体育文化导刊2023年8月第8期SportsCultureGuideNo.8August202375G纾解体育赛事供需矛盾的价值及策略朱凯迪陈涛（安徽师范大学体育学院，安徽芜湖241002）摘要：运用文献资料、逻辑分析等方法，阐述我国体育赛事供需矛盾的现实、5G纾解体育赛事供需矛盾的实践，并提出纾解策略。我国体育赛事存在赛事数量不足与市场需求旺盛、赛事质量较低与大众需求提高、赛事效益欠佳与盈利压力沉重的矛盾。5G纾解体育赛事供需矛盾的实践：依靠5G技术增加赛事数量、依托5G应用提升赛事质量、依仗5G互联提高赛事收益。策略：扩大赛事产品供给，提升赛事场次种类；助力智慧场馆建设，满足观众需求升级；推动赛事降本增效，提高企业盈利水平。关键词：体育赛事；5G；体育产业ValueandStrategyof5GinAlleviatingtheContradictionBetweenSupplyandDemandofSportsEventsZHUKai-diCHENTao(SchoolofPhysicalEducation,AnhuiNormalUniversity,Wuhu241002,China)Abstract:Byusingthemethodsofliteraturereviewandlogicalanalysis,thispaperexpoundedtherealityofthecontradictionbetweensupplyanddemandofsportseventsinChina,thepracticeof5Gtoalleviatethecontradictionbetweensupplyanddemandofsportsevents,andputforwardthealleviatedstrategy.Thereexistcontradictionsbetweeninsufficientnumberofsportseventsandstrongmarketdemand,lowqualityofsportseventsandincreasingpublicdemand,poorefficiencyofsportseventsandheavyprofitpressure.Practiceof5Ginalleviatingthecontradictionbetweensupplyanddemandofsportsevents:Itisnecessarytorelyon5Gtechnologytoincreasethenumberofevents,relyon5Gapplicationstoimprovethequalityofevents,andrelyon5Ginterconnectiontoimprovetheincomeofevents.Strategy:Weshouldexpandthesupplyofeventproductstoimprovethevarietyofevents,helptheconstructionofsmartvenuestomeettheupgradingofaudienceneeds,andpromotetheeventtoreducethecostandincreasetheefficiencytoimprovetheprofitabilityofenterprises.Keywords:sportsevents;5G;sportsindustry基金项目：国家社会科学基金青年项目（20CTY008）第1作者简介：朱凯迪，男，博士，副教授，硕士生导师，研究方向为体育产业、体育政策。我国已步入5G时代，5G技术不仅有效串联云计算、物联网、人工智能及大数据等先进数字技术为一体，还能催生全新的生活理念、消费模式、...
