Brands&Amazon:Insights,Opportunities,andConcernsintheAgeofE-CommerceAReportBasedonaSurveyof500+U.S.Brands2©FEEDVISORAmazonhassolidifieditspositionasthemostpowerfulmarketplaceinonlineretail,takingownershipofnearly50%oftheU.S.e-commercemarket.1ConsumershavemigratedtoAmazonfortheirproductsearches,withnearlynineoutoftenshoppersvisitingtheplatformduringtheirproductpurchasecycleand50%ofconsumersbeginningtheirsearchesonit.2’3Forbrands,integratingAmazonaspartoftheirgreatere-commercestrategyrepresentssignificantopportunity.Brandscanexpandtheiraudiences,fortifytheirbrandidentities,diversifytheirrevenuestreams,ortacklebusiness-specificgoalssuchasliquidationorprofitgeneration,amongotherbenefits.Whetherbrandsareoperatingwitha1P,3P,orhybridmodel,Amazonoffersadynamicplatformthattheycancapitalizeontodriveawarenessandengagement,buildinfluence,andunderstandreal-timeconsumerbehaviorsandtrends.NavigatingtheAmazonlandscapecanbeacomplexundertakingduetoaplethoraofdata,competitivepressures,inefficientworkflows,andalackofcontrolovermarketplacerepresentation.BrandsneedAI-poweredtechnology,data-drivenintelligence,andhands-onAmazonexpertisetoreducethatcomplexity,createoperationalefficiencies,andsupportgrowthonanongoingbasis.Werecognizehowcriticalthisopportunityisandwehavealignedourcompany’svisioninsupportofbrands’needs.IntroductionThisreport,Brands&Amazon:Insights,Opportunities,andConcernsintheAgeofE-Commerce,evaluatesthejourneysofmorethan500U.S.brandsandtheirrelationshipswithAmazon—howtheplatformfitsintotheiroveralle-commerceplan,motivatingfactorsforsellingonit,advertisinggoals,monthlyadspendandannualrevenuefigures,andspecificstrategiesfordrivingsales,inadditiontoothercompellinginsights.Inanagewhereonlineretailisadominatingforceandbrandsneedacohesiveplantosimultaneouslyprotecttheirequityanddrivesales,wehopethatyouextracttheinsightsthatwilladdthemostvaluetoyouroperationandenableyoutooptimizeyourend-to-endAmazonstrategy—whetheryouareabrand,retailer,orseller.ThispollwasconductedbyMornin...
