103国际中文传播／新时代大华语核心外圈中文教育规划研究新时代大华语核心外圈中文教育规划研究——基于SWOT分析模型孙德平浙江财经大学人文与传播学院郑泽霞北京语言大学语言科学院提要本文借鉴卡奇鲁（Kachru）的世界英语三圈传播模型，将新时代的国际中文教育规划分为三个圈层：大华语圈、海外汉文化圈、拓展圈。其中，大华语圈分为三个小圈层：中国内地（大陆）、中国港澳台地区、海外华人社区，这三个小圈分别称为大华语核心圈、大华语次核心圈、大华语核心外圈。本文运用战略管理学的SWOT分析模型，从优势、劣势、机遇、威胁这四个维度剖析了大华语核心外圈的中文教育规划。经分析，优势—机遇（S-O）增长型战略是最佳选择。最后，本文提出了五条建议，以期为新时代中文教育规划提供新的分析视角和有益参考。关键词新时代；国际中文教育；教育规划；大华语；SWOT分析模型AStudyoftheInternationalChineseLanguageEducationPlanningintheGreaterChineseLanguageCoreOuterCircleintheNewEra—BasedontheSWOTAnalysisModelSunDeping,ZhengZexiaAbstractThispaperdrawsonthecommunicationmodelofthreeconcentriccirclesofworldEnglishesproposedbyKachruanddividestheinternationalChineselanguageeducationplanningintheneweraintothreecircles:theGreaterChineselanguagecircle,theoverseasChineseculturecircle,andtheexpansioncircle.Amongthem,theGreaterChineselanguagecircleisfurtherdividedintothreesmallcircles:themainlandofChina,theHongKong,MacaoandTaiwanregionsofChina,andoverseasChinesecommunities.ThethreesmallcirclesarenamedastheGreaterChineselanguagecorecircle,theGreaterChineselanguagesub-corecircleandtheGreaterChineselanguagecoreoutercircle.ThispaperintendstousetheSWOTanalysismodelinstrategicmanagementtoanalyzetheChineselanguageeducationplanningofthecoreoutercircleoftheGreaterChineselanguagefromthefourdimensionsofstrengths,weaknesses,opportunitiesandthreats.Theanalysisshowsthatthestrength-opportunity(S-O)growthstrategyisthebestchoice.Finally,thepaperputsforwardfivesuggestionsinordertoprovidenewanalyticalperspectivesandusefulreferencesforChineselanguageeducationplanninginthenewera.Keywordsthenewera;internationalChineselanguageeducation;educationplanning;...
