 LocationServices.155.5 DeviceNetworks.165.6 ShipmentsbySolutionArea.176.0 Markets.18 6.1 Phone,Tablet&PC .196.2 Audio&Entertainment .226.3 Automotive.256.4 ConnectedDevice.286.5 SmartBuilding .316.6 SmartIndustry .346.7 SmartHome.376.8 SmartC|3Mark Powell|Executive Director|Bluetooth SIG,Inc.A Letter from the Executive DirectorFormorethantwodecades,theBluetoothmembercommunityhasbeenprovingthevalueofwirelessconnectivity.Fromwirelessaudioandwearabledevicestolocationservicesandautomationsolutions,Bluetoothmembercompaniescontinuetomeettheneedsofnewconsumer,commercial,andindustrialmarkets.Thankstotheongoingeffortsofadevotedmembercommunity,Bluetoothissecuringitsplaceintomorrowssmartbuildings,smarthomes,andsmartcities.Keymarketleadersaremaking thestrategicchoicetointegrateBluetoothmeshnetworking intotheirhomeandcommercialautomationsolutions.RecentadvancementsinBluetoothlocationservices,includingthe launchofdirectionfindingcapabilities,arefurthersolidifying theroleofBluetoothinnewmarkets.I|4The Bluetooth SIG manages three charter programs:Formedin1998,theBluetoothSpecialInterestGroup(SIG)isthenot-for-profittradeassociationthatoverseesBluetoothtechnology,servingindustry-leadingmembercompaniesacrosstheglobe.BasedinKirkland,Washington,USA,weworkwithourmembercompaniestoperfectandadvanceasimple,flexible,andsecurewirelesscommunicationsolutionthathelpscreateaconnectedworld,freefromwires.Specification We expand the capabilities of Bluetooth technologybyfacilitatingthecollaborationofourmembercompaniestocreatenewandenhancedBluetoothspecifications.Promotion We grow the Bluetooth brand byincreasingtheawareness,understanding,andadoptionofBluetoothtechnology.Qualification We drive Bluetooth interoperabilitythroughaworld-classmemberproductqualificationprogramthatincludesaccesstotheBluetoothtechnologyandtrademarklicenseagreements.What is Bluetooth SIG,Inc.?|5SupportedbyupdatedforecastsfromABIResearchandinsightsfromseveralotheranalystfirms,theBluetoothMarketUpdateexamines:ThegrowthandhealthoftheBluetoothSIGmembercommunity TrendsandforecastsforeachofthekeyBluetoothsolutionareas NewtrendsintraditionalBluetoothmarketsaswellasforecastsin emergingmarketsinwhichBluetoothistakingonanexpandedroleTheBluetoothMarketUpdateisintendedtohelpglobalIoTdecisionmakers stayuptodateontheroleBluetoothtechnologycanplayintheirtechnical roadmapsandmarkets.ThetrendsintheBluetoothMarketUpdatehighlightthedirectionoftheBluetoothmembercommunityandtechnologyasBluetoothcontinuesitsexpansionfromapersonalcommunicationssolutiontoacommercialandindustrial-grade connectivityengine.What is the Bluetooth Market Update?CommunitySolutionsMarketsThe Bluetooth community continually expands the technology to solve new connectivity challenges and address new market opportunities.*NumbersarederivedfromABIResearch.DatafilesincludeWirelessConnectivity,IndoorLocationRTLS,ConnectedCar,CommercialBuildingAutomation,MobileAccessories,andBluetoothcustomdataset.Forecastsdonotconstitutea promise to ship.CommunityBluetooth is more than a technology.Its also a community.Bluetoothisanincrediblecommunityof35,000 membercompaniescommittedtocreatinga connectedworld,|7MembershipTheBluetoothmembercommunitycontinuestoexperiencestronggrowthandnowhas35,000companiesspreadevenlyacrossallregionsoftheworld,highlightingthetrueglobalfootprintofBluetoothtechnology.Source:BluetoothSIG,asof31Dec2018Total Bluetooth MembershipLearn more about membership20132014201520162017201820,42625,47028,52531,77433,79334,46570%Growthin membershipover 5 yearsBluetooth Membership by Region in 2018Americas34%APAC36%EMEA29%11,870 Members12,531 Members10,064 MembersCollaboratingGrowing