Vol.18,No.1,Feb.20,2023HealthEducationandHealthPromotion-44-新媒体健康传播的研究现状及在突发公共卫生事件中的应用许卓群1，赵加奎2【摘要】随着智能手机的普及，新媒体已经成为健康传播的主要途径之一，并因为其传播速度快、范围广、成本低、信息量大、内容丰富、形式多样等特点日益受到重视。新冠疫情发生后，新媒体健康传播更是在权威信息发布、健康知识普及等方面发挥了重要作用。本文通过分析国内外新媒体健康传播的相关文献，对国内外健康传播研究的发展历程、研究内容、存在问题等进行总结，探讨新媒体健康传播在不同人群、不同领域以及突发公共卫生事件中的应用现状，为今后新媒体健康传播的研究及在突发公共卫生事件中的应用提供参考。【关键词】新媒体；健康传播；突发公共卫生事件ResearchStatusofNewMediaHealthCommunicationandItsApplicationinPublicHealthEmergenciesXuZhuoqun1,ZhaoJiakui21.SchoolofPublicHealth,ShanghaiUniversityofTraditionalChineseMedicine,Shanghai201203,China;2.HuangpuDistrictCenterforDiseaseControlandPrevention,Shanghai200023,China【Abstract】Withthepopularityofsmartphones,newmediahasbecomeoneofthemainwaysofhealthcommunication,andisincreasinglyvaluedbecauseofitsfasttransmissionspeed,widetransmissionrange,lowcost,largeamountofinformation,richcontent,diverseformsandothercharacteristics.AftertheoutbreakofCOVID-19,newmediahealthcommunicationhasplayedanimportantroleinauthoritativeinformationreleaseandhealthknowledgepopularization.Byanalyzingtherelevantliteratureofnewmediahealthcommunicationathomeandabroad,thispapersummarizesthedevelopmentprocess,researchcontentandexistingproblemsofhealthcommunicationresearchathomeandabroad,andtoexploretheapplicationstatusofnewmediahealthcommunicationindifferentgroups,differentfieldsandpublichealthemergencies,soastoprovidethereferenceforfutureresearchofnewmediahealthcommunicationanditsapplicationinpublichealthemergencies.【KeyWords】Newmedia;Healthcommunication;Publichealthemergencies【基金项目】上海市黄浦区公共卫生菁英人才培养项目(项目编号2021JY03)。【作者单位】1.上海中医药大学公共健康学院，上海，201203；2.上海市黄浦区疾病预防控制中心，上海，200023。【作者简...
