APP创业计划书.doc

**软件开发有限责任公司 创业规划书 目录 一、 执行总结 1.1 公司描述····················································1 1.1.1 公司简介·················································1 1.1.2 公司组织结构·············································1 1.1.3 公司战略目标·············································2 1.1.4 企业文化·················································3 1.2 项目及产品服务介绍··········································3 1.2.1 产品服务·················································3 1.2.2 技术描述················································3 电子商务类型技术描述····································3 地方门户类型技术描述····································4 服务行业类型技术描述····································5 产品展示类型技术描述····································6 1.2.3 盈利模式介绍·············································7 1.3 商业模式及盈利预测··········································7 二、 产业背景·······················································8 三、 APP市场分析 3.1 微观环境分析···············································8 3.1.1 竞争对手分析···········································8 3.1.2 消费者分析············································8 3.2 宏观环境分析···············································8 3.2.1 市场经济发展··········································8 3.2.2 网络技术发展 ··········································9 3.3 优劣势分析·················································9 3.4 结论·······················································9 四、 竞争分析 4.1 竞争描述····················································9 4.2 产品进入目标市场分析·······································10 4.3 主要竞争对手情况···········································10 5.4 产品竞争··················································10 4.5 价格特点分析···············································11 4.6 APP项目SWOT分析········································12 五、 营销策略 5.1 市场定位···················································13 5.2 4P分析····················································13 六、 团队管理······················································15 6.1 公司组织结构················································15 6.2 公司职员架构················································16 七、 融资··························································16 八、 财务 8.1 财务状况分析···············································17 8.2 投入预算···················································17 8.3 收益预算···················································17 九、 风险及应对策略 9.1 财务风险···················································18 9.2 市场风险···················································18 9.3 技术风险···················································18 9.4 管理风险···················································18 9.5 经营风险···················································19 9.6 用户风险···················································19 0 第一章 执行总结 在移动互联网高速发展时期，APP软件开发已然是时代发展的必然趋势，众企业纷纷睁开慧眼将目光聚焦在APP营销上，另一方面也是移动智能化年代的必然。由于智能时代带来对传统行业的冲击，单纯的门户商店在市场竞争的大环境下已经越来越显现出一种疲软的状态。实体店在网络时代已经极大的不能够满足消费者的需求。因此，APP公司前景也愈加可观！ 随着智能手机的普及，带来新兴产品APP客户端的问世，APP应用一经面世，越来越多的企业及个人便意识到APP营销价值的重要性！ 我公司一致认为，作为新入这个行业的创业团队，应该“广撒网，重点捕捞”。即着重从门户商店入手，先让客户挣到更多的利润，从而占有此类市场的份额。 我们都知道，国内的实体店多且繁杂。并且绝大多数的实体店都是千篇一律，不具有特别区分于其他实体店的特性，企业要想脱颖而出，必然要把网络这一关键环境因素考虑在企业经营当中，而APP正是顺应这种大的宏观环境，为企业量身定做的拓展方案。必将占有未来市场！ 1.1 公司描述 1.1.1公司简介 赛赛软件有限公司，创建于2014年，成立以来，我们公司时刻关注着软件市场的需求，把开发适合安阳中小企业的行业软件为目的，满足不同企业的需求。赛赛软件有限公司是一家专门从事企业软件的设计、开发和销售的企业。公司拥有完整的团队、先进的开发技术、领先的设计理念及高效的管理模式。意在为用户提供"高效易用、设计精美、安全、易扩展"的优质产品。公司团队，由一批志同道合、富有行业经验的成员组成；团队中，从软件开发项目的需求调研、分析、设计，到架构设计、编码开发、测试，到对用户的安装、培训和正式使用的实施，都有相关的专业人员来完成。专业、高效的团队，能保障用户的目标在规定时间内，低成本、安全、优质的实现。 技术优势：可根据客户需求及客户自身情况，提供不同介入程度的支撑服务，帮助客户达成目标、实现最终共赢价值。 服务承诺:诚实守信 恪守承诺 ，承诺给客户的东西，一定会做到，而且做到最好，立身客户，为客户提供最适合最优质的服务，及时反馈，保障运行，软件交付后，客户反馈问题之后，我们会快速反应，立即组织人力解决，维护客户权益。 1.1.2公司组织结构 1.1.3公司战略目标： （一） 短期一年内，要处理好企业内部结构的协调性与整体性，在企业的发展中要重视基本问题，处理好收支问题，做好企业发展规划，扩大宣传，塑造企业形象，做好市场定位，重点开拓在南方经济发达地区的业务扩展。同时也要有风险意识，密切关注移动互联网的发展动向。在收支方面，第一年要做到盈亏平衡，收回期初投资的成本，在第二年年初盈利。目标地区的定位需要不断的细化和加深，对于已经进入的市场地域，要利用自身的优势，在前期要增强市场密度。 （二） 中期1-3年，打造品牌，提升影响力。在发展的同时要不断的创新，使自己的企业能够跟上时代的步伐，满足消费者新增的需求，同时也要有计划的开展其他业务，不能固步自封，在这起阶段结束时企业从单一性电子商务小企业转换成综合电子商务中型企业。在这一阶段公司的发展已经渐趋成熟，所以必须要拓展相关业务，同时在经营的过程中要注重对品牌的培养和业务的拓展。加大对代理人制度的建设是我们下一步的展计划。 （三） 长期5年后，形成自己的品牌，继续扩大公司的规模和经营领域。要有敏锐的洞察力和果断的勇气，把握好新的商机，要不断向新的领域进行开拓，做一个可持续发展的企业。公司经过长期的发展有了一定的规模，这时候更要注重自主创新的重要性，要培育自己的核心软件开发团队。做其他公司的电子商务平台的相关产品和服务很容易受制于人，通过培育自己公司的核心开发团队，研创新的移动APP，不仅可以占领新市场，开拓业务更广领域，同时也有利于提升公司自身的竞争力，加快公司转型步伐。 下面以安阳地区为例重点分析： 第一步：1年内建立健全安阳各地销售和售后服务营销网络体系。截止到2016年1月份，公司将基本完成安阳营销网络体系的初步构建和培训工作。 第二步：公司经过三年努力使赛赛软件成为安阳最知名的软件之一 第三步：十年内成为国内具有影响力的应用软件开发商和服务供应商，使公司跻身于中国软件产业同行业前列。 赛赛软件有限公司有近期计划、十年规划。紧跟时代的步伐，做一流的企业，做最好的产品。志