i乡村振兴建设交易平台创业计划书请在这里输入单位/组织名称二○二一年月目录ii第一章执行概要..........................................-3-1.1项目简介....................................................-3-1.2团队管理....................................................-3-1.3营销策略....................................................-4-1.4发展规划....................................................-4-1.5财务分析....................................................-4-1.6建立公益基金................................................-5-第二章市场分析..........................................-6-2.1市场痛点....................................................-6-2.2消费者调查..................................................-7-2.3竞争对手....................................................-7-2.4SWOT分析...................................................-7-第三章营销策略.........................................-10-3.1品牌策略...................................................-10-3.2渠道策略...................................................-11-3.3价格策略...................................................-13-3.4促销策略...................................................-13-第四章企业建设.........................................-15-4.1组织架构...................................................-15-4.2团队管理...................................................-17-第五章财务分析.........................................-19-5.1收益表.....................................................-19-5.2现金流量表.................................................-20-5.3资产负债表.................................................-21-第六章风险与对策.......................................-24-6.1项目风险...................................................-24-6.2解决方案...................................................-25-第3页/共26页第一章执行概要1.1项目简介“乡村振兴”增收项目是我团队开展的一个运用现代电子商务与本地传统农业相结合，搭建健全的电商服务体系，帮助当地农户摆脱现有状态的一项助农项目计划。现...
