校园创业打算书例文..3〔六〕营销策略........................................................................................................4第二章运营业务..........................................................................................................4〔一〕主营业务........................................................................................................4〔二〕拓展业务........................................................................................................6〔三〕特色业………………………………………………………………………………务7第三章市场分析..........................................................................................................7〔一〕图书行业的开展趋势分析................................................................................7〔二〕对现市场图书价格的分析................................................................................8〔三〕对二手书市场的分析.......................................................................................9〔四〕对消费者分析................................................................................................11(五)SWTO分……………………………………………………………………析.……..12第四章选址分析.........................................................................................................11〔一〕书店更是一种交流........................................................................................13〔二〕民大书吧地理分析........................................................................................15第五章营销策略...........................................................................................................15〔一〕民大书吧销售网络及渠道..............................................................................15〔二〕在广告促销方面的策略与施行.......................................................................16(三)在产品销售价格方面的策略与施………………………………………………行..17第六章资金预算.................
