••••••••00.511.522.533.544.55-20.00%0.00%20.00%40.00%60.00%80.00%100.00%120.00%140.00%160.00%••••42.3%45.3%40.3%33.5%24.3%12.5%201320142015201620172018•••••••8.3%10.0%20.4%11.1%11.5%6.3%31.1%59.7%46.2%28.9%6.0%20.1%22.2%11.8%9.8%16.6%12.9%5.4%17.5%24.3%21.6%25.0%32.6%49.8%16.2%12.0%20.0%27.3%23.4%24.5%27.9%21.3%28.5%7.9%38.3%20.5%11.6%8.2%6.9%5.6%7.5%4.3%4.6%13.9%29.4%57.3%89.4%88.7%95.6%7.2%7.9%4.5%10.9%35.8%9.3%11.8%9.8%10.7%5.6%7.7%8.8%4.6%•••••19%24%24%31%25%29%13%24%21%24%24%24%22%24%16%23%31%32%32%29%29%31%24%46%29%19%20%16%25%16%48%7%苹果OPPOvivo华为小米荣耀三星一加6个月及以下7-12个月13-24个月25个月及以上苹果OPPOvivo华为小米荣耀三星一加潜在本品换机潜在换向竞品•••••201701201702201703201704201705201706201707201708201709201710201711201712201801201802201803201804201805201806201807201808201809201810201811201812201901201902201903••••••••TGI12910410910698•TGI11111211510692••TGI152106695959TGI581121158911411710564新入网人群更多是低线城市、非核心年龄段人群群体2018年新入网人群基础属性画像TGI779944302825380•TGI139107988571••••••••TGI829111190118TGI131104109106TGI139107988571TGI1219796741049286198••TGI5999143125109•••TGI10810910695828569152TGI142123133118843794•••••••12345扫码关注:金融干货精选获取更多干货资料