D|8SpecificationsTheBluetoothSIGworkinggroupsandcommitteesarethereasonBluetoothtechnologyistheglobalwirelessstandardpoweringtheInternetofThings.Thehardworkandcommitmentofourworkinggroupsandcommitteesarewhatdrivethecontinuousinnovationof thetechnology.WorkingGroups15Active Specification Projects70New Group and Committee Members in 20182,012Learn more about working groupsWorking groups are the backbone of the Bluetooth SIG,bringing specifications to life.Source:BluetoothSIG,asof31Dec2018CollaboratingGrowing D|9ShipmentsWiththesupportofacommittedmembercommunity,Bluetoothtechnologyhasmetthegrowingdemandsforwirelessinnovationformorethan20years.Sinceitsintroductionin1998,Bluetoothdeviceshipmentscontinuetoincreasewithnosignof slowingdown.Total Annual Bluetooth Device Shipments20142015201620172018201920202021202220235.42018-20238%CAGR5.04.74.44.03.73.43.23.02.7numbersinbillionsCollaboratingGrowing DeliveringSource:ABIResearch,|10Shipments by Radio VersionBluetooth Low Energy is the common thread across the IoTAsBluetoothLowEnergycontinuesitsrapidgrowth,itprovidesacommonthreadincombochips,poweringconnectivityacrossmultiplewirelesstechnologies.Bluetooth BR/EDR is not going awayDual-moderadiosarerapidlyreplacing single-modeBR/EDRradios,ensuringthegreatestadvantageandavailabilityofBluetoothtechnologyfordevelopers.Annual Bluetooth Low Energy single-mode shipments set to triple by 2023By2023,morethan1.6billionBluetoothLowEnergydeviceswillshipeachyear,and90%ofallBluetoothdeviceswillincludeBluetoothLowEnergytechnology.BR/EDRBR/EDR+LELEBluetooth Device Shipments by Radio Versionnumbersinbillions90%ofallBluetoothdeviceswillincludeBluetoothLowEnergyby20232.7BILLIONBluetoothdeviceswillshipwithbothBR/EDRandBluetoothLowEnergyin20191/3ofallshipmentswillbeBluetoothLowEnergysingle-modedevicesby20232013201220142015201620172018 2019 2020 2021 2022 20231.02.03.04.05.06.0TodaySource:ABIResearch,2019SolutionsBluetooth proves the power of connection.It expands to meet market needs.Morethanjustaradiotechnology,Bluetoothprovidesfull-stack,fit-for-|12AudioStreamingDataTransferLocationServicesDeviceNetworksFrom fitness trackers and health&wellness monitors to toys and tools,millions of new Bluetooth low-power,data-transferring devices free consumers from wires every year.New advancements in Bluetooth technology are enabling powerful,low-cost indoor positioning and location services solutions.Stripping away the hassle of wires on headsets,speakers,and home entertainment devices,Bluetooth has revolutionized wireless audio streaming.The release of Bluetooth mesh networking has paved the way for the creation of large-scale device networks capable of controlling,monitoring,and automating tens,hundreds,or thousands of connected devices.Solutions to Meet Market NeedsTheBluetoothcommunitycontinuestomeettheever-expandingneedsforwirelessconnectivity.Afterfirstaddressingaudiostreaming,Bluetoothexpandedintolow-powerdatatransfer.Now,Bluetoothismeetingthemarketdemandforindoorlocationservicesandreliable,large-scaledevicenetworks.Learn more about the Bluetooth Solution A|13Wireless Headsets-Theoriginalwirelessaudiodevice,frompaddedearphonestotruewirelessearbuds,Bluetoothheadsetsarenowamust-haveaccessoryfor mobilephones.Wireless Speakers-Whetheritsahigh-fidelityentertainmentsysteminthehomeoraportableoptionforthebeachorpark,theresaspeakerforanyoccasionineveryimaginableshapeandsize.In-Car Systems-Bluetoothin-carinfotainmentsystemspairwithdriversmartphonestoenablehands-freeaudiostreamingandcalling,allowingdriverstokeeptheirfocusonwhatmattersmost.Data TransferLocation ServicesDevice NetworksAudio StreamingAnnual Bluetooth Audio Streaming Device