1|GettingtoKnowYourCustomers:AmazonUserStudy2018©2018Feedvisor—TheAlgo-CommerceCompanyGETTINGTOKNOWYOURCUSTOMERSAMAZONUSERSTUDY|2018©2018Feedvisor—TheAlgo-CommerceCompanyAsAmazoncontinuestogrowandshapethee-commerceworld,onlinesellersarelookingfornewwaystobeatthecompetitionandattractcustomers.Forthesecondyearinarow,wecreatedthisreportaspartofoureffortstoprovidethird-partysellerswithcontentthatisrelevantandcriticaltomanagingtheirbusiness.Todothis,weaskedover1,500Amazoncustomersabouttheirbuyinghabits,includinghowoftentheymakepurchases,howtheydeterminewhichitemstobuyandwhichsalesfactorsaremostimportanttothem.Overall,ourdatarevealsthatAmazonshoppersandPrimemembersareshoppingmorefrequentlyandhavehigherexpectationsforsellersthanjustlastyear.Forexample,68percentofPrimemembersmakeonlinepurchasesatleastonceaweek,upfrom50percentlastyear.Thisreportdescribesthesurveyresultsandsharesvaluableinsightsintothedata.WehopethatthisinformationwillbehelpfultoAmazonthird-partysellersastheycontinuetogrowanddeveloptheironlinebusiness.INTRODUCTION2|GettingtoKnowYourCustomers:AmazonUserStudy20183|GettingtoKnowYourCustomers:AmazonUserStudy2018©2018Feedvisor—TheAlgo-CommerceCompanyKEYFINDINGSThe2018AmazonUserStudyuncoveredthefollowingtrendsandstatistics:Almosttwo-thirdsofAmazonshoppers(65percent)rankpriceasthemostimportantfactor(abovefastershipping,freeshippingandbetterproductassortment)whenpurchasingonthesite.Justunder80percentofrespondentsalwaysoroftencheckthird-partysellerratingswhenbuyingfromathird-partyseller.Three-quartersofAmazonuserswillstarttheirshoppingjourneywiththeAmazonsearchbox.Ofthe1,500Amazonshopperssurveyed,47percentreportshoppingwiththeirmobiledevices.Almost60percentreportthattheyshoponlineweekly,andPrimemembersaremorethantwiceaslikelytoshoponlinedailythanregularconsumers(15percentvs.6percent).AboutathirdofAmazonusersgostraighttoAmazon,readytobuy.Othershoppersspendmoretimeonthesiteresearchingproducts,comparingpricesandbrowsingdailydeals.Over95percentofallAmazonusersrep...
