2019手机行业洞察白皮书-腾讯广告-2019.7-37页 (2).pdf

00.511.522.533.544.55-20.00%0.00%20.00%40.00%60.00%80.00%100.00%120.00%140.00%160.00%42.3%45.3%40.3%33.5%24.3%12.5%2013201420152016201720188.3%10.0%20.4%11.1%11.5%6.3%31.1%59.7%46.2%28.9%6.0%20.1%22.2%11.8%9.8%16.6%12.9%5.4%17.5%24.3%21.6%25.0%32.6%49.8%16.2%12.0%20.0%27.3%23.4%24.5%27.9%21.3%28.5%7.9%38.3%20.5%11.6%8.2%6.9%5.6%7.5%4.3%4.6%13.9%29.4%57.3%89.4%88.7%95.6%7.2%7.9%4.5%10.9%35.8%9.3%11.8%9.8%10.7%5.6%7.7%8.8%4.6%19%24%24%31%25%29%13%24%21%24%24%24%22%24%16%23%31%32%32%29%29%31%24%46%29%19%20%16%25%16%48%7%苹果OPPOvivo华为小米荣耀三星一加6个月及以下7-12个月13-24个月25个月及以上苹果OPPOvivo华为小米荣耀三星一加潜在本品换机潜在换向竞品201701201702201703201704201705201706201707201708201709201710201711201712201801201802201803201804201805201806201807201808201809201810201811201812201901201902201903TGI129 104 109 10698TGI111 112 115 106 92TGI152 106 69 59 59TGI58112 115 89114 117 105 64新入网人群更多是低线城市、非核心年龄段人群群体2018年新入网人群基础属性画像TGI77 99 44 30 28 25 380 TGI139 107 98 85 71TGI82 91 111 90 118TGI131 104 109 106 TGI139 107 98 85 71TGI12197 96 74 104 92 86 198TGI59 99 143 125 109TGI108 109 106 95 82 85 69 152TGI142 123 133 118 84 37 9412345扫码关注：金融干货精选获取更多干货资料