GFK-2019年美国营销洞察报告（英文）-2019.8-22页.pdfVIP免费

1GfKFutureBuy®2019USMarketFindingsHighlights|August20192YourinvaluableresourcetowinwithshoppersallovertheworldGfKFutureBuy®2019overviewThemosteffectivewayto“getsmart”aboutyourshoppersWinningshoppersstartswithseeingtheworldthroughtheireyes–profilingtheirrapidlyevolvingbehaviorsandattitudesIt’soneofthemostrobustperspectivesavailableintheshopperspacewithanin-depthlookat18productcategories27diversecountriesallatyourfingertipsviaaneasytousedataportal32019GfKFutureBuy®countrycoverage27countriesn=1,000percountryArgentinaAustriaAustraliaBelgiumBrazilCanadaChinaFranceGermanyHungaryIndiaIndonesiaItalyJapanMexicoNetherlandsPolandRomaniaRussiaSouthAfricaSouthKoreaSpainSwedenSwitzerlandTurkeyUKUSA42019GfKFutureBuy®categorycoverageHousehold•Packagedfoodandbeverages•Smallhomeappliances•Majorhomeappliances18categoriesTechnologies•Smartphones•Smartspeakers•Computing•Wearables•Virtual/augmentedrealityheadset/gear•TV/streamingmediaplayerforTVPersonal•Haircare•Skincare•Cosmetics/fragrances•OTChealthcare•Toys•Clothing/fashion•FinancialServices•Householdwashingandcleaningproducts•Replacementauto/trucktires5GfKFutureBuy®2019illuminatesthemostvitalshopperissuesBricksandClicksTouchpointsMobileshoppingRiseofomni-channelRelationshipbetween“shopping”and“purchasing”RoleofphysicalstorevsonlineSourcesofinformationMostinfluentialinshoppingprocessOnlineandin-storeMostcommonshoppingactivitiesonmobileSocialmediaasemergingshoppingplatformBarrierstosocialmediashoppingSpecialtopicsAttitudesandadoptionlevelsofemergingshoppingtools(i.e.,voice,AR/VR,visualsearch)PeekintofuturewithLeadingEdgeConsumers(LEC)Withabilitytoprofilebyshoppergenerationandcompareacross27countries6ThreetraitsmakethemhighlypredictiveofwherethemarketisgoingLeadingEdgeConsumers(LEC)illuminatefutureshoppinglandscapeInnovatorsthatvaluenewproductsorideasbeforetheirtime;predictiveoftherestofthepopulationEarlyAdoptersInfluentialPassionateShoppers15%ofsampleidentifiedviaproprietaryquesti...