Shipmentsnumbersinbillions2018-20237%CAGR20142015201620172018201920202021202220231.271.201.131.060.980.910.820.690.620.521.27 billionannualshipmentsAudio StreamingSolution AreaSource:ABIResearch,|14Sports&Fitness-Bluetoothpowerswearabledeviceslikefitnesstrackersandsmartwatchesthatareshowinguponwristseverywheretomonitorsteps,exercise,activity,andsleep.Health&Wellness-Frombloodpressuremonitorstoportableultrasoundandx-rayimagingsystems,Bluetoothtechnologyhelpspeopletrackandimprovetheiroverallwellbeingwhilemakingiteasierforhealthcareprofessionalstoprovide qualitycare.PC Peripherals&Accessories-AdrivingforcebehindBluetoothisfreedomfromwires.Whetheritsakeyboard,trackpad,ormouse,computersnolongerneedwirestostayconnected.2018-202314%CAGR20142015201620172018201920202021202220231.351.181.050.920.790.690.600.490.340.27Data TransferSolution AreaData TransferLocation ServicesDevice NetworksAudio StreamingAnnual Bluetooth Data TransferDevice Shipmentsnumbersinbillions1.35 billionannualshipmentsSource:ABIResearch,20192018-202343%CAGR|15Point of Interest Information-Retailersadoptedpointofinterest(PoI)informationbeaconsearly,butsmartbuildings,smartindustry,andsmartcitiesarenowdiscoveringhowbeaconscanimprovethequalityoflifeforcitizensandenhancethevisitorexperience.Item Finding-AgrowingnumberofconsumersareattachingBluetoothtagstokeys,wallets,purses,andotherpersonalproperty.Whenanitemwithatagismisplaced,theusersimplylaunchesanapplicationontheirsmartphonetolocateit.Asset Tracking-Bluetoothispoweringrapidgrowthinreal-timelocationservices(RTLS)solutionsusedfortrackingassetsandpeople,whetherthatslocatingtoolsandworkersinawarehouseormedicaldevicesandpatientsinahospital.Wayfinding-Fromairportsandtrainstationstomuseumsandstadiums,Bluetoothindoorpositioningsystems(IPS)havequicklybecomethestandardforovercomingtheindoorcoveragechallengesofGPS,helpingvisitorsnavigatetheirwaythroughcomplexfacilities.Location ServicesSolution Area431 millionannualshipmentsData TransferLocation ServicesDevice NetworksAudio StreamingAnnual Bluetooth Location Services Device ShipmentsnumbersinmillionsSource:ABIResearch,|16Control Systems-Bluetoothmeshnetworkingisquicklybeingadoptedasthewirelesscommunicationsplatformofchoiceinanumberofcontrolsystems,includingadvancedlightingsolutionsforthesmartbuildingandsmart industrymarkets.Monitoring Systems-Bluetoothwirelesssensornetworks(WSN)monitorlight,temperature,humidity,andoccupancytoimproveemployeeproductivity,lowerbuildingoperatingcosts,orbettermeetconditionandmaintenancerequirementsofproductionequipmenttoreduceunplanneddowntime.Automation Systems-Bluetoothenablestheautomationofabuildingsessentialsystems,includingHVAC(heating,ventilationandairconditioning),lighting,andsecuritytoharnessenergysavings,loweroperatingcosts,andimprovethelifespanofabuildingscoresystems.2018-202323%CAGR360201720182019202020212022202332728924418713077Device NetworksSolution AreaData TransferLocation ServicesDevice NetworksAudio Streaming360 millionannualshipmentsAnnual Bluetooth Device Networks Device ShipmentsnumbersinmillionsSource:ABIResearch,|17AudioStreamingDeviceNetworksDataTransferLocationServicesA connected world,free from wires,is quickly becoming a realityThewideapplicationofBluetoothtechnologyshowsusthatanythingcanbeaconnecteddevice.Simpledatatransfersolutionsareforecastedtodoublefrom690millionshippedannuallyin2018to1.3billionannualshipmentsin2023.Audio streaming will see steady growthEvenwhileBluetoothisexpandingintonewmarketsandusecases,Bluetoothwirelessaudiosolutionsarestillontherisewithannualshipmentsexpectingtoseea7%CAGRoverthenextfiveyears.At 43%CAGR,location services is the fastest growing Bluetooth solution