加拿大某海岸旅游资源的详细可行性分析和商业计划书.PDF

Feasibility Study and Business Plan prepared for Powell River Parks and Wilderness Society(PRPAWS)and Community Futures Development Corporation of the Powell River Region and Human Resources Development Canada January,2000 prepared by Synergy Management Group Ltd.Business and Economic Development Consultants 201 Selby St.,Nanaimo,BC V9R 2R2 250-758-6399,or 1-800-838-4808 Fax 250-755-7711 Branch Offices:Vancouver&Victoria Internet Home Pages:http:/www.synergy- e-mail address: and Chris Roddan ADR Forestry Systems/Shearwater Ltd.ADR Forestry Systems/Shearwater Ltd.Powell River,BC Table of Contents Section Description Page 1.0 EXECUTIVE SUMMARY 1 1.1 The Role of Tourism in Sustainable Development 1 1.2 The Link Between Trail Development and Tourism 2 1.3 Powell River,and the Regions Outdoor Adventure Opportunities 3 1.4 Dependency and Diversity and Tourism Multipliers in the Region 4 1.5 Sunshine Coast Trail Backgrounder and Specifications 5 1.6 Local Infrastructure to Support the Trail 5 1.7 Ecotourists:Profile 6 1.8 Role Modelling of Long Distance BC Trails 7 1.9 Regional Stakeholder Interviews 8 1.10 Jurisdiction,Tenure and Forestry Issues 9 1.11 Marketing and Imaging the Sunshine Coast Trail 11 1.12 Ownership,Governance and Management Model 13 1.13 Trail Development:Capital Costs 14 1.14 Proposed Revenue Streams 16 1.15 Budget and Proformas 18 1.16 Sliammon First Nation 25 1.17 Economic Benefits Analysis 26 1.18 Strengths,Weaknesses and Risks 29 1.19 Action Plan&Timelines Chart 32 2.0 FEASIBILITY PLAN AND MARKET/INDUSTRY RESEARCH 38 2.1 Powell River and the Regions Outdoors/Adventure Tourism 39 2.2 Dependency,Diversity and Tourism Multipliers in the Region 50 2.3 Sunshine Coast Trail History and Description 51 Section Description Page 2.4 Powell River Parks and Wilderness Society(PRPAWS)54 2.5 The Ecotourism Marketplace and Industry 56 2.6 Role Modelling Other Long Distance Trails 62 2.7 Overview of Long Distance Trails in B C 67 2.8 Powell River Stakeholders Interviews 75 2.9 Interview Results 75 2.10 Economic Role Modelling 82 2.11 Trail Liability and Risk Management Issues 93 3.0 BUSINESS PLAN AND ACTION PLAN 97 3.1 Local Infrastructure in Place to Support the Trail 98 3.2 Jurisdiction,Tenure and Forestry Issues 100 3.3 Marketing and Imaging the Trail 110 3.4 Ownership,Governance and Management Model 120 3.5 Trail Development Costs 125 3.6 Sliammon First Nation 127 3.7 Proposed Revenue Streams 129 3.8 Budget and Proformas,Including Financial Assumptions 132 3.9 Economic Benefits Analysis 138 3.10 Strengths,Weaknesses and Risks 141 3.11 Training Issues and Opportunities 143 3.12 Action Plan and Timelines 145 Bibliography 151 Sunshine Coast Trail Business Plan Completed by:Synergy Management Group Ltd.Business and Economic Development Consultants 201 Selby St.,Nanaimo,BC V9R 2R2 250-758-6399,or 1-800-838-4808 Fax 250-755-7711 Branch Offices:Vancouver&Victoria Internet Home Pages:http:/www.synergy- e-mail address: and Chris Roddan ADR Forestry Systems/Shearwater Ltd.ADR Forestry Systems/Shearwater Ltd.Powell River,BC January,2000 Readers NoteReaders Note This report represents a combination of a Feasibility Study and a Business/Action Plan.From the onset of Synergys mandate,it was apparent that examining the feasibility and viability of the Sunshine Coast Trail was a critical component of the workload,and preceded the ability to design a Business Plan document that would establish a gameplan for proposed continued implementation of the trail initiative.The results of the research,lessons learned from role modeling and comprehensive feasibility work were integrated into the Business/Action Plan portion of this document.This report is divided into three tabbed sections.1 Executive Summary Presents only an overview of the highlights of the Feasibility Plan and Business/Action Plan.2 Feasibility Plan&Research Represents the results of market research,ecotourism industry research,ecotourist traveler profiling,regional stakeholder interviews,regional infrastructure analysis,jurisdiction and tenure,first nations,and extensive role modeling of other provincial,national and international trails.Further,each area covered herein is accompanied by a analysis of what was learnt from the exercise in direct relation to the Sunshine Coast Trail,and key recommendations and conclusions.3 Business/Action Plan The Business/Action Plan encompasses a strategic analysis of the Sunshine Coast Trails proposed operation,financial forecasting,benefits analysis,strengths and weaknesses,capital and operating costs,proposed ownership and governance,marketing strategies and a Gant Chart Action and Implementation Plan.Page-0-1.Executive Summary and 1.Executive Summary and Action PlanAction Plan The economic impact of outdoor recreational opportunities has been defined as“the sum total of economic gains to all sectors of the economy.”1.Research shows that trails create jobs,enhance property values,expand local businesses,attract new or r