doi:10.3969/j.issn.1007-7375.2023.03.0073PL企业参与的双渠道供应链下制造商融资策略选择邵怀鹏1，于文成2(1.中国海洋大学经济学院，山东青岛，266100；2.青岛农业大学经济学院，山东青岛，266109)摘要:为研究3PL(thirdpartylogistics)企业对于缓解供应链资金约束难题的价值，在由零售商、3PL企业和资金约束制造商组成的供应链系统中，考虑直销渠道接受度、市场竞争激烈程度以及融资利率等因素，建立了3PL融资以及零售商融资两种融资策略下的Stackelberg博弈模型，得到了双渠道供应链决策者的最优定价策略。结果表明，在两种融资模式下，制造商批发价格、直销渠道价格、零售商价格、两种渠道运费与市场竞争激烈程度正向关；直销渠道价格和直销渠道运费与直销渠道接受度正向关，零售商价格、制造商批发价格以及代销渠道运费与之负相关。3PL企业提供金融服务可以有效缓解制造商资金压力，并且制造商选择3PL融资的利润高于选择零售商融资，3PL企业也可从提供金融服务中获益。关键词:第三方物流(3PL)融资；物流+金融服务；资金约束；双渠道中图分类号:F274文献标志码:A文章编号:1007-7375(2023)03-0058-09FinancingStrategySelectionofManufacturersinaDualChannelSupplyChainwith3PLEnterprisesSHAOHuaipeng1,YUWencheng2(1.SchoolofEconomics,OceanUniversityofChina,Qingdao266100,China;2.SchoolofEconomics,QingdaoAgriculturalUniversity,Qingdao266109,China)Abstract:Tostudythevalueof3PLenterprisesinalleviatingtheproblemofsupplychaincapitalconstraints,aStackelberggamemodelundertwofinancingstrategiesincluding3PLfinancingandretailerfinancingisestablishedinasupplychainsystemconsistingofretailers,3PLenterprisesandcapitalconstrainedmanufacturers,consideringfactorssuchastheacceptanceofdirectsaleschannels,marketcompetitionintensityandfinancinginterestrates.Then,theoptimalpricingstrategyofdecisionmakersinadual-channelsupplychainisobtained.Resultsshowthatundertwofinancingmodes,manufacturers’wholesaleprices,directchannelprices,retailers’prices,andfreightcostofbothchannelsarepositivelyrelatedtotheintensityofmarketcompetition;directchannelpricesanddirectchannelfreightcostsarepositivelyrelatedtodirectchannelacceptance,whileretailers’prices,manufacturers’wholesaleprices,andr...