areaIncreasingdemandforlocationservicesispoweringasurgeinBluetoothwayfinding,assettracking,anditemfindingsolutions.By2023,therewillbe1.7billionactivehandsetsengagedinBluetoothlocationservices.Shipments by Solution Area*Phone,tablet,andPCdevicesnotincludedSource:ABIResearch,2019#1DatatransferwillbetheleadingBluetoothsolutionareabyvolumein202339%ofallBluetoothperipheraldevicesshippedin2023 willsupport audiostreaming*300MILLIONBluetoothtagsareprojectedtoshipeach yearby2023Bluetooth Device Shipments by Solution Area*numbersinbillions2013201220142015201620172018 2019 2020 2021 2022 20231.00.51.52.03.03.52.5TodayMarketsConnection drives innovation.Innovation creates markets.Fortwodecades,Bluetoothhascreatedconnectionsthatpowerinnovation,establishnewmarkets,|19Bluetoothcontinuestoshapehowweinteractwithand navigatetheworld.Nowincludedinallnewsmartphones,tablets,andlaptops,Bluetoothhasbecomethestandardforpersonal wirelessconnections.Phone,Tablet&PC|20Phone,Tablet&PCMarket NumbersBuildingHomeIndustryAutomotiveDeviceCityAudioPhoneAnnual Bluetooth Phone,Tablet&PC Device Shipmentsnumbersinbillions100%ofsmartphones,tablets,andlaptopsincludeBluetooth20142015201620172018201920202021202220232.122.102.082.052.011.971.931.972.011.892.1 billionannualshipmentsSource:ABIResearch,|21Phone,Tablet&PCMarket InsightsLearn more about the phone,tablet&PC marketPlatform ubiquity maximizes developer opportunitiesWithBluetoothincludedin100%ofnewsmartphones,tablets,andPCs,developerscanbeassuredthetechnologywillbeavailablefortheirapplicationsandsolutions.Bluetooth is responsible for the trend to design out the audio jackWhenpurchasingheadphones,halfofallconsumersnowchooseBluetoothoverwired.Inaddition,by2023,90%ofallspeakerswillincludeBluetooth.Smartphones are driving rapid adoption of location servicesSmartphoneshavebecomethego-totoolforlocationservices,includingindoornavigation,itemfinding,andpointofinterestinformationsolutions.Withmorethan474millionhandsetsactivelyengaged,Bluetoothlocationservicesarenowanintegralpartofthesmartphoneexperience.Smartphones and tablets are becoming the machine interface in emerging marketsCommercialmanufacturingandindustrialautomationareadoptingsmartphonesandtabletsasmobiledisplaysformanagingandmonitoringcriticalequipmentinday-to-dayoperations.BuildingHomeIndustryAutomotiveDeviceCityAudioP|22Bluetoothissynonymouswithwirelessaudioandhas foreverchangedthewayweconsumemedia.Strippingawaythehassleofcordsonheadsets,speakers,andentertainmentdevices,Bluetoothenablesconsumers toexperiencemusicandentertainmentfree fromwires.Audio&EntertainmentAudio&EntertainmentMarket N|23Annual Bluetooth Audio&Entertainment Device Shipmentsnumbersinbillions300MILLIONBluetoothremotecontrolswillshipannuallyby202350%ofallheadphonessoldtodayincludeBluetooth9 10speakerswillincludeBluetoothby2023OUTOF0.6620142015201620172018201920202021202220231.601.501.411.321.221.131.040.870.771.6 billionannualshipmentsBuildingHomeIndustryAutomotiveDeviceCityAudioPhoneSource:ABIResearch,|24Audio&EntertainmentMarket InsightsLearn more about the audio&entertainment marketMarket transition to wireless speakers is nearly completeRapidgrowthinwirelessportablespeakersandsoundbarsconfirmsconsumerpreferenceforandconfidenceinwirelessaudio.Nearly90%ofallspeakersareforecastedtoincludeBluetoothby2023.Consumer demand for Bluetooth headsets continues to growWithover720millionshippingperyearby2023,Bluetoothheadsetsandheadphonesremainthemostpopulardevicecategoryforaudioandentertainment.Over half of all TVs sold by 2023 will include BluetoothDrivenbythedesireforabettersoundexperience,morethanhalfofnewTVsaroundtheworldwillincludeBluetoothasastandardconnectivityoptionby2023.Inaddition,Bluetoothr